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©  D.R.
Lega Serie A to market sponsorship spaces for VAR and goal-line technology

The Lega Serie A will commercialise sponsorship spaces for the video assistant referee (VAR) and goal-line technology (GLT) "in the next few years," according to SportBusiness in an interview with Michele Ciccarese, commercial and marketing director of the Italian body, published on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 205670
• Published on 20/01/21 at 10:15
Premier League: Liverpool - Manchester United posts a record 4.5 million viewers on Sky Sports

Liverpool FC - Manchester United FC (0-0), on Matchday 19 of the 2020-21 Premier League season and played behind closed doors at Anfield (Liverpool, ENG), drew an average of 4.5 million viewers, with a peak audience of 4.8 million viewers during the last five minutes of the match, on the pay-TV…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 205684
• Published on 20/01/21 at 09:40
©  Nicecactus
esports: Nicecactus obtains the "Made in France" certification, awarded by Franck Riester

Franck Riester, Minister Delegate to the Minister for Europe and Foreign Affairs, in charge of foreign trade and attractiveness, awarded the Guaranteed Service France certification to the start-up specializing in the esport Nicecactus on 01/15/2021. "French excellence is an exceptional asset…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 205673
• Published on 19/01/21 at 17:40
©  Séville FC
LaLiga Santander: Sevilla FC forms partnership with Indian third division club FC Bengaluru United

Sevilla FC (LaLiga Santander) has formed a partnership with FC Bengaluru United (I-League 2nd Division, third tier in India) and the Indian group Nimida Sports based on "innovation and international expansion in football and technology," announced the Andalusian club on 18/01/2021. "The objective…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 205652
• Published on 19/01/21 at 17:00
©  NTF/NTS
e-Think Sport/Multi-sport clubs: OL Groupe, Bayern Munich, Baskonia Alavés on Tuesday 26/01/2021

OL Groupe (Olympique Lyonnais men's and women's football, ASVEL basketball), Bayern Munich (men's and women's football, Bayern Basketball), and Baskonia Alavés Group (TD Systems Baskonia basketball, Deportivo Alavés men's and women's football, NK Istra 1961 football) are the three companies that…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 205644
• Published on 19/01/21 at 16:20
©  Football Club Internaziole Milano
2020-21 Serie A TIM: 2.9 million viewers for Inter Milan - Juventus FC (Matchday 18) on Sky Italia

FC Internazionale Milano - Juventus FC (2-0), on Matchday 18 of the 2020-21 Serie A TIM season and played behind closed doors at the San Siro (Milan, ITA) drew an average of 2.9 million viewers on the channels of the pay-TV operator Sky Italia, on Sunday 17/01/2021 (kick-off at 20:45 CET)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 205650
• Published on 19/01/21 at 15:40
©  Southampton FC
Premier League: Hummel succeeds Under Armour as equipment supplier of Southampton FC (2021-2026)

Hummel has become the official equipment supplier of Southampton FC (Premier League) from 2021-22, announced the English club on 18/01/2021. The agreement will last for five seasons (2021-2026) according to British media the same day. "As the club's official kit supplier, Hummel will design…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 205643
• Published on 19/01/21 at 15:05
©  AC Milan
Serie A TIM: Socios.com (blockchain), official partner of AC Milan from 2020-21

Socios.com, a blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of AC Milan (Serie A TIM) from 2020-21, as part of a "multi-year" agreement, announced the club on 18/01/2021. Socios.com/ChiliZ has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 205609
• Published on 19/01/21 at 13:20
©  LaLiga
LaLiga: launch of "LaLiga Next" programme to facilitate the recruitment of young players in the USA

LaLiga has launched, in partnership with the American agency ISL, the "LaLiga Next" programme, which aims to offer young players aged between 13 and 18 years old and residing in the United States the opportunity to participate in scouting sessions organised by the Spanish League in four American…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Transfer Market
• Article # 205608
• Published on 19/01/21 at 12:25
©  FC Internazionale Milano
Serie A TIM: LD Sports (platform, CHN), regional partner of Inter Milan in Asia from 2020-21

LD Sports, Chinese sports content, marketing and entertainment platform, becomes FC Internazionale Milano (Serie A TIM) 'sports infotainment partner' for the Asian market from 2020-21, club announces on 01/15/2021 . LD Sports has the status of regional partner, the fifth level in the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 205607
• Published on 19/01/21 at 11:35