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©  Real Betis Balompié
LaLiga Santander: Real Betis to open an academy in London (ENG), the club's sixth outside Spain

Real Betis Balompié (LaLiga Santander), through its Foundation and in partnership with Turnstyle Academy, a local football school, will launch in the UK, its sixth international academy, announced the club on 29/11/2021. Based in London (ENG), the academy will open its doors in December 2021…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 235428
• Published on 30/11/21 at 14:35
©  PSG
Ligue 1 Uber Eats: Paris Saint-Germain inaugurates an academy in Rwanda

Paris Saint-Germain (Ligue 1 Uber Eats) has inaugurated an academy in Rwanda in partnership with Visit Rwanda, the tourism brand of the Rwanda Development Board, a governmental agency for international investments, announced the club on 28/11/2021. "Located in the Huye district, in the…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Social Networks, …
• Article # 235401
• Published on 30/11/21 at 14:00
©  LNR
Rugby: Smart Good Things (beverages), official supplier of the Top 14 until 2024-25

Smart Good Things, a French beverage company that produces environmentally friendly beverages, has become an official supplier of the Top 14 (third level), starting with Matchday 12 of the 2021-22 championship (weekend of 04 and 05/12/2021) and for the three following matchdays until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 235407
• Published on 30/11/21 at 12:30
©  NFL
Technology: NFL launches into the "metaverse" and opens a virtual store

The National Football League has become one of the first sports leagues to enter the "metaverse" by opening an online digital shop within the multiplayer video game platform Roblox, on 11/23/2021. Roblox has 47 million daily users, half of whom are under 13 years old. In partnership with Melon…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 235389
• Published on 30/11/21 at 11:40
©  Leaders
Leaders Conference Doha: "There is no Netflix of sport" (Yousef Al-Obaidly, beIN Media Group)

"I'm not saying that linear is the future, far from it. Clearly, a healthy mix of linear and OTT, pay and free-to-air, is the balanced approach. However, those who have predicted linear TV's downfall for years need a different crystal ball. And they also need a lesson in terminology - there is no…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 235377
• Published on 30/11/21 at 11:00
©  FIFA
Refereeing: semi-automated offside detection to be tested during the Arab Cup (30/11-18/12/2021)

Providing a dedicated video operator, in near real-time, with the offside line at the moment the ball is touched so that the operator can immediately show the image to the VAR assistant, is how the semi-automated offside detection technology that will be tested during the FIFA Arab Cup starting in…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 235345
• Published on 30/11/21 at 10:20
©  Paris SG
Ballon d'Or 2021: Argentine Lionel Messi (Paris-Saint-Germain), wins the trophy for the seventh time

Lionel Messi was awarded the Ballon d'Or 2021 during the ceremony held at the Théâtre du Châtelet (Paris, FRA) for the 65th edition of the trophy created by the French magazine France Football, on 29/11/2021. This is the seventh Ballon d'Or - a record - for the Argentine international after those…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Digital, …
• Article # 235367
• Published on 30/11/21 at 09:40
©  D.R.
USA: pay-TV bouquet ESPN had 76 million subscriber households in October 2021 (-10% in one year)

The American sports pay-TV bouquet ESPN has 76 million subscriber households in the United States, according to estimates from the Nielsen Institute published in The Walt Disney Company's 2021 annual report on 24/11/2021. The fiscal year of ESPN's parent company ended on 03/10/2021. This is…
Domain(s): Media
• Category(ies): Finance, Marketing - Communication, Media
• Article # 235340
• Published on 29/11/21 at 17:55
©  Chelsea FC
Premier League: Hublot (watchmaker) extends as an official partner of Chelsea FC from 2021-22

Hublot, a Swiss watchmaker owned by the French group LVMH, has extended as the "official timekeeper" of Chelsea FC (Premier League) as part of a "multi-year deal," announced the club on 26/11/2021. Hublot initally became an official partner (second level) of the London club for the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 235309
• Published on 29/11/21 at 17:30
©  Top 14
Rugby: TV Asahi, official broadcaster of the Top 14 in Japan until the end of the 2021-22 season

The Japanese media group TV Asahi has acquired the broadcasting rights for the Top 14 in Japan, "from the weekend of 27/11/2021 until the end of the 2021-22 season, including the final phases," said the French National Rugby League (LNR) on 25/11/2021. The pay-TV channel Asahi CS will broadcast…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 235327
• Published on 29/11/21 at 17:00