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©  SL Benfica
Portugal: EA Sports (video games) renews as an official partner of SL Benfica

EA Sports, an American video game publisher from the Electronic Arts group, has renewed as an official partner of SL Benfica (Liga Portugal Bwin), announced to the club on 03/07/2021. The duration of the renewed partnership has not yet been communicated by the club. "It is natural that two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222745
• Published on 05/07/21 at 17:55
©  AELTC
Tennis/Wimbledon: Centre Court and No.1 Court at full capacity from the quarter-finals (06/07/2021)

Following a successful first week of the tournament, and in agreement with the government and local authorities, the stands at Wimbledon's Centre Court (14,979 capacity) and No.1 Court (12,345 capacity) will be fully booked from the quarter-finals onwards (from Tuesday 06/07/2021), according to…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 222758
• Published on 05/07/21 at 17:20
©  ASO
Tour de France 2021: 30.7 million viewers in France for the first week on France Télévisions

30.7 million people in France watched the first week of the Tour de France 2021 (from 26/06 to 04/07/2021) on the public TV channels France 2 and France 3, according to France Télévisions via Twitter on 05/07/2021. In 2020 the first week (from 29/08 to 06/09/2020) drew 30.2 million viewers, 8…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 222755
• Published on 05/07/21 at 16:50
©  As Rome
Serie A TIM: Hyundai (car manufacturer) renews as back shirt sponsor of AS Roma for 2021-22

Hyundai Motor Europe, the European subsidiary of the South Korean car manufacturer Hyundai, has extended as a partner and back shirt sponsor of AS Roma (Serie A TIM) for the 2021-22 season, announced the club on 05/07/2021. Hyundai continues to have the status of global partner, the first level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222739
• Published on 05/07/21 at 16:20
©  Bayer Leverkusen
Bundesliga: IQONIQ (social media), sleeve sponsor of Bayer 04 Leverkusen for 2021-2024

IQONIQ, a social media and fan engagement platform that focuses on the world of sports and entertainment, has become a sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for three seasons (2021-2024), announced the club on 02/07/2021. IQONIQ benefits from the status of premium partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 222717
• Published on 05/07/21 at 15:40
©  UEFA
Euro 2020: Belgium - Italy draws 17.4 million viewers in Italy, 6 million on M6, 11.2 million on ZDF

Belgium - Italy (1-2), quarter-final of Euro 2020, drew an average of 15.483 million viewers on the Italian public TV channel Rai 1, and 1.956 million on the Italian pay TV channel Sky Sport, on Friday 02/07/2021 (kick-off at 21:00 CET). These figures represented audience shares of 65.2% and 8.2…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 222716
• Published on 05/07/21 at 15:00
©  Udinese Calcio
Serie A TIM: Prosciutto di San Daniele (ham), sleeve sponsor of Udinese Calcio for 2021-22

Prosciutto di San Daniele, a recognised Protected Designation of Origin (DOP) ham from the Friuli (ITA) region, has extended as a sleeve sponsor of Udinese Calcio (Serie A TIM) for the 2021-22 season, announced the club on 01/07/2021. Prosciutto di San Daniele became Udinese Calcio's first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222652
• Published on 05/07/21 at 14:20
©  ATP
Tennis/ATP/WTA: 2021 Asian tournaments cancelled, BNP Paribas Open postponed from 10 to 17/10/2021

The BNP Paribas Open, a WTA 1000 and ATP Masters 1000 tournament held in Indian Wells (California, United States), will be held in 2021, from 10 to 17/10/2021, after the initial dates were postponed in March due to Covid-19, according to the ATP and WTA, the two bodies in charge of world tennis…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 222589
• Published on 05/07/21 at 13:20
©  RC Lens
Ligue 1 Uber Eats: Winamax (sports betting), back shirt sponsor of RC Lens for 2021-2024

Winamax, a French sports betting operator, has become a major partner (first level) and back shirt sponsor (lower section) of RC Lens (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the French club on 02/07/2021. The agreement was negotiated by Sportfive, RC Lens' marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 222696
• Published on 05/07/21 at 12:20
©  Paris Saint-Germain
Paris Saint-Germain: charity auction of 11 smartphones designed by Qatari artists (05-08/07/2021)

Paris Saint-Germain (Ligue 1 Uber Eats), in partnership with Ooredo, a Qatari telecommunications operator, and Qatar Museums, the state body responsible for the management and development of the emirate's museums, has launched "The Art and The Mobile", an initiative that consists of turning eleven…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 222673
• Published on 05/07/21 at 11:40