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©  Manchester United FC
Premier League: Instagram, Facebook and Twitter accounts of the 20 clubs (December 2021)

The 20 clubs involved in the 2021-22 Premier League season have more than 611 million fans on Instagram, Facebook and Twitter, according to data collected by News Tank Football on 01/12/2021. This total enables the Premier League to maintain its position as the most popular European Top 5 league…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 235779
• Published on 03/12/21 at 09:40
©  MBS Sport
Ligue 1 Uber Eats: MBS Sport acquires English-language broadcasting rights in Nigeria

The African agency MBS Sport (a subsidiary of the British group Media Business Solutions) has acquired the English broadcasting rights to the Ligue 1 Uber Eats and the Trophée des Champions, for Nigeria, over the 2021-2024 cycle, from beIN Media Group, announced the agency on 02/12/2021, while the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 235733
• Published on 02/12/21 at 17:45
©  BPCE
Finance: Groupe BPCE (banks) launch a thematic fund dedicated to the sports economy

Banques Populaires and Caisses d'Épargne, banks belonging to Groupe BPCE, have launched "DNCA Global Sport Equity", "the first thematic fund dedicated to the sports economy launched by a banking group in France," on 02/12/2021. "Developed by DNCA Finance, a management company affiliated to…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 235720
• Published on 02/12/21 at 17:00
©  D.R.
Lega Serie A: opening of a first overseas office in New York, before others in Dubai and Shanghai

In the heart of Manhattan, on 6th Avenue, close to the Empire State Building, that the Lega Serie A will open its first overseas office in New York (USA) in January 2022, announced the Italian Professional League following a meeting of its board of directors on 26/11/2021. "It is with great…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 235716
• Published on 02/12/21 at 16:20
©  D.R.
Merchandising: adidas reimagines shirt collection based on 2006 World Cup kits for 9 of its clubs

adidas has launched, for nine of its partner clubs, a reissue of its Teamgeist 2006 collection, a shirt design used by the German equipment manufacturer's national teams at the 2006 World Cup (in Germany), announced the brand on 02/12/2021. This shirt design was subsequently applied to the kit of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 235714
• Published on 02/12/21 at 15:30
©  FC Barcelona
LaLiga Santander: Instagram, Facebook and Twitter accounts of the 20 clubs (December 2021)

The 20 clubs in the 2021-22 LaLiga Santander season have 564 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/12/2021. This total makes the Spanish first division the second most popular European Top 5 league on the three social networks…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 235690
• Published on 02/12/21 at 14:40
©  Cadiz CF
LaLiga: Gorillas (grocery deliveries) becomes a partner of Cadiz CF, its first partnership in Spain

Gorillas, a home grocery delivery company based in Berlin (GER), has become an official partner (fourth level) of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 01/12/2021. The logo of the startup founded in 2020 will be displayed on signage at the Estadio Nuevo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235682
• Published on 02/12/21 at 14:00
©  CAF
Italy: Discovery acquires broadcasting rights to the 2021 AFCON for Discovery+ and Eurosport

Discovery has acquired the broadcasting rights, in Italy, for the TotalEnergies 2021 Africa Cup of Nations (AFCON, organised in Cameroon and postponed due to the Covid-19 until 09/01 to 06/02/2022), announced the American audiovisual group on 01/12/2021. "In the agreement, brokered by the AGON…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 235686
• Published on 02/12/21 at 14:00
©  OGC Nice
Ligue 1 Uber Eats: Stats Perform (AI and data) extends partnership with OGC Nice

Stats Perform, a US-based sports data capture and analysis company, has extended its partnership with OGC Nice (Ligue 1 Uber Eats) to "deliver multiple analysis and recruitment solutions across each of the club's key football departments," announced the French club on 01/12/2021. "OGC Nice's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235676
• Published on 02/12/21 at 12:30
©  Everton FC
Premier League: i8.Bet (betting), official partner of Everton FC in Asia from 2021-22

i8.Bet, a betting operator based in Costa Rica and operating in Asia, has become an "official betting partner" (second level) of Everton FC (Premier League) from 2021-22, announced the club on 01/12/2021. "As part of the partnership, i8.Bet branding will be visible on matchdays across Goodison…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 235670
• Published on 02/12/21 at 11:40