Archives 2021 (page 142/286)

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©  SL Benfica

Portugal: adidas extends as equipment supplier of SL Benfica until 2026-27

Adidas has extended its partnership with SL Benfica (Liga Portugal Bwin) for an additional six seasons (2021-2027), according to the club and the German equipment manufacturer on 30/06/2021. "This is one of the most successful partnerships in the world of football, with the Portuguese club and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222318
• Published on
©  UEFA

Euro 2020: England - Germany draws 27 million viewers on ARD and peak of 20.6 million on the BBC

England - Germany (2-0), Round of 16 of Euro 2020, drew an average of 27.36 million viewers in Germany on the public TV channel ARD, on Tuesday 29/06/2021 (kick-off at 18:00 CET). This figure represented an audience share of 76.5%. • In the United Kingdom, the match posted a peak audience of…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 222309
• Published on
©  LOSC Lille

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 222310
• Published on
©  Premiership rugby

Premiership Rugby: league to expand to 14 clubs after 2021-22, no promotions/relegations in 2022-23

"The RFU Council has voted in favour of a range of structural changes (including a Covid Recovery Plan) to improve the financial stability and sustainability of professional rugby during the next three seasons. It includes a temporary pause on relegation. With the context of Covid losses, a…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 222268
• Published on
©  F1

Formula 1: Crypto.com, global partner and first sponsor of the new "Sprint Qualifying Format"

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a global partner of Formula One Group until the end of the 2021 Formula One World Championship season, announced the body on 29/06/2021. Crypto.com joins Saudi Aramco (oil), DHL, Emirates, Heineken, Pirelli and Rolex as a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 222235
• Published on
©  AS Monaco FC

AS Monaco FC: eToro (trading) main shirt sponsor for Ligue 1, Fedcom for European Cups

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC and become the club's main shirt sponsor for its Ligue 1 Uber Eats matches from 2021-22, announced the club on 30/06/2021. The agreement was negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 222274
• Published on
©  Team BDS

esports: Swiss organisation Team BDS buys FC Schalke 04's place in the LEC for €26.5m

"Following a 5 month-process, Team BDS has concluded the purchase of FC Schalke 04's League of Legends European Championship (LEC) slot. After a thorough selection process led by Riot Games and FC Schalke 04, Team BDS acquired the license for €26.5m," announced the Swiss organisation Team BDS on…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 222237
• Published on
©  D.R.

Sporting CP: Nike replaces Macron as equipment supplier, Betano succeeds NOS as main shirt sponsor

Nike will become the official equipment supplier of Sporting Clube de Portugal (Liga Portugal Bwin) from the 2021-22 season, announced the Portuguese club on 28/06/2021. Nike replaces Macron, equipment supplier of the club for the 2014-2021 cycle (between €2.5m and €3m per season). On the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222238
• Published on
©  BVB

Borussia Dortmund: free public transport on matchdays extended to the whole NRW region

The use of public transport to get to a Borussia Dortmund (Bundesliga) home match at the Signal Iduna Park (81,365 capacity) will now be free of charge from any city in the state of North Rhine-Westphalia (GER), announced the club on 21/06/2021. For more than 30 years, public transport has…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Social Responsibility, …
• Article # 222236
• Published on
©  Damien LG

CIES: 33% of expatriate players in the Top 10 women's leagues in 2021 (21.7% in 2017)

"The economic development of women's club football has had as a corollary the increase in the international mobility of players. The growth in the percentage of expatriate footballers, those who grew up in a different association than that of their employer club, is an expression of this process…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Transfer Market
• Article # 222186
• Published on