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©  D.R.
Italy: Sky Italia acquires TV rights to the Europa League and Europa Conference League 2021-2024

The free and pay TV operator Sky Italia has acquired the broadcasting rights to the Europa League and the future Europa Conference League, in Italy, for the 2021-2024 cycle, on 05/02/2021. Sky Italia already holds the rights to the Europa League for the current cycle (2018-2021) and broadcasts…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 208097
• Published on 11/02/21 at 12:09
©  LFP
2020-21 Ligue 1: match on Saturday at 21:00 advanced to 13:00 from Matchday 26 (20/02/2021)

"At the request of the Canal+ group, the LFP board of directors of the has decided to adapt the programming of the matchdays of Ligue 1 Uber Eats from Matchday 26 (weekend of 20 and 21/02/2021) and until the end of the season. Initially scheduled for Saturday at 21:00 CET, the Saturday night…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 208079
• Published on 11/02/21 at 11:40
©  MCFC
Premier League: Therabody (wellness), global partner of Manchester City FC from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of Manchester City FC (Premier League) from 2020-21, announced the club on 09/02/2021. Therabody has the status of a global partner, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 208066
• Published on 11/02/21 at 10:15
©  CAF
CAF: A. Ahmad eligible for president, decision "inappropriate" according to the executive committee

The candidate Ahmad Ahmad (MAD) has been declared eligible for the post of CAF president according to the Confederation of African Football's Governance Committee, on 05/02/2021, based on the Court of Arbitration for Sport's (CAS) decision on 29/01/2021 to provisionally suspend "the sanctions…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 208007
• Published on 11/02/21 at 09:34
©  D.R.
2020-21 Bundesliga: a cumulative audience of 3.1 million viewers for Matchday 20 on Sky Deutschland

Seven of the nine games on Matchday 20 of the 2020-21 Bundesliga season, played from 05 to 07/02/2021, posted a cumulative audience of 3.144 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. DSC…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208018
• Published on 10/02/21 at 17:35
©  FCB
Twitter: Top 100 European football clubs with the most followers (February 2021)

With nearly 65 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/02/2021. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 208006
• Published on 10/02/21 at 16:50
©  Associated Press
2021 Super Bowl: 96 million viewers in the United States (lowest audience since 2007)

Tampa Bay Buccaneers - Kansas City Chiefs (31-9), the 55th edition of the Super Bowl, at the Raymond James Stadium (65,890 capacity) in Tampa Bay (Florida, USA), drew 91.6 million viewers in the United States on the free-TV channel CBS (96.4 million, including Spanish-language broadcasting on the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207966
• Published on 10/02/21 at 16:30
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.77 million viewers in Spain for Matchday 22

The 10 games on Matchday 22 of the 2020-21 LaLiga Santander season, played behind closed doors from 05 to 08/02/2021, posted a cumulative audience of 4.774 million viewers in Spain (4.297 million on the Movistar LaLiga pay-TV channels and 477,000 on the free-TV channel Gol) according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 207985
• Published on 10/02/21 at 15:49
©  D.R.
LaLiga Santander: JBO (betting), regional partner of Real Betis Balompié in Asia until 2021-22

JBO (Just Bet Online), a Vietnamese sports betting operator, has replaced the RB88 brand belonging to the same group as the regional partner of Real Betis Balompié (LaLiga Santander) for the Asian market from 2020-21 "for the remainder of the existing multi-year deal" i.e. until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 207980
• Published on 10/02/21 at 14:58
©  ALL
Ligue 1 Uber Eats: ALL (Accor) win a Paris Saint-Germain 4th shirt via an online treasure hunt

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched "The ALL Journey", a competition in the form of a digital treasure hunt that will enable participants to win stays in Accor group hotels as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207961
• Published on 10/02/21 at 13:34