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©  Will Cornelius, via Adidas
2020-21 Champions League: adidas and UEFA present the official ball for the final stages

adidas and UEFA have presented the "Final Istanbul 21", the official ball of the final stages of the 2020-21 Champions League, on 15/02/2021. The Round of 16 matches will start on 16/02/2021 with FC Barcelona - Paris Saint-Germain and RB Leipzig - Liverpool FC at 21:00 CET. "A milestone will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 208428
• Published on 15/02/21 at 17:34
Under Armour: a turnover of $4.47bn (-15%) and net loss of $549.1m in 2020

Under Armour posted a turnover of $4.474bn (€3.64bn on 31/12/2020) for the financial year 2020 hit by the Covid-19 pandemic, down 15% compared to 2019 ($5.26bn, €4.68bn at 31/12/2019), announced the American equipment manufacturer on 10/02/2021. The company founded in 1996 had previously recorded…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 208430
• Published on 15/02/21 at 16:45
©  Canal+
France: Canal+ launches a digital channel dedicated to the Ligue 1 Uber Eats

Canal+ has launched a digital channel dedicated to the Ligue 1 Uber Eats on its myCanal platform, on Saturday 13/02/2021, alongside Paris Saint-Germain - OGC Nice (2-1, Matchday 25), announced the French pay-TV group, ahead of the launch on 12/02/2021. The channel will be accessible to subscribers…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 208400
• Published on 15/02/21 at 15:49
©  Juventus FC
Juventus FC: "Sulla Razza" a 12-part podcast series dedicated to the fight against discrimination

Juventus FC (Serie A TIM) has launched "Sulla Razza" ("On Race"), a series of podcasts dedicated to the fight against discrimination. The first of the 12 episodes has been available on Spotify, Apple Podcast and Google Podcast since 12/01/2021. A new episode will be broadcast every two weeks for…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 208401
• Published on 15/02/21 at 15:10
©  Eleven
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 208402
• Published on 15/02/21 at 14:32
©  Real Madrid CF
LaLiga Santander: REPX (fintech), partner of Real Madrid CF in Latin America and the Caribbean

REPX, a UK private equity firm and financial technology company, has become a regional partner of Real Madrid CF (LaLiga Santander) for Latin America (excluding Mexico) and the Caribbean from 2020-21, announced the Spanish club on 11/02/2021. REPX has from the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 208372
• Published on 15/02/21 at 13:15
©  AC Milan
AC Milan: virtual tickets for the derby vs Inter put on sale for the benefit of Fondazione Milan

AC Milan (Serie A TIM) has launched the "Derby Together" initiative by selling virtual tickets for the match versus FC Inter Milan (Matchday 23 of the Italian championship), which will take place behind closed doors at the San Siro (78,328 capacity) on Sunday 21/02/2021 (kick-off at 15:00 CET), on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility, …
• Article # 208352
• Published on 15/02/21 at 12:30
©  Unilumin Sports
Manchester City FC: installation of two-tier "Supersized LED" advertising technology

Manchester City FC (Premier League) is equipping the Etihad Stadium (55,097 capacity) with a new two-tier LED signage system supplied by its new regional partner Unilumin, a Chinese company specialised in LED display solutions, according to British media on 12/02/2021. The new system, known as…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, Stadiums
• Article # 208349
• Published on 15/02/21 at 11:50
©  DFL
Germany: DFL to create an "interdisciplinary advisory board" comprising of external experts

The DFL executive committee will create an "interdisciplinary advisory board" comprising of external experts "to oversee the ongoing implementation process" after a report from the "Future of Professional Football" task force was submitted on 03/02/2021, announced the German Professional League on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 208351
• Published on 15/02/21 at 11:14
©  Werder
SV Werder Bremen: 188BET (betting) becomes sleeve sponsor, Haake-Beck (beer) extends partnership

188BET, an Asian sports betting operator, has become a "Top sponsor" (third level) and sleeve sponsor of SV Werder Bremen (Bundesliga) "from the beginning of February 2021," announced the club on 12/02/2021. The agreement, worth €1.5m per season, will run until the end of 2022-23, according to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 208292
• Published on 15/02/21 at 10:19