Archives 2021 (page 149/286)

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©  Aston Villa FC

Aston Villa FC: OB Sports (entertainment) succeeds Letou as sleeve sponsor for 2021-22

OB Sports, an "entertainment" brand of the Asian sports betting operator OB Entertainment, has become a partner and sleeve sponsor of Aston Villa FC (Premier League) for the 2021-22 season, announced the Birmingham-based club on 22/06/2021. OB Sports succeeds the betting operator, Letou (LT…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 221485
• Published on
©  Juventus FC

Juventus FC: club to auction their first NFT, a 3D representation of the 2021-22 home shirt

Juventus FC (Serie A TIM) is joining the world of NFTs and a high definition 3D representation of the team's brand new 2021-22 home shirt will be the first digital item to be auctioned by the club on 27/06, announced the Bianconeri on 19/06/2021. "NFTs are unique digital assets, whose…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 221482
• Published on
©  TFM

Euro 2020: "In Africa, many private channels broadcast the competition" (H. Hamel, TVMS)

"We have sold the rights to Euro 2020 in 30 African countries in the sub-Saharan zone, south of the beIN Sports zone (North Africa). The big news is that many private free-to-air channels have acquired these rights at the expense of the national public channels," said Hédi Hamel, president of TV…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 221470
• Published on
©  Liverpool FC

Liverpool FC: Kodansha (publishing, JPN) becomes a global partner of the club from 2021

Kodansha, a Japanese publishing company, has become the "official publishing partner" of Liverpool FC (Premier League) as part of a "multi-year deal," announced the English club on 21/06/2021. Kodansha has the status of global partner, the third level in the sponsorship hierarchy of Liverpool…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 221457
• Published on
©  OGC Nice

Exclusive OGC Nice: "A season ticket campaign linked to the economic situation" (V. Rossetti)

"It was important for the club not to launch a season ticket campaign (in 2021-22) that wasn't linked to the economic situation. We want to remain active in the social field, just like our endowment fund is on a daily basis," said Virginie Rossetti, director of brand and communication at OGC Nice…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 221436
• Published on
©  FC Bayern

FC Bayern Munich: second edition of the Audi Summer Tour (virtual summer tour) from 23 to 31/07/2021

FC Bayern Munich (Bundesliga) is organising the second edition of the Audi Summer Tour, a virtual summer tour in collaboration with its partner Audi (car manufacturer, GER) from 23 to 31/07/2021, announced the German club on 21/06/2021. Due to Covid-19, Bayern had already organised a virtual…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 221420
• Published on
©  AS Roma

AS Roma: four new official Chinese social network accounts (including Douyin and Toutiao)

"AS Roma (Serie A TIM) are pleased to be able to announce an expansion of our social media offering to fans across China. With 25 official accounts across various social media platforms and languages, the club has now added another four to the collection - with the launch of official profiles on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 221404
• Published on
©  Elche CF

LaLiga Santander: Nike (USA) succeeds Hummel (DEN) as equipment supplier of Elche CF (2021-2025)

Nike has become the official equipment supplier of Elche CF (LaLiga Santander) for four seasons (2021-2025), announced the Spanish club on 21/06/2021. The agreement covers all of Elche CF's teams. "This agreement opens a new chapter for Elche CF in LaLiga Santander, where it will seek to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 221411
• Published on
©  Origins digital

Sport & digital : after their merger in 2020, Netco Sports and On Rewind become "Origins Digital"

On Rewind, a French company specialised in the development of enhanced OTT solutions, and Netco Sports, a French provider of multi-platform personalised applications, merged into a single operating entity on 06/07/2020, which has become Origins Digital on 22/06/2021. "The rebrand solidifies the…
Domain(s): Media
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 221407
• Published on