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©  LoL Esports
esports: KitKat (chocolate) extends partnership with Riot Games for the 2021 LEC (LoL) season

KitKat, a chocolate brand belonging to the Nestlé International group, has extended its partnership with Riot Games to become a main partner for the 2021 LEC season, announced the publisher of the League of Legends (LoL) video game and organiser of the competition, on 20/01/2021. KitKat has been a…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 206012
• Published on 25/01/21 at 17:19
©  RCSA
Ligue 1 Uber Eats: RC Strasbourg Alsace presents its first ever mobile application

"RC Strasbourg Alsace (Ligue 1 Uber Eats) is pleased to launch its first mobile application," announced the club on 21/01/2021. Available free of charge on Android (Google Play Store) and iOS (App Store), the new application features club news, live match commentary, games and direct access to…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 206163
• Published on 25/01/21 at 16:29
©  Fonbet
LaLiga Santander: Fonbet, regional partner of Real Madrid in Russia and the CIS for 2020-2023

Fonbet (ФОНБЕТ), a Russian sports betting operator, has become a regional partner of Real Madrid CF (LaLiga Santander) for Russia and the Commonwealth of Independent States (CIS) for three seasons (2020-2023), announced the club on 22/01/2021. Fonbet has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 206183
• Published on 25/01/21 at 15:49
©  D.R.
Covid-19: "An opportunity to separate solid clubs from the others" (Jean-Michel Aulas, O. Lyonnais)

"There is little room for manoeuvre to reduce the cost base in the short term. In well-managed clubs, the wage bill should not account for more than half of the budget. If the budget were to be reduced, it would have to be adjusted, but that will be very difficult this season. More effort will be…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Essentials Clubs
• Article # 206136
• Published on 25/01/21 at 15:09
©  Ligue 1 Uber Eats
2020-21 Ligue 1 Uber Eats: 853,000 TV viewers for AS Monaco - Olympique de Marseille on Canal+

AS Monaco FC - Olympique de Marseille (3-1), on Matchday 21 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 853,000 viewers on the pay-TV channel Canal+, on Saturday 23/01/2021 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie. This…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 206159
• Published on 25/01/21 at 14:05
©  D.R.
Lega Serie A: P. Dal Pino re-elected president (14 votes out of 20), to accept new mandate (press)

Paolo Dal Pino has been re-elected as president of Lega Serie A with 14 votes out of 20 in the second round at the Italian professional league's general assembly in Milan (ITA) on 21/01/2021. The leader, however, wanted a few days to reflect accepting or rejecting the position. As of Monday…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 206161
• Published on 25/01/21 at 12:44
©  LaLiga
China: LaLiga named "Best Competition of 2020" by Sina Weibo and ScoreSport (media, CHN)

LaLiga has been named as the "Best Competition of 2020" in China, an award given annually by the social network Sina Weibo (the Chinese equivalent of Twitter) and the specialised media ScoreSport (Qiduoduo, CHN), according to the Spanish League on 19/01/2021. "The Spanish league shared the award…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 206080
• Published on 25/01/21 at 12:00
©  UEFA
UEFA: Memorandum of Understanding for sustainable development with the United Nations Office

"UEFA and the United Nations Office at Geneva (UNOG, the UN headquarters in Europe) today concluded a Memorandum of Understanding at the House of European Football in Nyon (SUI). Both organisations join forces on the UN Sustainable Development Goals and the Match for Solidarity," announced the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 206077
• Published on 25/01/21 at 11:20
©  NT
e-Think Sport 2021: 4 themed mornings (clubs, leagues, media, marketing) from 26 to 29/01/2021

e-Think Sport 2021, the fifth edition of the annual event usually organised in person in Paris (FRA) over one day by News Tank Football, is scheduled this year by video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. Join in the sessions with free registration…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206144
• Published on 25/01/21 at 10:41
©  Real Madrid CF
Real Madrid CF: double Master's in partnership with Florida International University (Miami, USA)

The Real Madrid Graduate School - Universidad Europea, a higher education institution managed by Real Madrid CF (LaLiga Santander), has signed a collaboration agreement with Florida International University (FIU), a university based in Miami (Florida, USA), announced the Spanish club on…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication
• Article # 206133
• Published on 25/01/21 at 09:47