Archives 2021 (page 254/286)

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©  Canal+

France: Canal+ launches a digital channel dedicated to the Ligue 1 Uber Eats

Canal+ has launched a digital channel dedicated to the Ligue 1 Uber Eats on its myCanal platform, on Saturday 13/02/2021, alongside Paris Saint-Germain - OGC Nice (2-1, Matchday 25), announced the French pay-TV group, ahead of the launch on 12/02/2021. The channel will be accessible to subscribers…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 208400
• Published on
©  Juventus FC

Juventus FC: "Sulla Razza" a 12-part podcast series dedicated to the fight against discrimination

Juventus FC (Serie A TIM) has launched "Sulla Razza" ("On Race"), a series of podcasts dedicated to the fight against discrimination. The first of the 12 episodes has been available on Spotify, Apple Podcast and Google Podcast since 12/01/2021. A new episode will be broadcast every two weeks for…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 208401
• Published on
©  Eleven

Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 208402
• Published on
©  Real Madrid CF

LaLiga Santander: REPX (fintech), partner of Real Madrid CF in Latin America and the Caribbean

REPX, a UK private equity firm and financial technology company, has become a regional partner of Real Madrid CF (LaLiga Santander) for Latin America (excluding Mexico) and the Caribbean from 2020-21, announced the Spanish club on 11/02/2021. REPX has from the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 208372
• Published on
©  AC Milan

AC Milan: virtual tickets for the derby vs Inter put on sale for the benefit of Fondazione Milan

AC Milan (Serie A TIM) has launched the "Derby Together" initiative by selling virtual tickets for the match versus FC Inter Milan (Matchday 23 of the Italian championship), which will take place behind closed doors at the San Siro (78,328 capacity) on Sunday 21/02/2021 (kick-off at 15:00 CET), on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility, …
• Article # 208352
• Published on
©  Unilumin Sports

Manchester City FC: installation of two-tier "Supersized LED" advertising technology

Manchester City FC (Premier League) is equipping the Etihad Stadium (55,097 capacity) with a new two-tier LED signage system supplied by its new regional partner Unilumin, a Chinese company specialised in LED display solutions, according to British media on 12/02/2021. The new system, known as…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, Stadiums
• Article # 208349
• Published on
©  DFL

Germany: DFL to create an "interdisciplinary advisory board" comprising of external experts

The DFL executive committee will create an "interdisciplinary advisory board" comprising of external experts "to oversee the ongoing implementation process" after a report from the "Future of Professional Football" task force was submitted on 03/02/2021, announced the German Professional League on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 208351
• Published on
©  Werder

SV Werder Bremen: 188BET (betting) becomes sleeve sponsor, Haake-Beck (beer) extends partnership

188BET, an Asian sports betting operator, has become a "Top sponsor" (third level) and sleeve sponsor of SV Werder Bremen (Bundesliga) "from the beginning of February 2021," announced the club on 12/02/2021. The agreement, worth €1.5m per season, will run until the end of 2022-23, according to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 208292
• Published on
©  Deliveroo

Marketing: Deliveroo delivery staff equipped with jackets and isothermal bags in the colours of PSG

Deliveroo, a British meal delivery service, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new PSG-branded equipment for delivery staff who are football fans in the Ile-de-France region, announced the group on 12/02/2021. The limited edition…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 208263
• Published on
©  Tennis Australia

Covid/Australian Open: city of Melbourne confined for five days, behind closed doors from 13/02/2021

The Australian Open will continue, at the Melbourne Park site in Melbourne (AUS), behind closed doors, for at least five days from Saturday 13/02/2021, the organizers of the Grand Slam tournament Australian Tennis announced on 12/02/2021. The government of the local State of Victoria has in fact…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 208245
• Published on