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©  D.R.
NBA: PepsiCo (food group) extends as a partner of the North American basketball league

PepsiCo, an American multinational food, snack and beverage group, has extended its partnership with the National Basketball Association (NBA) as part of a "multi-year" agreement, according to specialised media on 01/03/2021. PepsiCo will notably be promoting its Mountain Dew (beverages) and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209966
• Published on 02/03/21 at 13:39
©  AC Milan
Serie A TIM: AC Milan launch a new programme for deaf and hard of hearing fans

AC Milan (Serie A TIM) has entered into a partnership with the Italian National Agency for the Deaf (Ente Nazionale Sordi/ENS) in order to "to allow deaf fans to enjoy all AC Milan events and digital content through the subtitling and translation service in the Italian sign language," announced…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 209973
• Published on 02/03/21 at 12:44
©  RTL
France/Covid-19: "Return of the public (to stadiums)? Clearly a premature question" (R. Maracineanu)

“Today, this is clearly a premature question, but we are still working on it. Asking the subject is important so as not to forget the subject," stated Roxana Maracineanu, French Minister Delegate in charge of Sport, on RTL radio on 28/02/2021, about the return of the public to the sports arenas…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Authorities, Legal, …
• Article # 209919
• Published on 02/03/21 at 11:54
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.678 million viewers in Spain for Matchday 25

The 10 games on Matchday 25 of the 2020-21 LaLiga Santander season, played behind closed doors from 26/02 to 01/03/2021, posted a cumulative audience of 4.678 million viewers in Spain (3.909 million on the Movistar LaLiga pay-TV channels and 769,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209972
• Published on 02/03/21 at 11:24
©  D.R.
2020-21 Bundesliga: a cumulative audience of 4 million viewers for Matchday 23 on Sky Deutschland

Seven of the nine games on Matchday 23 of the 2020-21 Bundesliga season, played from 26 to 28/02/2021, posted a cumulative audience of 3.828 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209965
• Published on 02/03/21 at 10:54
©  LFP
2020-21 Ligue 1 Uber Eats: 1.35 million viewers for Marseille - Lyon on Canal+ (audience share 6.2%)

Olympique de Marseille - Olympique Lyonnais (1-1), on Matchday 27 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 1.35 million viewers on the pay-TV channel Canal+, on Sunday 28/02/2021 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 209828
• Published on 02/03/21 at 10:24
©  Formula One Group
Formula One Group: turnover of $1.14bn, operating loss of $444m and net loss of $386m in 2020

Formula One Group, the rights holder and organiser of the Formula One World Championship, posted a turnover of $1.145bn in 2020 (€932m), a 43.3% decrease in revenue compared to 2019 ($2.02bn, €1.8bn), according to its parent company Liberty Media Corporation, upon publication of its annual results…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Essentials Public Authorities & Regulations
• Article # 209863
• Published on 02/03/21 at 09:54
©  FC Barcelona
FC Barcelona: club headquarters raided, former president J.M. Bartomeu in police custody (press)

"Regarding the entry and search by the Catalan Police force this morning at the Camp Nou offices by order of the Instructing Court number 13 in Barcelona, which is in charge of the case relating to the contacting of monitoring services on social networks, FC Barcelona (LaLiga Santander) have…
Domain(s): Clubs
• Category(ies): Digital, Finance, Authorities, …
• Article # 209918
• Published on 01/03/21 at 17:45
©  Intermarche
Coupe de France: Intermarché launches a virtual ticket office to support amateur clubs

Intermarché is activating its partnership with the FFF and the Coupe de France via the creation of a virtual ticket office for amateur clubs who host a professional team during the Round of 16 of the 2020-21 Coupe de France (from 05 to 07/03/2021, see below), indicated the French retail group on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Social Responsibility, Sponsors - Partners
• Article # 209897
• Published on 01/03/21 at 17:15
©  FIFA
Covid-19: "FIFA was able to practically support member associations" (Gianni Infantino)

"In the past year, FIFA was able, thanks to the sound financial management of recent years, to practically support our member associations with collaboration, compassion, and leadership through the Covid-19 pandemic," said Gianni Infantino, president of the International Federation, on 26/02/2021…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 209858
• Published on 01/03/21 at 16:29