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Switzerland: public TV group SRG SSR acquires UEFA's TV rights including Euro 2024 and 2028

"SRG and UEFA have extended their contractual partnership until 2028. With this agreement, SRG has secured the broadcasting rights for all matches of the Swiss men's team, all parts of UEFA Euro 2024 and UEFA Euro 2028 and a selection of other international matches without Swiss participation. SRG…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 221865
• Published on 25/06/21 at 14:40
©  EFL
England: Carabao (energy drinks) extends as title sponsor of the EFL Cup (2022-2024)

Carabao, a Thai energy drinks brand, has extended as title sponsor of the EFL Cup and official partner of the English Football League for a further two seasons (2022-2024), announced the body on 24/06/2021. The competition will therefore retain the name "Carabao Cup" until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 221852
• Published on 25/06/21 at 14:00
©  Manchester City FC
Manchester City FC: club to provide defibrillators for grassroots football clubs in Manchester (ENG)

Manchester City FC (Premier League), and City in the Community (the club's charity), have come together to fund the purchase of automated external defibrillators (AEDs) that will be distributed "to grassroots football clubs in East Manchester," announced the 2020-21 English champions on…
Domain(s): Clubs
• Category(ies): Social Responsibility
• Article # 221825
• Published on 25/06/21 at 13:00
©  OL
Ligue 1: British car manufacturer MG Motor becomes sleeve sponsor of Olympique Lyonnais (2021-2024)

MG Motor, a British car manufacturer belonging to the Chinese group Shanghai Automotive Industry Corporation (SAIC), has become a major partner and sleeve sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 25/06/2021. The agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 221836
• Published on 25/06/21 at 12:00
©  UEFA
Euro 2020: a total of eight matches at Wembley Stadium in London (ENG)

A total of eight matches of Euro 2020 are being played at Wembley Stadium in London (ENG). These include: • Three Group D matches (played from Sunday 13/06/2021 to Tuesday 22/06/2021); • Two Round of 16 matches, Italy - Austria (kick-off at 20:00 BST on Saturday 26/06/2021) and England …
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 221767
• Published on 25/06/21 at 11:10
©  Sporsora
Sporsora: TikTok, Sportfive and Le Tremplin discuss digital innovations in sport

"One of the most important issues now is the competition for experience: competition between sports, competition for entertainment. The answer to this competition is diversification (of the ecosystem, content, etc.). We need to go beyond the sporting result. It is certainly essential, but we need…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Clubs, …
• Article # 221808
• Published on 25/06/21 at 10:35
©  BVB
Bundesliga: Borussia Dortmund organise "09 Days Around The World" a virtual tour from 10/07/2021

Borussia Dortmund (Bundesliga) have organised a virtual tour entitled "09 Days Around The World" which will stop in nine countries (United States, Brazil, Poland, India, Japan, South Korea, Vietnam, Singapore and China, see programme below) on three continents from 10 to 18/07/2021, announced the…
Domain(s): Clubs
• Category(ies): Activation, Digital, Marketing - Communication, …
• Article # 221797
• Published on 25/06/21 at 09:40
©  UEFA
Regulations: UEFA abolishes the away goals rule for all club competitions

"The UEFA Executive Committee has today approved a proposal to remove the so-called away goals rule from all UEFA club competitions (men, women and youth) as of the qualifying phases of the 2021-22 competitions," announced the European body on 24/06/2021, which clarified that had followed "the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 221753
• Published on 24/06/21 at 17:00
©  RCD Espanyol
LaLiga Santander: RCD Espanyol opens a second academy in China, in Guangzhou

"The RCDE Academy Guangzhou will begin operating on 01/07/2021 and will thus be the club's second academy in China," announced RCD Espanyol (promoted to LaLiga Santander for 2021-22) on 23/06/2021. The other football school opened by the Barcelona club in the country (in July 2019) can be found in…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 221748
• Published on 24/06/21 at 16:25
©  La Betclic Élite
Basketball: Betclic (betting) replaces Jeep as title sponsor of the LNB Pro A, renamed Betclic Élite

Betclic Group, a sports betting operator, has become the title sponsor of the LNB Pro A (French men's basketball first division) for "at least" three seasons, i.e. the 2021-2024 period, announced the Ligue Nationale de Basket on 24/06/2021. From 01/07/2021, the division will be known as the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 221735
• Published on 24/06/21 at 15:50