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©  AFA
AFA: Bybit (cryptocurrency), "global main sponsor" of the Argentine Football Association (2021-2023)

Bybit, a Singapore-based cryptocurrency exchange platform, has become a "global main sponsor" (first level) of the Asociación del Fútbol Argentino (AFA) "for the next two years" (2021-2023), announced the body on 17/11/2021.  "Through this agreement, the brand will have maximum visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 234607
• Published on 22/11/21 at 15:30
©  D.R.
Paris Saint-Germain: American Express (financial services) extends as a partner for 2021-2024

American Express, an American financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for three additional seasons 2021-2024, announced the club on 22/11/2021. The company will continue to operate the "Conciergerie du Parc - American Express" (see…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 234634
• Published on 22/11/21 at 14:40
©  D.R.
2021-22 Ligue 1 Uber Eats: attendance for Matchday 14 (17,870 spectators on average per game)

Matchday 14 of the 2021-22 Ligue 1 Uber Eats season drew an average of 17,870 spectators per game, from Friday 19 to Sunday 21/11/2021. This figure represents the lowest attendance for the French championship since the start of the season, however, the Olympique Lyonnais - Olympique de Marseille…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 234626
• Published on 22/11/21 at 14:00
©  BVB
Bundesliga: Rewe (retail) extends as a partner of Borussia Dortmund for 2022-2026

Rewe, a retail group based in Cologne (GER), has extended its partnership with Borussia Dortmund (Bundesliga) for four additional seasons (2022-2026), announced the club on 18/11/2021. The new agreement, which runs until 2025-26, was negotiated by Borussia Dortmund's marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234622
• Published on 22/11/21 at 12:30
©  BVB
2021-22 Bundesliga: attendance for Matchday 12 (28,678 spectators on average per game)

Matchday 12 of the 2021-22 Bundesliga season drew an average of 28,678 spectators per match, from Friday 19 to Sunday 21/11/2021. The average fill rate was 75.3%. Although these figures are still modest on the scale of the German championship, they have nevertheless risen sharply since Matchday…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 234616
• Published on 22/11/21 at 11:40
©  Mainz
FSV Mainz 05: Kömmerling (windows) extends as main shirt sponsor until 2023-24

Kömmerling, a German manufacturer of window and shutter systems, has extended its role as main shirt sponsor of FSV Mainz 05 (Bundesliga) for one additional season, 2023-24, announced the club on 19/11/2021. The agreement was signed via the German brand's parent company Profine GmbH, a partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 234581
• Published on 22/11/21 at 11:00
©  D.R.
O. Lyonnais - O. Marseille: LFP disciplinary committee convenes urgent meeting on Monday 22/11/2021

"The LFP firmly condemns the violent attack on Dimitri Payet during the match between Olympique Lyonnais and Olympique de Marseille (at Groupama Stadium, Matchday 14 of the 2021-22 Ligue 1 Uber Eats). Following this cowardly attack, Dimitri Payet was also the target of insults of a discriminatory…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 234583
• Published on 22/11/21 at 10:20
©  Nike
Technology: Nike launches into the "metaverse" with its virtual world "Nikeland"

Nike has become one of the first brands to enter the "metaverse" by creating "Nikeland", a virtual world inspired by its Oregon (USA) headquarters on the multiplayer video game Roblox, announced the American company on 18/11/2021. Users of this free digital platform will be able to equip their…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 234576
• Published on 22/11/21 at 09:40
©  BVB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 234548
• Published on 19/11/21 at 17:30
©  WTA
Tennis/Peng Shuai case: "We're willing to pull our business from China" (Steve Simon, WTA)

"We're definitely willing to pull our business (from China) and deal with all the complications that come with it. Because this (tennis player Peng Shuai's sexual assault allegations against a senior Chinese Communist Party official) is certainly bigger than the business," said Steve Simon…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Social Networks, Essentials Public Authorities & Regulations
• Article # 234538
• Published on 19/11/21 at 17:00