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©  Brentford FC
Premier League: Hollywoodbets (betting), main shirt sponsor of Brentford FC for 2021-2023

Hollywoodbets, a South African sports betting operator, has extended its partnership with Brentford FC (Premier League) and become a principal partner (first level) and main shirt sponsor for two seasons (2021-2023), announced the club on 16/07/2021. The betting operator had become an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 223940
• Published on 19/07/21 at 11:00
©  D.R.
Lega Serie A: "Let's use football to encourage Italians to get vaccinated" (Paolo Dal Pino)

"The Lega Serie A with all 20 clubs and the Italian Football Federation (FIGC) have sent letters to the institutions asking for a return to 100 % of spectators at matches. It's not a crazy request: let's encourage Italians to get vaccinated since so far only 45% of the population over 12 has done…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 223928
• Published on 19/07/21 at 10:20
©  Lega Serie A
Serie A TIM/2021-22 calendar: champions Inter Milan face Genoa CFC on Matchday 1 (22/08/2021)

FC Inter Milan, the 2020-21 Italian champions, will face Genoa CFC at home on the weekend of 22 and 23/08/2021, Matchday 1 of the 2021-22 Serie A TIM season, the calendar of which was published by the Lega Serie A on Wednesday 14/07/2021 (document available to download). The end of the first…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 223926
• Published on 19/07/21 at 09:40
©  CIO
Tokyo 2020: after Euro 2020, Wimbledon and the Tour de France come the Olympic and Paralympic Games

Euro 2020 and Wimbledon ended in London (ENG) on the same Sunday 11/07/2021, the Tour de France will end on the Champs-Élysées in Paris (FRA) a week later, on Sunday 18/07/2021: all eyes can then turn to Tokyo (JPN) where the opening ceremony of the Olympic Games will be held on Friday…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Legal, Marketing - Communication, …
• Article # 223885
• Published on 16/07/21 at 17:55
©  Eleven
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 223874
• Published on 16/07/21 at 17:30
©  Real Madrid CF
Real Madrid CF: a turnover of €653m (-8.7%) and net profit of €874,000 in 2020-21

Real Madrid CF (LaLiga Santander) posted a turnover of €653m in the 2020-21 financial year (from 01/07/2020 to 30/06/2021), down 8.7% on the 2019-20 financial year (€714.9m), according to the club following the meeting of its board of directors on 14/07/2021. These annual accounts, which exclude…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Transfer Market, …
• Article # 223863
• Published on 16/07/21 at 16:50
©  Norwich City FC
Premier League: Vitality (insurance), new principal partner of Norwich City FC

Vitality, a private medical insurance company based in the UK, has become a principal partner of Norwich City FC (Premier League), according to the 2020-21 Sky Bet Championship winners, on 16/07/2021. Vitality Sports has the status of principal partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 223853
• Published on 16/07/21 at 16:20
©  FIGC
Italy: €36m from Euro 2020 including "income from commercial agreements" (G. Gravina, FIGC)

"Thanks to the clear course made at the European Championships the FIGC collected €28.25m (from UEFA, see details below). Adding the income from commercial agreements, the increase in the Federation's revenues is about €36m," said Gabriele Gravina, president of the Italian Football Federation…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 223851
• Published on 16/07/21 at 15:40
©  Aston Martin Cognizant F1 Team
Formula 1: TikTok, official content creator partner of Aston Martin Cognizant F1 Team

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become an official content creation partner of the Aston Martin Cognizant F1 Team, announced the British team on 15/07/2021. The video-sharing platform has the status of global partner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 223834
• Published on 16/07/21 at 15:00
©  Liverpool FC
Liverpool FC: season ticket holders required to use digital passes for the 2021-22 season

"Liverpool FC (Premier League) is introducing a number of new changes ahead of the 2021-22 season to overhaul how tickets are purchased and used, making for a more efficient and effective service," announced the Merseyside club on 15/07/2021. "All season ticket holders will be required to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 223843
• Published on 16/07/21 at 14:20