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©  Umbro
Rugby: Umbro and RFU launch a jersey commemorating 150 years since England's 1st international match

Umbro has activated its partnership with the Rugby Football Union (RFU) and launched a commemorative jersey for the 150th anniversary of the first international rugby match played by the England team (27/03/1871), according to the American brand of British origin on 19/01/2021. The jersey will…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 206075
• Published on 22/01/21 at 17:39
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 206081
• Published on 22/01/21 at 17:04
©  Juve
Serie A TIM: Ariston (heating), regional partner of Juventus in China from 2020-21

Ariston, a brand of heating and hot water production equipment belonging to the Italian group Ariston Thermo, has become a regional partner of Juventus FC (Serie A TIM) for the Chinese market from 2020-21, announced the club on 22/01/2021. The brand created in 1960 in Fabriano (ITA) has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206062
• Published on 22/01/21 at 16:35
©  DAZN
Spain: a DAZN and Telefonica alliance includes Formula 1 rights via sub-license

The British OTT platform DAZN and the Spanish telecommunications operator Telefonica have "joined forces to bring fans more sport in Spain," announced the two entities on 20/01/2021. The agreement includes several provisions: • The integration of DAZN into the pay-TV package Movistar…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 206047
• Published on 22/01/21 at 15:39
©  Atalanta BC
Serie A TIM: Joma extends as equipment supplier of Atalanta BC until 2024-25

Joma has extended its partnership as the equipment supplier of Atalanta BC (Serie A TIM) for one additional season until 2024-25, announced the Italian club on 22/01/2021. The Spanish manufacturer remains the official technical supplier of all the club's kits (match and training kits, youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 206046
• Published on 22/01/21 at 14:44
©  NTF
e-Think Sport: digital transformation with FC Nantes, Socios.com and Immersiv.io on 26/01/2021

• Building fan loyalty via WhatsApp without using a paid solution. • Enriching match monitoring with connected glasses. • Applying blockchain to fan engagement. • Setting up live shows via Twitch. These are some of the themes that will be addressed during the round table entitled "The reaction…
Domain(s): Clubs
• Category(ies): Digital
• Article # 206016
• Published on 22/01/21 at 13:29
©  BVB
Bundesliga: Tectake (e-commerce, furniture), premium partner of Borussia Dortmund for 2020-2023

Tectake, an e-commerce distributor of home and garden furniture and products, has become a premium partner of Borussia Dortmund (Bundesliga) from the second half of the 2020-21 season until the end of 2022-23, announced the German club on 21/01/2021. Tectake has the status of premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206030
• Published on 22/01/21 at 12:25
©  Paris SG
Paris Saint-Germain: miniature players feature in Hisense's (electronics) "Live Bold" campaign

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) with the launch of the "Live Bold" campaign deployed both online and in stores, announced the group announced on 21/01/2021. "'Live…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 206013
• Published on 22/01/21 at 11:45
©  SUFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 206020
• Published on 22/01/21 at 11:09
©  News Tank
e-Think Sport 2021: Olympique de Marseille and Twitch present their partnership on 28/01/2021

"With Twitch, we try to connect with a younger and more digitally active audience. Football and OM have quickly become highly sought and interactive themes on the platform. It makes sense to try to participate with creativity on a platform strongly focused on the interactive live experience," said…
Domain(s): Media
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 206009
• Published on 22/01/21 at 10:34