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©  FC Bayern Munich
Bundesliga: Instagram, Facebook and Twitter accounts of the 20 clubs (Jan 2021) + 2020 review

The 18 clubs competing in the 2020-21 Bundesliga season have nearly 139 million fans on Instagram, Facebook and Twitter, according to data collected by News Tank Football on 01/01/2021. The Bundesliga is the fourth most popular Top 5 league on these three social networks combined, behind the…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 204232
• Published on 06/01/21 at 09:35
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4 million viewers in Spain for Matchday 17

The 10 games on Matchday 17 of the 2020-21 LaLiga Santander season, played behind closed doors from 02 to 04/01/2021, posted a cumulative audience of 4.079 million viewers in Spain (3.618 million on the Movistar LaLiga pay-TV channels and 461,000 on the free-TV channel Gol) according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 204222
• Published on 05/01/21 at 17:10
©  Lega Serie A
Serie A: calls for tenders for 2021-2024 domestic TV rights (reserve price: €1.15bn/year)

The Lega Serie A has launched a call for tenders for the domestic broadcasting rights (Italy, San Marino and the Vatican) to the Serie A TIM for the 2021-2024 cycle on 04/01/2021. Interested candidates have until 26/01/2021 at 10:00 CET to submit their bids. The Italian League has published…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 204215
• Published on 05/01/21 at 16:19
©  Aston Martin F1 Team
Formula 1: Aston Martin F1 Team (formerly Racing Point) unveils its name, logo and website

The British car manufacturer Aston Martin has unveiled the name and logo of its new Formula 1 team, the "Aston Martin Formula One Team", as well as its new dedicated website on 01/01/2021. "A new era begins as British luxury carmaker returns to Grand Prix racing for the first time in over 60…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 204196
• Published on 05/01/21 at 15:27
©  Paris SG
Ligue 1 Uber Eats: Instagram, Facebook and Twitter accounts of the 20 clubs (Jan 2021) + 2020 review

The 20 clubs competing in the 2020-21 Ligue 1 Uber Eats season total more than 129 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/01/2021. The French championship is the least popular European Top 5 championship on these three social…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 204143
• Published on 05/01/21 at 14:34
©  Chelsea FC
Chelsea FC: a turnover of £407.4m (-8.8%) and net profit of £32.5m in 2019-20

Chelsea FC (Premier League) posted a turnover of £407.4m (€443.5m on 30/06/2020) for the financial year 2020 (from 01/07/2019 to 30/06/2020), down 8.8% compared with 2019 (£446.7m/€498.2m), according to the English club on 31/12/2020. "Despite the fall in revenue, the Group recorded a profit…
Domain(s): Clubs
• Category(ies): Stadiums, Finance, Legal, …
• Article # 204170
• Published on 05/01/21 at 13:35
©  La chaine L'Equipe
France: L'Équipe free-TV channel posts best average audience in 2020, audience share at 1.3%

With 123,000 viewers on average, the channel L'Équipe recorded its best average audience (123,000 viewers) in 2020, up 10% compared to 2019, announces the only free sports TV channel in France, on 04/01/2021. The annual audience share is 1.3% and for the first time it is decreasing (1.4% in…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 204119
• Published on 05/01/21 at 12:45
©  AC Milan
AC Milan: Skrill activates partnership with the "Skrill Official Challenge" on TikTok

Skrill, a British company specialised in online payment solutions, has activated its partnership with AC Milan (Serie A TIM) by launching the "Skrill Official Challenge", a challenge on the video sharing platform TikTok, which offers club fans the opportunity to show off their skills by uploading…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 204165
• Published on 05/01/21 at 12:04
©  UC Sampdoria
Serie A TIM: UC Sampdoria opens an official store on Amazon (e-commerce)

UC Sampdoria (Serie A TIM) has opened an official store on the American e-commerce site Amazon for the sale of club merchandise, on 29/12/2020. "The move will allow the club to reach a broader market and grow the Sampdoria brand around the world, signalling an innovative new phase in our…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 204110
• Published on 05/01/21 at 11:15
©  Burnley FC
Premier League: American company ALK Capital acquires 84% of Burnley FC

Velocity Sports Partners, the sports investment arm of US-based ALK Capital, has acquired an 84% majority stake in Burnley FC (Premier League), announced the club on 31/12/2020. The transaction was valued at around £168m (€186m) according to English media. British-American Alan Pace, former CEO…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 204142
• Published on 05/01/21 at 10:43