Archives 2021 (page 271/286)

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Serie A TIM: Ariston (heating), regional partner of Juventus in China from 2020-21

Ariston, a brand of heating and hot water production equipment belonging to the Italian group Ariston Thermo, has become a regional partner of Juventus FC (Serie A TIM) for the Chinese market from 2020-21, announced the club on 22/01/2021. The brand created in 1960 in Fabriano (ITA) has the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206062
• Published on 22/01/21 at 16:35

Spain: a DAZN and Telefonica alliance includes Formula 1 rights via sub-license

The British OTT platform DAZN and the Spanish telecommunications operator Telefonica have "joined forces to bring fans more sport in Spain," announced the two entities on 20/01/2021. The agreement includes several provisions: • The integration of DAZN into the pay-TV package Movistar…

Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 206047
• Published on 22/01/21 at 15:39

Serie A TIM: Joma extends as equipment supplier of Atalanta BC until 2024-25

Joma has extended its partnership as the equipment supplier of Atalanta BC (Serie A TIM) for one additional season until 2024-25, announced the Italian club on 22/01/2021. The Spanish manufacturer remains the official technical supplier of all the club's kits (match and training kits, youth teams…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 206046
• Published on 22/01/21 at 14:44

e-Think Sport: digital transformation with FC Nantes, Socios.com and Immersiv.io on 26/01/2021

• Building fan loyalty via WhatsApp without using a paid solution. • Enriching match monitoring with connected glasses. • Applying blockchain to fan engagement. • Setting up live shows via Twitch. These are some of the themes that will be addressed during the round table entitled "The reaction…

Domain(s): Clubs
• Category(ies): Digital
• Article # 206016
• Published on 22/01/21 at 13:29

Bundesliga: Tectake (e-commerce, furniture), premium partner of Borussia Dortmund for 2020-2023

Tectake, an e-commerce distributor of home and garden furniture and products, has become a premium partner of Borussia Dortmund (Bundesliga) from the second half of the 2020-21 season until the end of 2022-23, announced the German club on 21/01/2021. Tectake has the status of premium partner…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206030
• Published on 22/01/21 at 12:25

Paris Saint-Germain: miniature players feature in Hisense's (electronics) "Live Bold" campaign

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) with the launch of the "Live Bold" campaign deployed both online and in stores, announced the group announced on 21/01/2021. "'Live…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 206013
• Published on 22/01/21 at 11:45

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 206020
• Published on 22/01/21 at 11:09

e-Think Sport 2021: Olympique de Marseille and Twitch present their partnership on 28/01/2021

"With Twitch, we try to connect with a younger and more digitally active audience. Football and OM have quickly become highly sought and interactive themes on the platform. It makes sense to try to participate with creativity on a platform strongly focused on the interactive live experience," said…

Domain(s): Media
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 206009
• Published on 22/01/21 at 10:34

FFF: "I have decided to request the renewal of your confidence" (Noël Le Graët, candidate)

"After having widely consulted the actors in French football in recent weeks and the members of the FFF executive committee this morning, I have decided to ask for the renewal of your confidence, by presenting to you my candidacy for the presidency of our Federation," announced Noël Le Graët…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 206015
• Published on 22/01/21 at 09:59

2020-21 Supercoppa Italiana: a record 7.86 million viewers for Juventus FC - SSC Napoli on Rai

Juventus FC - SSC Napoli (2-0), the 2020-21 Supercoppa Italiana (renamed "PS5 Supercup" for this edition), played at the Mapei Stadium (Reggio Emilia, ITA), drew an average of 7.86 million viewers on the Italian public TV channel Rai 1, on Wednesday 20/01/2021 (kick-off at 21:00 CET). This figure…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 205950
• Published on 21/01/21 at 17:20