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©  FIFA
FIFA/CAF: Mauritania then Senegal, first stages of Gianni Infantino's African tour

FIFA President Gianni Infantino arrived in Mauritania on 16/02/2021, the first stop on an African tour during which will meet several FIFA member national federations, but also heads of state, as well as the president of the African Union, Félix Tshisekedi (president of DR Congo), announced the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 208828
• Published on 18/02/21 at 14:25
©  Beşiktaş JK
Sponsorship: Icrypex acquires naming rights to the Besiktas JK basketball club, pays in bitcoins

Icrypex, a Turkish cryptocurrency company, has become the title sponsor of the Besiktas JK basketball club in Turkey, from 2020-21, announced on 22/01/2021. This agreement is being paid for in bitcoins, up to 42 bitcoins, or 1.1 million euros as of the date of signing of the agreement. "We…
Domain(s): Sponsors & Partners
• Category(ies): Finance
• Article # 208827
• Published on 18/02/21 at 13:25
©  Premier League
Premier League: all matches to be broadcast live in the UK until spectators return

All Premier League matches will be broadcast live in the UK by the English League's broadcast rights holders in the 2019-2022 cycle (Sky Sports, BT Sport, Amazon, and the BBC), until spectators return to the stadiums in the country, announced the English League on 17/02/2021. The Premier…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208826
• Published on 18/02/21 at 12:44
©  D.R.
adidas, which acquired Reebok in 2006 for €3.1bn, will sell the brand (valued at €803m)

"As part of the development of its new five-year strategy, adidas has concluded its assessment of strategic alternatives for Reebok. As a result of this review, the company has now decided to begin a formal process aimed at divesting Reebok," announced the German group on 16/02/2021. adidas…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 208807
• Published on 18/02/21 at 12:00
©  Hublot
Premier League: Hublot launches co-branded smartwatch that sends notifications to fans

Hublot, Swiss watchmaker, activated its partnership with the Premier League by launching a connected watch in the colours of the English first division, announced the group on 16/02/2021. Hublot has been the official timekeeper of the Premier League since 09/09/2020. The "Big Bang E Premier…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 208722
• Published on 18/02/21 at 11:24
©  OL
LFP TV rights: "We asked to extend the calls for tenders from 4 to 10 years" (J-M Aulas, OL)

"We asked during our meeting with the (French government) ministers (Tuesday 16/02/2021) about the possibility of extending the duration of calls for tenders for TV rights from four to ten years. This is a reform that does not cost anything to the State, and which would allow the League (LFP) to…
Domain(s): Clubs, Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 208764
• Published on 18/02/21 at 10:40
©  UEFA
Covid-19: Cancellation of the Youth League 2020-21 by UEFA "due to the pandemic"

"The UEFA Executive Committee has decided to cancel the 2020-21 edition of the UEFA Youth League due to the Covid-19 pandemic and its effects on the staging of competitions," announced the European football body on 17/02/2021. "The committee had initially decided last year to amend the format…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 208810
• Published on 18/02/21 at 10:09
©  LaLiga
LaLiga: launch of "LaLiga Exhibition", an entertainment space exportable around the world

LaLiga will launch, during the second half of 2021, the concept "LaLiga Exhibition", a flexible entertainment space "to make LaLiga and its clubs known more closely to football fans", announced the Spanish League on 11/02/2021. The implementation of the concept will begin in Latin America, with…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 208587
• Published on 18/02/21 at 09:35
©  D.R.
New York: arenas with more than 10,000 seats may reopen on 23/02/2021 at 10% of their capacity

Andrew Cuomo, Governor of the State of New York (USA), authorized the reopening of stadiums and arenas with more than 10,000 seats, up to 10% of their capacity, as of Tuesday 23/02/2021, he announced on 10/02/2021. To attend a show or a sporting event, spectators must present a negative PCR…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 208497
• Published on 17/02/21 at 17:30
©  Sevilla FC
Champions League: Sevilla FC - Borussia Dortmund (Round of 16 first leg, Wednesday 17/02/2021)

With €365.7m in turnover in 2019-20, Borussia Dortmund (Bundesliga) occupy 12th place in the Deloitte Football Money League 2021, from which Sevilla FC (LaLiga Santander) is absent with its €145.2m in turnover, at a time when the two clubs face each other in the Round of 16 first leg of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 208683
• Published on 17/02/21 at 16:49