Archives 2021 (page 246/286)

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Puma: a turnover of €5.234bn (-4.9%) and net profit of €78.9m (-69.9%) in 2020

Puma has posted a turnover of €5.234bn for the financial year 2020 (closed on 31/12/2020) which was affected by the Covid-19 pandemic, announced the German group on 24/02/2021. These results are down compared to 2019 (-4.9%), in contrast to the increase in turnover recorded between 2019 and 2018…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 209473
• Published on 24/02/21 at 16:50

Africa: "To shine at a world stage, the work has to start now" (Gianni Infantino, FIFA)

"In order for African teams not only to participate, but to shine at a world stage, the work has to start now. Africa should be united to get back what it has given to global football, and this can only happen if we all work together," said Gianni Infantino, FIFA president, at the Council of…

Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 209455
• Published on 24/02/21 at 16:20

Serie A TIM: Prime Video (Amazon) to broadcast a documentary series on Juventus FC in 2021

Prime Video, the VoD platform belonging to the American e-commerce group Amazon, will broadcast, in 2021, "All or Nothing: Juventus", a documentary series devoted to Juventus FC (Serie A TIM), announced the club on 23/02/2021. "All or Nothing" is a series produced by Amazon Studios dedicated to…

Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 209446
• Published on 24/02/21 at 15:30

Serie A TIM: AS Roma launches a "Business Club" to create links between sponsors and partners

AS Roma (Serie A TIM) has launched the "AS Roma Business Club" a "a new online marketing and communication channel" that sponsors, premium partners and club members will be able to join online from 24/02/2021 in order to be offered new opportunities and to develop relationships with each…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 209438
• Published on 24/02/21 at 14:40

Sponsorship: support programme for French amateur football signed by Puma, Vbet and SportEasy

SportEasy, a management application dedicated to amateur sports clubs, has teamed up with the German equipment manufacturer Puma and Vbet, a brand of British online sports betting operator Vivaro Limited, to launch "Pariez sur le futur du foot" ("Bet on the future of football"), a sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 209428
• Published on 24/02/21 at 14:00

Formula E: 2021 TV rights acquired by Sky Italia in Italy and the BBC in the UK

The pay and free TV group Sky Italia has acquired the broadcasting rights of the Formula E for Italy, San Marino and the Vatican as part of a "multi-year deal," according to Formula E, the organising body of the electric car racing world championship, on 22/02/2021. "Sky Italia will run…

Domain(s): Media
• Category(ies): Agencies
• Article # 209355
• Published on 24/02/21 at 13:00

FC Schalke 04: "Expectations not met, Umbro partnership will end a year earlier" (A. Jobst)

The partnership between Umbro and FC Schalke 04 "will end prematurely on 30/06/2022," announced Alexander Jobst, marketing director at FC Schalke 04 (Bundesliga) during the club's digital round table "mitGEredet" on 18/02/2021. "We agreed together to end the partnership one year earlier," said…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 209427
• Published on 24/02/21 at 12:10

esports/Lega Serie A: Be-Kind (snacks) becomes a partner of the eSerie A TIM

Be-Kind, an American snack company, has become an official partner of the Lega Serie A for its esports competition, the eSerie A TIM, played on the video game FIFA 21 (published by the American company EA Sports), announced the Italian professional league on 23/02/2021. "Just like the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 209387
• Published on 24/02/21 at 11:30

2020-21 LaLiga Santander: a cumulative audience of 4.23 million viewers in Spain for Matchday 24

The 10 games on Matchday 24 of the 2020-21 LaLiga Santander season, played behind closed doors from 19/02 to 22/02/2021, posted a cumulative audience of 4.231 million viewers in Spain (3.555 million on the Movistar LaLiga pay-TV channels and 676,000 on the free-TV channel Gol) according to data…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209386
• Published on 24/02/21 at 10:50

2020-21 Bundesliga: a cumulative audience of 3.8 million viewers for Matchday 22 on Sky Deutschland

Seven of the nine games on Matchday 22 of the 2020-21 Bundesliga season, played from 19 to 21/02/2021, posted a cumulative audience of 3.828 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK…

Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209385
• Published on 24/02/21 at 10:20