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©  Manchester City FC
Premier League: DreamSetGo (sports travel), regional partner of Manchester City in India from 2022

DreamSetGo, a sports travel agency and a subsidiary of the Indian sports technology company Dream Sports, has become the official "football hospitality experiences" partner of Manchester City FC (Premier League) for India, from 2022, announced the club on 09/11/2021. The Indian company has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233856
• Published on 12/11/21 at 14:40
©  Manchester United FC
Post-Covid period: revenue from kit suppliers for clubs in the European Top 5 up 10%

"Growth in the value of main shirt sponsorship deals appears to have halted for the moment (1% decrease in the average value of contracts between the pre-Covid period and the start of the pandemic), while kit supplier deals appear to be impacted less by the pandemic (average value of new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 233859
• Published on 12/11/21 at 14:00
©  FFF
FFF/Stade de France: "End of the contract in 2024, I will never in my life renew it" (N. Le Graët)

"We (the FFF) have a contract (with the Stade de France) until 2024, but it is a contract that I will never in my life renew. Now, we will see after 2024 and the Olympic Games if the stadium undergoes changes, or if the state takes more care of it. But under the conditions in which we signed this…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Game - pitch, Legal, …
• Article # 233854
• Published on 12/11/21 at 12:35
©  LOSC Lille
LOSC Lille: launch of limited edition collectable ball for the benefit of the club's endowment fund

LOSC Lille (Ligue 1 Uber Eats), in collaboration with Rebond, a French start-up specialised in the manufacture of ethical and eco-responsible balls, has presented a "collectable solidarity" football on 09/11/2021. The limited edition ball is available at a price of €55, 10% of which will be…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 233848
• Published on 12/11/21 at 11:40
©  FFF
Instagram: France, the first national football team to reach 10 million followers

The French football team has become the first national team to pass the 10 million followers mark on Instagram, according to the French Football Federation (FFF) on 08/11/2021. France is ahead of Brazil (9.2 million followers, as of 10/11/2021) and England (7.5 million). The number of followers…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Networks, Essentials Public Authorities & Regulations
• Article # 233843
• Published on 12/11/21 at 11:00
©  Formula One Group
F1: Formula One Group highlights its hybrid technology via new logo on a green background

Formula One Group has unveiled a new graphic identity colour, changing from red to green, and accompanying the "F1" logo with the words "powered by hybrid since 2014," on 10/11/2021. This new graphic identity, which uses the same logo shape, will be deployed from the Brazilian Grand Prix held from…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 233822
• Published on 12/11/21 at 10:20
©  LaLiga
LaLiga: Sky Mexico extends TV rights (Mexico and Central America) for €500m (2024-2032 cycle)

The pay-TV operator Sky Mexico has extended its LaLiga Santander and LaLiga Smartbank broadcasting rights, in Mexico and Central America, for the 2024-2032 cycle, announced LaLiga on 10/11/2021. The overall deal would be worth €500m, according to the Spanish daily El Confidencial, and would…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 233792
• Published on 12/11/21 at 09:40
©  West Ham United FC
Premier League: Czech billionaire Daniel Křetínský acquires 27% of West Ham United FC's capital

"West Ham United FC (Premier League) is pleased to announce that Czech investment group 1890s holdings a.s has completed the acquisition of 27% shares of WH Holding Ltd.," announced the English club on 10/11/2021. 1890s Holdings a.s is headed by billionaire Daniel Křetínský, who already owns…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 233796
• Published on 10/11/21 at 17:55
Italy: DAZN considers canceling the possibility of having two user accounts per subscription

The OTT platform DAZN is considering cancelling the possibility of having two user accounts per subscription in Italy, according to Italian media on 09/11/2021. DAZN is reportedly planning this change for mid-December 2021 and the feature is no longer mentioned in the general subscription…
Domain(s): Media
• Category(ies): Marketing - Communication
• Article # 233777
• Published on 10/11/21 at 17:30
©  D.R.
United States: Nike extends as US Soccer's equipment supplier as part of a 10-year record deal

Nike has extended its role as equipment supplier of the US Soccer national teams from 01/01/2023 as part of a long-term agreement, announced the American Federation on 10/11/2021. The new partnership will run for 10 years, from 01/01/2023 to 31/12/2032, according to US media. The 2026 World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Essentials Sponsors & Partners
• Article # 233783
• Published on 10/11/21 at 17:05