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©  RB Leipzig
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 209738
• Published on 26/02/21 at 15:39
©  Manchester United FC
Manchester United FC: partnership with StarTimes to broadcast MUTV, the club's channel, in Africa

StarTimes, a Chinese audiovisual group established in Africa, has become the official media partner of Manchester United FC (Premier League) for the broadcast of its TV channel MUTV in Africa, announced the English club on 25/02/2021. "StarTimes will distribute MUTV to subscribers in over 30…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital
• Article # 209734
• Published on 26/02/21 at 15:09
©  Juventus
Juventus FC: a turnover of €258.3m (-20%) and net loss of €113.7m for the first half of 2020-21

Juventus FC (Serie A TIM) has posted a turnover of €258.3m for the first half of the 2020-21 financial year (from 01/07/2020 to 31/12/2020), down 19.9% compared with the first six months of the 2019-20 financial year (€322.3m), according to the club following approval of its unaudited financial…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 209728
• Published on 26/02/21 at 14:40
Bundesliga International: 30 investment firms interested in investing in the DFL subsidiary (press)

30 investment firms are interested in acquiring a minority stake in Bundesliga International, a subsidiary of the DFL in charge of the commercial rights (audiovisual, sponsoring, marketing, digital) of the Bundesliga and the 2.Bundesliga internationally, according to Bloomberg, an American media…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 209682
• Published on 26/02/21 at 13:28
©  FC Barcelona
Spain: EU General Court rejects LaLiga's application to register "El Clasico" as a trademark

The General Court of the European Union has rejected LaLiga's application for the registration of "El Clasico", which corresponds to the match between the two LaLiga Santander clubs FC Barcelona and Real Madrid CF, as a trademark, on 25/02/2021. The General Court, which has jurisdiction to hear…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 209688
• Published on 26/02/21 at 12:44
©  Real Madrid FC
Champions League: Atalanta - Real Madrid draws 1.3 million viewers in Italy and 1 million in Spain

Atalanta BC (Serie A TIM) - Real Madrid CF (LaLiga Santander) the first leg of their 2020-21 Champions League Round of 16 match (0-1), drew an average of 1.356 million viewers, on the Italian pay-TV channel Sky Sport (Sky Italia), on Wednesday 24/02/2021 (kick-off at 21:00 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209700
• Published on 26/02/21 at 12:14
©  Tottenham Hotspur
Tottenham Hotspur: partnership with VivoPower (energy) to minimise the club's environmental impact

VivoPower, a London-based company specialised in renewable energy, has become the "official battery technology partner" of Tottenham Hotspur FC (Premier League) until the end of 2021-22, announced the club on 24/02/2021. "Tottenham Hotspur was recently named the English Premier League's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209683
• Published on 26/02/21 at 11:44
©  Portland Timbers
United States: TikTok (CHN), sleeve sponsor of Portland Timbers (MLS) and Thorns FC (NWSL)

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become a partner and sleeve sponsor of the Portland Timbers (MLS) and Portland Thorns (NWSL) for several seasons from the 2021 season, announced the two American franchises on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209681
• Published on 26/02/21 at 11:14
©  Damien LG / OL
O. Lyonnais: "Our model can help us get through the crisis if it does not last too long" (J-M Aulas)

"We lost €40m last year (2019-20), we just lost €50m in the first half (of 2020-21): these are losses, if our economic model were not resilient, it could put us in real difficulty. Our model can help us get through the health crisis, provided it does not last too long. We must not give lessons…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 209491
• Published on 26/02/21 at 10:44
©  International Basketball Federation (FIBA)
FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the term…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 209675
• Published on 26/02/21 at 10:14