Archives 2021 (page 147/286)

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©  MLS/Twitter

USA: MLS announces launch of a new professional football league dedicated to young players in 2022

Major League Soccer (MLS) is set to create a new professional football league in the United States in 2022, which will be dedicated to young players, positioned below the USL Championship (second division) and will "complete the player pathway, while also bringing the excitement and passion of…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 221707
• Published on
©  VMATCH

Exclusive VMATCH: "We must integrate meaning into more responsible partnerships" (H. Bodinier)

"We are in a situation where we must integrate a notion of meaning into the development of new, more responsible partnerships. We want to shift the focus of partnerships by being more collaborative: we no longer want to be in a 'I buy rights at such and such a price from a catalogue offer'. On the…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Agencies, …
• Article # 219586
• Published on
©  UEFA

Euro 2020: Germany - Hungary draws 25.7 million viewers in Germany on ARD (audience share: 71.4%)

Germany - Hungary (2-2), a Euro 2020 Group F match, drew an average of 25.7 million viewers on the German public TV channel ARD, on Wednesday 23/06/2021 (kick-off at 21:00 CET). This figure represented an audience share of 71.4%. This is the best audience figure, on a TV channel, for the group…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 221717
• Published on
©  LFP

Ligue 1/Ligue 2: "In the face of hatred, professional football will continue to mobilise" (LFP)

"In the face of hatred, the whole of professional football will continue to mobilise by reaffirming its commitment to fight against all forms of discrimination and by helping clubs in their regulatory and legal actions against troublemakers," said the Ligue de Football Professionnel in a motion…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 221705
• Published on
©  HAC

Ligue 2 BKT: Joma (ESP) extends as equipment supplier of Le Havre AC for 2021-2025

Spanish brand Joma has extended as the official equipment supplier of Le Havre AC (Ligue 2 BKT) for four additional seasons (2021-2025), announced the club on 20/06/2021. Joma has been the equipment supplier of the French club since 2016-17. Between 2008-09 and 2015-16, Le Havre AC wore home…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 221673
• Published on
©  FFF

Euro 2020: Portugal - France draws 15.6 million viewers in France on TF1 (audience share: 57.6%)

Portugal - France (2-2), a Euro 2020 Group F match, played in front of 54,886 spectators at the Puskas Arena in Budapest (Hungary), drew an average of 15.6 million viewers in France, with a peak audience of 17.3 million, on the free and private TV channel TF1, on Wednesday 23/06/2021 (kick-off at…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 221678
• Published on
©  Coca-Cola France

Sponsorship: Coca-Cola, the brand that invests the most in the EMEA region (145 agreements, $132m)

"Coca Cola (The Coca-Cola Company) still dominates EMEA sport sponsorship, representing over a quarter of brand spend in the region," according to the UK data analytics and consulting company GlobalData on 22/06/2021. "Coca Cola's partnerships in the EMEA region account for $132m (€110.9m) of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 221622
• Published on
©  UEFA

Euro 2020: "Proud to wear the colours of the rainbow, a symbol that embodies our core values" (UEFA)

"Today, UEFA is proud to wear the colours of the rainbow. It is a symbol that embodies our core values, promoting everything that we believe in - a more just and egalitarian society, tolerant of everyone, regardless of their background, belief or gender," announced the European body on 23/06/2021…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 221643
• Published on
©  UEFA

Euro 2020: Czech Republic - England draws 3.7 million viewers on M6 (FRA), 8.8 million on ARD (GER)

Czech Republic - England (0-1), a Euro 2020 Group D match, drew an average of 3.7 million viewers on the French free and private TV channel M6 on Tuesday 22/06/2021 (kick-off at 20:00 BST, 21:00 CET). This figure represented an audience share of 17.4%, which ranked M6 second in the French…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 221625
• Published on
©  G2 Esports

esports: Ralph Lauren enters the discipline by becoming a partner of G2 Esports from 2021

Ralph Lauren, an American clothing brand, has become the "exclusive fashion outfitter" of G2 Esports as part of a multi-year partnership from 2021, announced the Berlin (GER) based esports organisation on 21/06/2021. While adidas has been the official equipment supplier (jerseys) of G2 since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 221599
• Published on