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©  Montpellier Hérault Sport Club
Ligue 1 Uber Eats: Montpellier HSC launches a new loyalty programme

Montpellier Hérault Sport Club (Ligue 1 Uber Eats) has launched "Membre Officiel" (Official Member), its new membership programme for the 2021-22 season, in order to "get closer to its supporters and develop a real fan experience, not only on match nights," announced the club on 15/07/2021. This…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Merchandising - Licensing
• Article # 223799
• Published on 16/07/21 at 13:20
©  SRFC
Stadiums/return of spectators: situation in the European Top 5 ahead of the start of the season

With just a few weeks to go before the start of the 2021-22 season in the European Top 5, Ligue 1 Uber Eats will be the first to kick off on Friday 06/08/2021 - the modalities for the return of the public to the stadiums are mobilising clubs and leagues, which are still unsure whether they will be…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Sponsors - Partners, …
• Article # 223791
• Published on 16/07/21 at 12:20
©  Bundesliga International
Bundesliga: beIN Sports extends TV rights in France and acquires them for Turkey (2021-2025)

The Qatari pay-TV group beIN Sports has extended its broadcasting rights in France and acquired the rights to the Bundesliga, 2.Bundesliga and DFL-Supercup in Turkey from Bundesliga International, a subsidiary of the DFL, for the 2021-2025 cycle, on 15/07/2021. beIN Sports has held these rights…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 223820
• Published on 16/07/21 at 11:40
LFP TV rights: beIN Sports launches legal proceedings against Canal+ for the payment of Lot 3

The pay-TV group beIN Sports France is launching legal proceedings against the pay-TV group Canal+, for the payment of Lot 3 of the broadcasting rights to the Ligue 1 Uber Eats, according to the RMC Sport website, on 15/07/2021. A hearing is scheduled at the Commercial Court of Nanterre on Tuesday…
Domain(s): Media
• Category(ies): Authorities, Legal, Media, …
• Article # 223808
• Published on 16/07/21 at 11:00
©  FCBM
Bundesliga/2.Bundesliga: the return of away fans (5%) from Matchday 3

German professional clubs in the Bundesliga and 2.Bundesliga plan to allow away fans back into stadiums from Matchday 3 of 2021-22, according to a decision passed by the DFL's general assembly on 14/07/2021. As long as there are limitations on stadium capacities, 5% of the seats will be…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 223790
• Published on 16/07/21 at 10:20
©  DAZN
Premier League: DAZN extends its broadcasting rights in Spain (2022-2025)

DAZN has extended its exclusive broadcasting rights to the Premier League in Spain for the 2022-2025 cycle, according to the OTT platform on 13/07/2021. DAZN had acquired these rights, over the 2019-2022 cycle, on 13/11/2018, a few months before its launch in the Spanish market on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 223789
• Published on 16/07/21 at 09:40
©  Eleven Sports
Eleven: extension of UEFA TV rights (Belgium) and Bundesliga rights (Belgium, Portugal, Luxembourg)

The British pay-TV group Eleven has acquired the broadcasting rights in Belgium to the Nations League (2022-23 and 2024-25 editions), the Euro 2024 qualifiers and the 2026 World Cup (UEFA zone) on 14/07/2021. These rights include all matches (including delayed broadcast matches of Belgium and…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 223758
• Published on 15/07/21 at 17:30
©  Brentford FC
Premier League: SafetyCulture (IT software), sleeve sponsor of Brentford FC for 2021-2023

SafetyCulture, an Australian computer software and IT solutions company, has become an official partner and sleeve sponsor of Brentford FC (Premier League) for two seasons (2021-2023), announced the club on 15/07/2021. "As part of the initial two-year agreement, the tech company's logo will…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 223740
• Published on 15/07/21 at 16:45
©  UEFA
UEFA: Grifols (pharmaceuticals), partner of UEFA women's competitions until 2024-25

Grifols, a Spanish pharmaceutical group specialised in the production of plasma, has become a partner of the women's competitions organised by UEFA for four seasons (2021-2025), announced the European body on 14/07/2021. "Under the four-season partnership, Grifols will become the exclusive…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 223717
• Published on 15/07/21 at 15:40
©  ESPN
Euro 2020/USA: an average of 1.36 million viewers and a record 6.5 million for the final on ESPN

Italy - England (1-1, 3-2 on penalties), the Euro 2020 final, was watched by an average of 6.488 million viewers, with a peak audience of 8.199 million during the penalty shootout, on the US channel ESPN on Sunday 11/07/2021 (kick-off 21:00 CET, 15:00 on the US East Coast, noon on the West Coast)…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 223728
• Published on 15/07/21 at 15:00