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©  CBS
NFL: 37 partners for the 55th edition of the Super Bowl (night of Sunday 07 to Monday 08/02/2021)

37 companies, including the American Cancer Society (charity association), PNC (bank), Ashley Homestore (furniture), and TECO Energy (electricity supplier) are partners in 2021 (see below) of the game between the Tampa Bay Buccaneers  and the defending champions Kansas City Chiefs, counting for…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Media Audiences, Marketing - Communication, Sponsors - Partners, …
• Article # 207585
• Published on 05/02/21 at 17:50
©  Atlético Madrid
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 207567
• Published on 05/02/21 at 17:05
©  Lega Serie A
Italy: Lega Serie A crosses the 6 million followers mark on Instagram

The Lega Serie A's official account on the social network Instagram now has more than 6 million followers, with an increase of one million in the last eight months, announced the Italian League on 01/02/2021. "Six million fans from around the world share the passion for Italian football and our…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207558
• Published on 05/02/21 at 16:34
©  RTL
LFP TV rights: "The main challenge is to bring viewers back to Ligue 1" (M. Saada, Canal+)

"The main challenge today is to bring viewers back to Ligue 1 and we are delighted to be able to offer all the matches to our subscribers. All of our teams are fighting to restore the value of Ligue 1. There will be matches on Canal+, Canal+ Sport, Canal+ Décalé. We may launch a new channel for…
Domain(s): Media
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 207542
• Published on 05/02/21 at 15:31
©  FC Barcelona
FC Barcelona: Shiseido (cosmetics, JPN) regional partner in Japan, China, Italy and Spain until 2022

Shiseido Men, from the Japanese cosmetics and luxury goods company Shiseido Company Ltd, has become a regional partner of FC Barcelona (LaLiga Santander) as part of "a two-year agreement through to December 2022 in four key markets Japan, China, Italy and Spain," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207521
• Published on 05/02/21 at 13:45
©  Lega Serie A
esports/Lega Serie A: UnaHotels (hotel group) becomes a partner of the eSerie A TIM

UnaHotels, an Italian hotel chain, has become a "hospitality partner" of the Lega Serie A for its esports competition the eSerie A TIM, played on the FIFA 21 (EA Sports) video game, announced the Italian professional league on 02/02/2021. "Whether it's digital or physical performance, every…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 207489
• Published on 05/02/21 at 12:24
©  D.R.
O. Marseille: "I want to sell the Vélodrome, it costs too much money" (B. Payan, Mayor of Marseille)

"I want to sell the stadium (Orange Vélodrome) because it costs me too much money. I want to sell it because it is a financial mess. I said this when I was part of the opposition. I'll do it if I find a buyer," said Benoit Payan, Mayor of Marseille (FRA), on Facebook on 03/02/2021. The words of…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 207492
• Published on 05/02/21 at 11:49
©  Chelsea FC
Chelsea FC: launch of Chelsea Creates, a series dedicated to the city of London and its artists

Chelsea FC (Premier League) has launched "Chelsea Creates", a series of creations developed by local talents in the fields of art, design and music "to celebrate football, London (ENG) and creativity," announced the club on 02/02/2021. A new creation will be presented before each London derby…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 207490
• Published on 05/02/21 at 11:20
©  Borussia Monchengladbach
2020-21 DFB-Pokal: 5.17 million viewers for in Germany for Stuttgart - Mönchengladbach on ARD

VfB Stuttgart (Bundesliga) - Borussia Mönchengladbach (Bundesliga), quarterfinal of the 2020-21 DFB-Pokal (1-2), drew an average of 5.17 million viewers on the German public TV channel ARD, on Wednesday 03/02/2021 (kick-off at 20:45 CET). This figure represented an audience share of 17.7%, and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207461
• Published on 05/02/21 at 10:45
©  MUFC
Premier League: Facebook, Twitter and Instagram accounts of the 20 clubs (February 2021)

The 20 clubs involved in the 2020-21 Premier League season have more than 552 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/02/2021. This total enables the Premier League to maintain its position as the most popular Top 5 European league…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 207440
• Published on 05/02/21 at 10:10