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©  FIFA
Tokyo 2020/Football: Women's tournament begins on 21/07/2021, 2 days before the opening ceremony

Great Britain - Chile at the Sapporo Dome in Sapporo (JPN) is the first match of the Women's Olympic Football Tournament on Wednesday 21/07/2021 (kick-off 09:30 CET, 16:30 local time). The 12 teams participating in the competition play their first matches on the same day (see programme below)…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 224196
• Published on 21/07/21 at 09:30
©  DAZN
NBA: DAZN extends broadcasting rights in Germany, Austria and Switzerland until 2022-23

The OTT platform DAZN has extended its rights to broadcast the NBA, in Germany, Austria and Switzerland (German-speaking), until 2022-23, on 20/07/2021. DAZN acquired the rights to the NBA for its launch in these markets in 2016. The initial contract was for five seasons. The new deal will…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 224160
• Published on 20/07/21 at 17:20
©  RC Celta
LaLiga Santander: Estrella Galicia (beer) extends as main shirt sponsor of RC Celta (2021-2025)

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand beloning to the Hijos de Rivera Brewery group, has extended as main partner (first level) and main shirt sponsor of RC Celta (LaLiga Santander) for four seasons (2021-2025), announced the club on 14/07/2021. The beer brand has been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224151
• Published on 20/07/21 at 16:30
©  Arsenal FC
Premier League: Arsenal FC to launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of Arsenal FC (Premier League) from 2020-21, announced the club on 19/07/2021. Socios.com has the status of official partner, the second level in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 224128
• Published on 20/07/21 at 15:40
©  Leeds United FC
Premier League: JD Sports (distributor) extends as a partner of Leeds United FC for 2021-22

JD Sports, a UK distributor of sporting goods, has extended its partnership with Leeds United FC (Premier League) and become an "official retail partner" (second level) for the 2021-22 season, announced the English club on 19/07/2021.  JD Sports initially became a sleeve sponsor (first level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 224138
• Published on 20/07/21 at 15:00
©  RFEF
TV rights/Spain: Competition Authority rejects the RFEF's call for tenders for the third division

The Comisión Nacional de los Mercados y la Competencia (CNMC), Spain's competition regulator, has ordered the Royal Spanish Football Federation (RFEF) to amend the terms of the tender it issued for the broadcasting rights to the new third division club competition "la Primera RFEF" on 16/07/2021…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 224132
• Published on 20/07/21 at 14:20
©  ASO
Tour de France 2021: €2.27m in overall prize money from ASO, €619,580 in for UAE Team Emirates

UCI WorldTour cycling team UAE Team Emirates will take home €619,580 in prize money from the 2021 Tour de France, including €500,000 thanks to Slovenian rider Tadej Pogačar's victory (+3 stages), €25,000 for his best climber polka dot jersey and €20,000 for his best young rider white jersey…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Sponsors - Partners
• Article # 224117
• Published on 20/07/21 at 13:20
©  Socios.com
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting, Authorities, …
• Article # 224019
• Published on 20/07/21 at 12:20
©  CIO
Tokyo 2020: "Potential audience of over 5 billion with more coverage than any previous Games" (IOC)

"Tokyo 2020 Olympic and Paralympic Games will be broadcast globally to a potential audience of over 5 billion people, with more coverage by broadcast partners than any previous Olympic Games across both linear TV and digital," according to the International Olympic Committee (IOC) website. The…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 224102
• Published on 20/07/21 at 11:40
©  West Ham United FC
Premier League: Scope Markets (forex trading) extends as sleeve sponsor of West Ham United FC

Scope Markets, a forex trading platform based in Limassol (Cyprus), has extended as a partner and sleeve sponsor of West Ham United FC (Premier League) as part of a "multi-year extension," announced the club on 15/07/2021. Scope Markets has the status of "shirt partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224095
• Published on 20/07/21 at 11:00