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©  Sportfive
Agencies: US investment firm HIG Capital now owns 100% of Sportfive (formerly Lagardère Sports)

The American investment firm H.I.G. Capital has acquired the 24.9% of Sportfive's capital that it did not already own, according to the sports marketing agency on 26/07/2021. Lagardère Sports and Entertainment has reverted to Sportfive, following the sale of the business by the Lagardère group…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Investment - Shareholding, Marketing - Communication
• Article # 224906
• Published on 28/07/21 at 17:00
©  D.R.
Basketball: Barack Obama (USA) becomes a strategic partner and minority shareholder of NBA Africa

Barack Obama, President of the United States from 2009 to 2017, born to a Kenyan father, has become a strategic partner and minority shareholder of NBA Africa, the investment firm responsible for managing the affairs of the National Basketball Association in Africa, on 27/07/2021. "President…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment - Shareholding, Marketing - Communication, Sponsors - Partners
• Article # 224874
• Published on 28/07/21 at 16:10
©  Sport TV
Portugal: Sport TV extends Serie A TIM broadcasting rights (2021-2024)

The Portuguese pay-TV group Sport TV has extended its Serie A TIM broadcasting rights in Portugal for the 2021-2024 cycle on 27/07/2021. These rights were acquired from the Swiss agency Infront, which markets the rights of the Italian championship internationally (excluding the USA and the MENA…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 224869
• Published on 28/07/21 at 15:20
©  Simone Arveda via UC Sampdoria
Serie A TIM: Banca Ifis (bank), main shirt sponsor of UC Sampdoria for 2021-22

Banca Ifis, a Genoese bank, has extended its partnership with UC Sampdoria (Serie A TIM) to become the club's main shirt sponsor for the 2021-22 season, announced the Italian club on 27/07/2021. The agreement also covers the Sampadoria's women's team, which will play in Serie A TIMvision for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224852
• Published on 28/07/21 at 14:40
©  New Zealand Rugby
Rugby: Ineos (chemicals), partner of New Zealand Rugby for six years from 2022

Ineos, a company specialised in the chemical sector, will become the "official performance partner" of New Zealand Rugby for six years from 2022, according to the rugby federation on 27/07/2021. "Ineos will appear on the back of the playing shorts and on the front of the training jersey for each…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 224843
• Published on 28/07/21 at 13:50
©  AC Milan
Serie A TIM: ROinvesting (forex) extends partnership with AC Milan for the 2021-22 season

ROinvesting, a Cypriot forex and cryptocurrency trading platform belonging to the Royal Forex Group, has extended its status as an official partner of AC Milan (Serie A TIM) for the 2021-22 season, announced the club on 27/07/2021. ROinvesting has had the status of official partner, the fourth…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 224839
• Published on 28/07/21 at 12:30
©  D.R.
Sky Italia: Andrea Duilio (Vodafone) named new CEO effective from 06/09/2021

Andrea Duilio (47), consumer business unit director for the telecommuncations operator Vodafone Italia, has been appointed as CEO of Sky Italia and will take up his new position on 06/09/2021, announced the Italian pay-TV operator on 26/07/2021. Andrea Duilio, who has been with Vodafone Italia…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 224824
• Published on 28/07/21 at 11:50
©  RCSA
RC Strasbourg Alsace: ÉS (energy) extends as main shirt sponsor (home kit) for 2021-2026

ÉS (Électricité de Strasbourg), the energy supplier of the Bas-Rhin region in France, has extended its role as a main shirt sponsor of RC Strasbourg Alsace (Ligue 1 Uber Eats) for their home kits, for an additional five seasons (2021-2026), announced the club on 27/07/2021. Since 2006-07, ÉS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224806
• Published on 28/07/21 at 11:00
©  D.R.
Brazil/CBF: Rio Court of Justice overturns election of Rogério Caboclo on 17/04/2018 as president

On 26/07/2021 the Court of Justice of Rio de Janeiro declared the nullification of the CBF general assembly that changed the voting system for the presidency of the Brazilian Football Federation. This decision leads to the cancellation of the election of Rogério Caboclo as president on 17/04/2018…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Essentials Public Authorities & Regulations
• Article # 224830
• Published on 28/07/21 at 10:20
©  AS Roma
AS Roma: DigitalBits (blockchain), main shirt sponsor for the 2021-2024 cycle (€36m)

Zytara Labs, a subsidiary of the American fintech company Zytara Inc specialised in digital assets (tokens, NFTs, etc.), has become the major partner of AS Roma (Serie A TIM) for €36m paid over three seasons (2021-2024), i.e. €12m per year, announced the Italian club on 27/07/2021. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 224820
• Published on 28/07/21 at 09:40