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©  ESTAC Troyes
Ligue 1 Uber Eats: ESTAC Troyes partners with DJ Martin Solveig for 5 seasons (2021-2026)

Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) has partnered with French DJ Martin Solveig for five seasons (2021-2026), announced the club owned by City Football Group, on 05/11/2021. To mark the launch of this collaboration, the artist will perform at the Stade de l'Aube (Troyes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 233637
• Published on 09/11/21 at 16:50
©  Watford FC
Premier League: Bitci (crypto trading), global partner of Watford FC for 3 years (2021-2024)

Bitci Technology, a Turkish crypto-asset trading platform, has become a global partner of Watford FC (Premier League) for three years (2021-2024), announced the London (ENG) club on 09/11/2021. As part of the agreement, Bitci.com will become the club's "official fan token partner" and branding…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 233602
• Published on 09/11/21 at 16:00
©  RC Celta
LaLiga Santander: AIX Investment (finance), sleeve sponsor of RC Celta for up to 3 years (2021-2024)

AIX Investment Group, an investment management company based in Dubai (UAE), has become a partner and sleeve sponsor of RC Celta (LaLiga Santander) for "a duration of up to three seasons (2021-2024)," announced the club on 04/11/2021. "This partnership agreement also represents a strategic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 233592
• Published on 09/11/21 at 15:20
©  MUFC
2021-22 Premier League: attendance for Matchday 11 (41,084 spectators on average per game)

Matchday 11 of the 2021-22 Premier League season drew an average of 41,084 spectators per game, from Friday 05 to Sunday 07/11/2021. The average stadium fill rate was 97.6%. Manchester United FC - Manchester City FC (0-2), on Saturday 06/11/2021 (kick-off at 12:30 local time, 13:30 CET), was…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 233611
• Published on 09/11/21 at 14:40
©  D.R.
LaLiga TV rights: "Telefonica is in a strong position, negotiations could last for months" (P. Maes)

"Telefonica (which owns the rights to 90% of LaLiga Santander matches over the 2019-2022 cycle) is in a strong position and seems to be on a hard negotiation strategy, otherwise LaLiga would not have made such a complex call for tenders. A (secret) reserve price has been set and I wouldn't be…
Domain(s): Media
• Category(ies): Authorities, Media, Essentials Media
• Article # 233481
• Published on 09/11/21 at 14:00
©  FC Barcelona
LaLiga Santander: FC Barcelona launch NFTs representing iconic moments in the club's history

FC Barcelona (LaLiga Santander) has partnered with the platform Ownix (a crypto-asset trading platform), to market "unique NFTs based on photos and videos featuring iconic moments from the club's 122 years of history," announced Barça on 04/11/2021. "This alliance between FC Barcelona and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 233590
• Published on 09/11/21 at 12:30
©  FIFA
FIFA: "The FIFA Training Centre, a global tool that we offer to the whole world" (A. Wenger)

"We have made all of our analysis a key part of the FIFA Training Centre (access below) to help everybody to improve. It's a huge initiative because we think that FIFA has a responsibility to educate people all over the world and this is one of the main tools that we have. We want everybody to…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 233541
• Published on 09/11/21 at 11:40
©  CBS Sports
Women's football/USA: CBS acquires Women's Super League rights, Ata Football gains Bundesliga rights

The US pay-TV package CBS Sports has acquired for the USA, the English-language broadcast rights to the Barclays FA Women's Super League for the 2022-2024 cycle on 08/11/2021. These rights are currently held by NBC Sports (2020-2022). The American streaming service Ata Football, dedicated to…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 233558
• Published on 09/11/21 at 11:00
©  Riot Games
esports: a peak audience of 4 million spectators on Twitch for the final of the Worlds 2021

A record peak audience of 4,018,728 viewers was recorded on the Twitch channel of Riot Games, the organiser and main broadcaster of the Worlds 2021, during the final of the competition won by the Chinese team EDward Gaming (LPL) 3 matches to 2 versus the South Korean defending champions DWN Kia…
Domain(s): Media
• Category(ies): Media Audiences, esport - gaming
• Article # 233479
• Published on 09/11/21 at 10:20
©  D.R.
Sport & media: "We are pivoting from a rigid exclusive model to a fluid ecosystem" (Arnaud Simon)

"The industry is pivoting from a rigid exclusive model where rights holders were delegating distribution and promotion to their broadcasting partners to a fluid ecosystem where leagues and federations will play an active part as a publishers and media. From all exclusive to all inclusive!" said…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 233458
• Published on 09/11/21 at 09:40