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©  News Tank
Ligue 1 TV rights: "This €250m agreement with Amazon is a failure for the LFP" (Arnaud Simon)

"I was flabbergasted by Vincent Labrune's interview in L'Équipe (18/06/2021), who said something very French: 'The whole world envies us' for having Amazon as a partner. But not at that price, not in a million years! This agreement with Amazon, at €250m, is a failure. French football will suffer…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 222557
• Published on 02/07/21 at 14:20
©  OL
Ligue 1 Uber Eats: Boulanger, official partner of Olympique Lyonnais for 2 seasons (2021-2023)

Boulanger, a French retailer specialising in leisure, multimedia and household appliances, has become a partner of Olympique Lyonnais (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 02/07/2021. The agreement was negotiated by the marketing agency Sportfive. The French…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222560
• Published on 02/07/21 at 13:20
©  Royal Belgian Football Association
Euro 2020: head-to-head Belgium - Italy quarter-final in Munich (GER) on Friday 02/07/2021

Belgium, top of the FIFA rankings will face Italy (ranked 7th) in the quarter-final of UEFA Euro 2020 at the Allianz Arena in Munich (GER) this Friday 02/07/2021 (kick-off 21:00 CET). The Italian Football Federation (FIGC), presided over by Gabriele Gravina since October 2018 (re-elected on…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 222542
• Published on 02/07/21 at 12:20
©  RCD Mallorca
LaLiga Santander: Nike succeeds Umbro as RCD Mallorca's equipment supplier for 2021-2026

Nike has become the official equipment supplier of RCD Mallorca for five seasons (2021-2026), announced the club promoted to LaLiga Santander for the 2021-22 season, on 01/07/2021. The American equipment manufacturer succeeds Umbro, the club's equipment supplier for the last five seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222550
• Published on 02/07/21 at 11:40
©  Paris Saint-Germain
Ligue 1: +9.6 million fans for Paris Saint-Germain on Facebook, Twitter and Instagram in 2020-21

The 20 clubs competing in the 2020-21 Ligue 1 Uber Eats season total more than 137 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/07/2021. The French championship is the least popular European Top 5 league on these three social networks…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 222535
• Published on 02/07/21 at 11:00
©  Burnley FC
Burnley FC: TikTok becomes women's team sleeve sponsor and will livestream home matches in 2021-22

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become a partner and sleeve sponsor of Burnley FC Women (FA Women's National League North, third division) as part of a "multi-year" agreement from the 2021-22 season, announced the English…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 222525
• Published on 02/07/21 at 10:20
©  Paris SG
Paris Saint-Germain: celebrating 10 years since the arrival of Qatar Sports Investments

Paris Saint-Germain, owned by Qatar Sports Investments (QSI) since 30/06/2011, are celebrating 10 years since the Qatari sovereign wealth fund became the club's majority shareholder, on 30/06/2021. 48 trophies won (all teams combined), including seven of the last ten Ligue 1 titles, six Coupe…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Stadiums, …
• Article # 222519
• Published on 02/07/21 at 09:40
©  AELTC
Tennis/Wimbledon: "Environment Day" organised by the BBC and COP26 on 01/07/2021

"While much of the attention of the past year has been consumed by the response to the pandemic, it has never been more important for sport to play its part in the great climate challenge. That is why the AELTC has joined forces with the BBC, COP26 - the UN Climate Change Summit set to be hosted…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Finance, Media, …
• Article # 222488
• Published on 01/07/21 at 18:00
©  D.R.
Ligue 1 Uber Eats: Bistro Régent, back shirt sponsor of FC Girondins de Bordeaux for 2021-2024

Bistro Régent, a French restaurant chain, has renews its partnership (first level) with FC Girondins de Bordeaux (Ligue 1 Uber Eats) for an additional three seasons (2021-2024), announced the club on 01/07/2021. The Bistro Régent logo will now be displayed on the back of the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222461
• Published on 01/07/21 at 17:30
©  Juventus FC
Juventus FC: economic impact of the Covid-19 pandemic estimated at €320m over the 2019-2022 period

"The board of directors has analysed the impact of the pandemic on the three financial years 2019-2022, currently estimated in an overall amount of €320m as direct and indirect adverse effects," announced Juventus FC (Serie A TIM) on 30/06/2021. "The pandemic has directly and indirectly…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Transfer Market, …
• Article # 222476
• Published on 01/07/21 at 17:00