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©  LFP
Ligue 2 BKT: beIN Sports France will broadcast all matches until the end of the 2020-21 season

The pay-TV group beIN Sports France will broadcast exclusively, in France, all the matches of Ligue 2 BKT 2020-21, from Matchday 25 until the end of the season, announced the Qatari media group, on 11/02/2021. Already holder of the two Ligue 2 BKT games per matchday for the 2020-2024 cycle…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 208225
• Published on 12/02/21 at 11:34
©  AC Spezia Calcio
Serie A TIM: American investor Robert Platek and his family acquire AC Spezia Calcio

"AC Spezia Calcio (Serie A TIM) is pleased to announce the completion of the acquisition of the club by the Platek family," said the Italian club on 11/02/2021. "This is a personal investment by the Platek family and has no affiliation with MSD Capital," added the club, while the American…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 208169
• Published on 12/02/21 at 11:10
TV rights: Lega Serie A negotiating on all fronts (national, international, MENA, consortium offers)

The Lega Serie A has announced the launch of a negotiation phase by mutual agreement for the international broadcasting rights (outside the MENA zone) to the Serie A TIM, Coppa Italia and Supercoppa Italiana, for the 2021-2024 cycle, on 10/02/2021. The Italian League has already been in a…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 208170
• Published on 12/02/21 at 10:05
©  PSG
Ligue 1 Uber Eats: Therabody (wellness), official partner of Paris Saint-Germain from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of Paris Saint-Germain (Ligue 1 Uber Eats) from 2020-21, announced the French club on 11/02/2021. Therabody has the status of official partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 208208
• Published on 12/02/21 at 09:35
©  Manchester City FC
Premier League: Man City foundation launches an operation to support children during school holidays

Manchester City FC (Premier League), through its "City in the Community" foundation, is launching an operation to support the city's children during the school holidays, announced the English club on 08/02/2021. "Youngsters from across Manchester (ENG) are being invited to enjoy free activity…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 208164
• Published on 11/02/21 at 18:00
©  AS Roma
Sports betting: AYX, regional partner of AS Roma and Atlético Madrid in Asia from 2020-21

AYX, a Chinese sports betting operator and entertainment platform, has become a regional partner of AS Roma (Serie A TIM) in Asia from 2020-21, announced the club on 09/02/2021. AYX has the status of regional partner, the fifth level in the Italian club's sponsorship hierarchy. "As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 208153
• Published on 11/02/21 at 17:34
©  European Leagues
Champions League: "For 20 years big clubs have threatened to play among themselves" (L-C Olsson, EL)

"For 20 years, from the G14 (lobby of big clubs founded in 2000 and dissolved in 2008) to the ECA, the big clubs have always threatened to secede in order to play among themselves. Consultations between FIFA and UEFA have prevented this from happening," said Lars-Christer Olsson (SWE), president…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 208034
• Published on 11/02/21 at 17:04
©  Olympique de Marseille
2020-21 Coupe de France: 766,000 viewers in France for Auxerre - Marseille (Round of 64) on France 3

AJ Auxerre (Ligue 2 BKT) - Olympique de Marseille (Ligue 1 Uber Eats), Round of 64 of the 2020-21 Coupe de France (0-2), drew an average of 766,000 viewers on the public TV channel France 3, on Wednesday 10/02/2021 (kick-off at 14:45 CET). This figure represented an audience share of 9.1% for…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208160
• Published on 11/02/21 at 16:26
©  Lega Serie A
2020-21 Coppa Italia: 8.38 million viewers in Italy for Juventus - Inter Milan on Rai 1

Juventus FC (Serie A TIM) - FC Inter Milan (Serie A TIM) the semi-final second leg of the 2020-21 Coppa Italia (0-0, 2-1 to Juventus on aggregate), drew an average of 8.383 million viewers on the Italian public TV channel Rai 1, on Tuesday 09/02/2021 (kick-off at 20:45 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 208151
• Published on 11/02/21 at 15:54
©  UEFA
UEFA: TikTok (CHN), the first social network to become an official partner of a Euro tournament

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and in 75 languages, has become an official partner and "global sponsor" of Euro 2020 (postponed until 2021), announced the video sharing platform on 11/02/2021. "This is the first time a digital…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 208139
• Published on 11/02/21 at 15:07