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©  D.R.
"TV broadcasting remains the cornerstone for the economic development of a sport" (F. Houzot, beIN)

"Some leagues are now developing on digital, but TV broadcasting remains the cornerstone for the economic development of a sport. Today, thanks to this relationship between beIN Sports and the LNH, there is football, rugby and handball on pay-TV in France," said Florent Houzot, director of…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 233982
• Published on 15/11/21 at 14:00
©  NBA
NBA: Rakuten (e-commerce) extends as jersey sponsor of the Golden State Warriors (€17.4m/year)

Rakuten, a Japanese internet services group specialised in e-commerce, finance and digital content, has extended as jersey sponsor of the Golden State Warriors (NBA) from the 2021-22 season, announced Rakuten America (a subsidiary based in San Mateo, California) on 12/11/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 233969
• Published on 15/11/21 at 12:30
©  FIGC
Italy: Socios.com, partner of the FIGC and title sponsor of the Women's Coppa Italia (2021-2023)

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of the Federazione Italiana Giuoco Calcio (FIGC) for two seasons (2021-2023), announced the Italian body on 12/11/2021. The agreement covers all of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners
• Article # 233957
• Published on 15/11/21 at 11:40
©  ATP Tour
Tennis: ATP Tour commits to the United Nations to achieve carbon neutrality by 2040

The Association of Tennis Professionals (ATP) has joined Sports for Climate Action (UNSCA), the climate change initiative of the United Nations Framework Convention on Climate Change (UNFCC), and has introduced ATP Serves, its new environmental strategy that aims to achieve carbon neutrality by…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Social Responsibility, Stadiums
• Article # 233929
• Published on 15/11/21 at 11:00
©  FFF
Qatar 2022 qualifiers: 5.9 million viewers for France - Kazakhstan on M6

France - Kazakhstan (8-0), the French national team's seventh qualifying match (Group D) for the 2022 World Cup, drew an average of 5.92 million viewers in France on the free and private-TV channel M6, on Saturday 13/11/2021 (kick-off at 20:45 CET), according to data from the French audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 233928
• Published on 15/11/21 at 10:20
©  UEFA
UEFA: Björn Kuipers (NED) replaces Marc Batta (FRA) on the Referees' Committee

Former international referee Björn Kuipers (NED), born 28/03/1973, has been appointed as one of the five members of the Referees' Committee by the UEFA Executive Committee, announced the European body on 12/11/2021. "He replaces current UEFA Refereeing Officer Marc Batta (France), who is…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Marketing - Communication
• Article # 233930
• Published on 15/11/21 at 09:40
©  TheFA
England: The FA presents its strategic plan for women's professional football (2021-2024)

The Football Association has presented its "Women's Professional Game Strategy 2021-2024" (document available to download), which aims "to build on the momentum generated over the last three years," said The FA on 09/11/2021. According to The FA, the plan - which intends to make the Barclays FA…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 233906
• Published on 12/11/21 at 17:55
©  AC Milan
Serie A TIM: AC Milan teams up with Sony Pictures to promote "Ghostbusters: Afterlife"

AC Milan (Serie A TIM) has partnered with the American production and distribution company Sony Pictures to promote the film "Ghostbusters: Afterlife", which is scheduled for release in Italy on 18/11/2021, announced the club on 06/11/2021. As part of the partnership, four of the club's players…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Media, Merchandising - Licensing, …
• Article # 233894
• Published on 12/11/21 at 17:20
Italy: DAZN to allow subscribers to be connected on 2 devices at the same time this season

The OTT sports platform DAZN says it will allow its subscribers in Italy to be connected on two devices at the same time, at least for the 2021-22 season, on 11/11/2021. "Since the start of the Serie A football championship (2021-22 season), we have seen a considerable increase in incorrect…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 233889
• Published on 12/11/21 at 16:20
©  D.R.
esports: FC Barcelona launches on League of Legends and joins the Superliga (Spanish esports league)

FC Barcelona (LaLiga Santander) is launching an esports section on the League of Legends (Riot Games) video game and will join the Superliga, the Spanish national league organised by the Liga de Videojuegos Profesional (LVP, owned by the Mediapro group), from 2022, announced the Catalan club on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 233866
• Published on 12/11/21 at 15:30