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©  Supponor
Bundesliga: Supponor extends virtual advertising solutions partnership with FC Bayern Munich

Supponor, a company specialised in virtual advertising and live sports broadcasting solutions, has extended its "exclusive" partnership with FC Bayern Munich (Bundesliga) to deploy its "Supponor AIR" location-based virtual advertising solution at the Allianz Arena, announced the UK group on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 235005
• Published on 25/11/21 at 11:00
©  D.R.
Beijing 2022/Peng Shuai: "The IOC is playing into the hands of the Chinese government" (J-B Guégan)

"The IOC is playing into the hands of the Chinese government, less than three months before the Beijing Winter Olympics (04-20/02/2022), by staging a video between Thomas Bach, its president, and Chinese tennis player Peng Shuai. The IOC is helping to bring down the media pressure. The alliance is…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Essentials Public Authorities & Regulations, esport - gaming
• Article # 234991
• Published on 25/11/21 at 10:25
©  Parlement européen
European Parliament: MEPs adopt resolution on the "European sports model"

The European Parliament has adopted the resolution on the "European Sports Model" entitled "EU sports policy: assessment and possible ways forward" (document available to download) with 597 votes in favour, 36 against and 55 abstentions, announced the EU's legislative body on 23/11/2021. "MEPs…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Clubs, Finance, …
• Article # 234955
• Published on 25/11/21 at 09:40
©  Premier League
Premier League: Castrol (automotive lubricants) official partner from January 2022

Castrol, a British automotive lubricants company and a subsidiary of British oil and gas company BP, has become an official partner of the Premier League, from January 2022, announced the body on 24/11/2021. "As part of the agreement, Castrol will sponsor the Premier League Golden Awards…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 234929
• Published on 24/11/21 at 17:40
©  Sporting CP
2021-22 Champions League: head-to-head Sporting CP - Borussia Dortmund, Wednesday 24/11/2021

Borussia Dortmund (Bundesliga) posted a turnover of €358.6m for the 2020-21 financial year, 5.5 times more than Sporting Clube de Portugal (Liga Portugal Bwin) with €64.4m, as the two clubs prepare to face each other in Group C on Matchday 5 of the 2021-22 Champions League at the José Alvalade…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 234942
• Published on 24/11/21 at 17:10
©  PSG
Paris Saint-Germain: Coca-Cola (beverages) extends as an official partner for 2021-2024

The Coca-Cola Company, an American beverage company, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for an additional three seasons, over the 2021-2024 period, announced the club on 24/11/2021. This partnership concerns the brands Coca-Cola, Coca-Cola Zero and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 234937
• Published on 24/11/21 at 16:20
©  FC Inter Milan
2021-22 Serie A TIM: attendance for Matchday 13 (21,156 spectators on average per game)

Matchday 13 of the 2021-22 Serie A TIM season drew an average of 21,156 spectators per game, from Saturday 20 to Monday 22/11/2021. The average fill rate was 53.6%. Despite the increase in the capacity allowed by the authorities in Italian stadiums to 75% from Matchday 8 (mid-October 2021)…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 234928
• Published on 24/11/21 at 15:30
Champions League: 5.6 million viewers in Italy for Chelsea FC - Juventus FC

The Chelsea FC (Premier League) - Juventus FC (Serie A TIM) game (4-0), on Matchday 5 of the 2021-22 Champions League group stage (Group H), drew an average of 5 million viewers in Italy on the free and private TV channel Canale 5 (Mediaset group) and 610,000 on the pay-TV channel Sky Sport (Sky…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Media
• Article # 234915
• Published on 24/11/21 at 14:40
©  ASM
Ligue 1 Uber Eats: AS Monaco launches an official fan token in partnership with Socios.com

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, announced the club on 24/11/2021. Socios.com will produce "fan tokens" bearing the image of AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234912
• Published on 24/11/21 at 14:40
©  Pro League
Belgium: Kipsta (Decathlon), official ball supplier for Pro League competitions (2023-2028)

Kipsta, the sports equipment brand of the Decathlon group, will become the official ball supplier of the Pro League competitions from the 2023-24 season, for five seasons (2023-2028), announced the Belgian League on 23/11/2021. The agreement will cover the Jupiler Pro League, the 1B Pro League…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 234893
• Published on 24/11/21 at 12:40