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©  ASSE
AS Saint-Étienne: launch of a Twitch channel during the club's first esports tournament

AS Saint-Étienne (Ligue 1 Uber Eats) has launched its own official channel on the streaming platform Twitch during the final stages of the ASSE eFootball Cup, the first esports tournament organised by the club on FIFA 2021 (video game published by EA Sports), announced Saint-Étienne on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 204082
• Published on 05/01/21 at 09:40
©  D.R.
News Tank Football articles from the past week, plus e-Think Sport from 26/01 to 29/01/2021

The entire team at News Tank Football & Sport wishes everyone a Happy New Year, good health, and much success in 2021. The daily newsletters with all the latest information about sponsorship, clubs, leagues, media, and more in football and the sport business have resumed today, Monday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 204085
• Published on 04/01/21 at 17:30
©  VfB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 204097
• Published on 04/01/21 at 16:45
©  ATP
Tennis: 2021 ATP calendar confirmed until beginning of April, Indian Wells Masters 1000 postponed

"Due to the impact of Covid-19, the BNP Paribas Open in Indian Wells (California, USA) will not be held in its customary dates in March (2021)," announced the ATP, which unveiled the rest of the 2021 calendar (post-Australian Open) on 29/12/2020. The 2021 ATP calendar is now established until…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 204038
• Published on 04/01/21 at 15:59
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 3.7 million viewers in Spain for Matchday 16

The 10 games on Matchday 16 of the 2020-21 LaLiga Santander season, played behind closed doors from 29 to 31/12/2020, posted a cumulative audience of 3.713 million viewers in Spain (3.04 million on the Movistar LaLiga pay-TV channels and 673,000 on the free-TV channel Gol) according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 204056
• Published on 04/01/21 at 15:03
©  Hertha BSC
Bundesliga: Homeday (real estate), main shirt sponsor of Hertha BSC in 2020-21 (€4m)

Homeday, a Berlin-based real estate brokerage company, has become the main shirt sponsor of Hertha BSC (Bundesliga) for the second half of the 2020-21 season (from 01/01 to 30/06/2021), announced the German club on 28/12/2020. The agreement was negotiated by Sportfive, the club's marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 204047
• Published on 04/01/21 at 13:39
©  D.R.
France: stadiums opening in January "A horizon moving further away" (J-M Blanquer, Minister)

"What we wanted was the reopening of the stadiums in January 2021 with a proportional capacity system, for example every other seat. This is a horizon that is perhaps moving further away a little with the epidemic situation, but we will do our best to make it possible in the times to come," said…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 204044
• Published on 04/01/21 at 12:50
©  Leaders
"We can most help our partners drive business and social impact" (Peter Hutton, Facebook)

"2020 was an incredibly challenging year for the sports industry... We worked closely with partners to help them navigate unprecedented and unpredictable obstacles. This note aims to highlight some of the work we're most proud of and outline a few of our priorities heading into 2021. Specifically…
Domain(s): Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Agencies, …
• Article # 203936
• Published on 04/01/21 at 11:57
©  DC
France: Téléfoot (Mediapro) to continue broadcasting Ligue 1 and Ligue 2 at least until 10/01/2021

The Téléfoot channel will continue to broadcast Ligue 1 Uber Eats and Ligue 2 BKT "at least until 10/01/2021 inclusive" (or through Matchday 19 for both championships), indicated the channel from the Chinese-Spanish group Mediapro to its subscribers on 31/12/2020. "The LFP will turn to the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Legal
• Article # 204032
• Published on 04/01/21 at 11:14
©  ASNL
Ligue 2 BKT: AS Nancy-Lorraine sold to an international consortium, G. Ganaye new president

"It was with a heavy heart and with a lot of heartbreak that I decided to leave the institution. It is a passing of the baton," stated Jacques Rousselot, majority shareholder of AS Nancy-Lorraine (Ligue 2 BKT) at more than 75%, in announcing having sold his club to "an international consortium…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 204022
• Published on 04/01/21 at 10:39