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©  Visa
Tokyo 2020/Visa: two $50,000 donations to causes chosen by two athletes nominated by fans

Visa, a US-based payment solutions and financial services company, has activated its partnership with the IOC through the launch of the "Visa Award", which allows fans to vote for their favourite moments featuring Olympians and Paralympians "that rise above the competition during Tokyo 2020," said…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224704
• Published on 26/07/21 at 17:35
©  Tottenham Hotspur
Premier League: Kumho Tyre (tyres, KOR) extends as a partner of Tottenham Hotspur FC

Kumho Tyre (or Kumho Tire), a South Korean tyre manufacturer, has extended as the "official tyre partner" of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a planned "long-term" agreement, announced the club on 26/07/2021. Kumho Tyre, the London club's tyre partner since 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224696
• Published on 26/07/21 at 17:00
Germany: ARD, ZDF and Sky Deutschland acquire DFB-Pokal TV rights (2022-2026)

The German public broadcasting groups ARD and ZDF and the pay-TV operator Sky Deutschland, have acquired the live broadcasting rights to the DFB-Pokal for the 2022-2026 cycle on 23/07/2021. The OTT platform DAZN and the free and private TV channel Sport1 have acquired the rights for match…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 224694
• Published on 26/07/21 at 16:20
©  CIO
FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the term…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 224521
• Published on 26/07/21 at 15:35
©  McLaren
esports: Formula 1 team McLaren opens its first dedicated studio at its headquarters in Woking (ENG)

McLaren Racing has launched the "McLaren Shadow Studio", the first dedicated studio for the British Formula 1 team's esports team, on 22/07/201. "The McLaren Shadow Studio marks McLaren's commitment to esports and gaming as it continues to give greater access and develop its competitive presence…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, esport - gaming
• Article # 224663
• Published on 26/07/21 at 13:30
©  Geekvape
Paris Saint-Germain: Geekvape (CHN), first electronic cigarette brand to partner with a Ligue 1 club

Geekvape Technology, a Chinese company specialised in electronic cigarettes, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from the 2021-22 season, announced the club on 23/07/2021. Geekvape, a company founded in 2015, has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224636
• Published on 26/07/21 at 12:20
©  LFP
LFP TV rights: League to take legal action against beIN Sports for the payment of Lot 3

"The decision of the Commercial Court of Nanterre has just been rendered in the dispute between beIN and Canal+, but neither the LFP nor its advisers have been able to have access to the content of the decision. It seems that the president of the Commercial Court has given clear instructions that…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 224620
• Published on 26/07/21 at 11:40
©  Premier League
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 224621
• Published on 26/07/21 at 11:00
©  Manchester United (manutd.com)
Manchester United FC: Renewable Energy Group, global partner for environmental sustainability

Renewable Energy Group, a US-based biodiesel production company has become a global partner of Manchester United FC (Premier League) "to tackle climate change and create a cleaner world," announced the club on 22/07/2021. As part of the agreement, "the club and Renewable Energy Group will work…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 224564
• Published on 26/07/21 at 10:20
©  Girondins de Bordeaux
Girondins de Bordeaux: Commercial Court validates purchase of club by Gérard Lopez's holding company

The Commercial Court of Bordeaux has validated the purchase of FC Girondins de Bordeaux (Ligue 1 Uber Eats) by the holding company Jogo Bonito, owned by the Spanish-Luxembourg businessman Gérard Lopez, on 23/07/2021. "Following long discussions in recent days, an agreement was finally found…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 224619
• Published on 26/07/21 at 09:40