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©  NPA
LFP/TV rights: "As long as football brings in sales, Amazon will stay" (P. Bailly)

"Amazon are retailers, and like all retailers, as long as football brings in sales, they will stay. Like the beers in the supermarket during Euro 2020. Otherwise, the LFP will leave the shelves of the Amazon business so to speak," said Philippe Bailly, president of the French media consultancy NPA…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 222457
• Published on 01/07/21 at 16:20
Italy: DAZN acquires non-exclusive media rights to the Europa League and Europa Conference League

The OTT platform DAZN has acquired the non-exclusive streaming rights to the Europa League and Europa Conference League in Italy for the 2021-2024 cycle, on 30/06/2021. The pay-TV operator Sky Italia had acquired the non-exclusive rights (all media supports) to these competitions for the same…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 222468
• Published on 01/07/21 at 15:40
©  RedBull Racing
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (July 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 222396
• Published on 01/07/21 at 15:00
©  NTF
Sport&media: "Piracy will be the main factor in the bursting of the TV rights bubble" (Pierre Maes)

"Piracy of sports broadcasts is becoming widespread because of technological progress: it is simply linked to the bandwidth that makes it very easy to stream matches in excellent quality. It is clear that this is only the beginning of piracy. It will be the main factor in the bursting of the TV…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 222412
• Published on 01/07/21 at 14:20
©  Norwich City FC
Premier League: Joma succeeds Erreà as equipment supplier of Norwich City FC from 2021-22

Joma has become the official equipment supplier of Norwich City FC from 2021-22, announced the club promoted to the Premier League for the 2021-22 season, on 01/07/2021. This is a "record-breaking sponsorship deal" for the club. "Joma will supply the club with all first-team, academy and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222432
• Published on 01/07/21 at 13:20
©  AC Milan
Serie A TIM: Snaipay (payment services) renews as a partner of AC Milan

Snaipay, a payment services platform belonging to the sports betting company Snaitech, has renewed its partnership with AC Milan (Serie A TIM), announced the Italian club on 30/06/2021. Neither the duration nor the value of the partnership has been communicated. Snaipay has the status of major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Merchandising - Licensing
• Article # 222381
• Published on 01/07/21 at 11:40
©  Twitter
Europa League/Europa Conference League: RMC Sport acquires French TV rights for 2021-24 (press)

The telecommunications and media group Altice France, parent company of the pay-TV bouquet RMC Sport, has acquired the rights to broadcast 266 Europa League and Europa Conference League matches per season in France (all matches excluding the top fixture per matchday in one of the two…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 222385
• Published on 01/07/21 at 11:00
©  MCFC
Manchester City FC: club to open football school in Jakarta (Indonesia) its first in Southeast Asia

Manchester City FC (Premier League) will launch a football school in Jakarta, the capital of Indonesia, in September 2021, announced the club on 30/06/2021. The football school, which will be run in partnership with the British School Jakarta (BSJ), a school whose facilities will be used by the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 222377
• Published on 01/07/21 at 10:20
©  FFF
France: launch of the "Copa Coca-Cola" the FFF's first amateur futsal competition

Coca-Cola France, a subsidiary of The Coca-Cola Company, has activated its partnership with the French Football Federation and become the sponsor of the first edition of the "Copa Coca-Cola", the first competition for amateur futsal clubs, announced the FFF on 30/06/2021. "This new futsal…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 222337
• Published on 01/07/21 at 09:40
©  MCFC
Premier League: Manchester City FC enters partnership with Expo 2020 Dubai (UAE)

Manchester City FC (Premier League) has entered into a partnership with Expo 2020 Dubai, a world exhibition to be held in the emirate from 01/10/2021 to 31/03/2022, announced the club on 28/06/2021. The agreement "sees the largest event in the Arab world become the club's official exhibition…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 222330
• Published on 30/06/21 at 17:40