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©  MUFC
United Kingdom: 5 clubs authorised to use safe standing places in their stadiums from 01/01/2022

Cardiff City FC (Sky Bet Championship), Chelsea FC, Manchester City FC, Manchester United FC and Tottenham Hotspur FC (Premier League) will be the first football clubs to be allowed to use their dedicated "safe standing" areas from 01/01/2022, according to Nigel Huddleston, UK Under Secretary of…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Authorities, …
• Article # 233542
• Published on 08/11/21 at 18:20
Serie A TIM: AC Milan - FC Inter Milan watched by 1.4 million people in Italy on DAZN (Auditel)

AC Milan - FC Inter Milan (1-1), on Matchday 12 of the 2021-22 Serie A TIM season, drew an average of 1.459 million viewers in Italy on the pay-TV platform DAZN on Sunday 08/11/2021 (kick-off 20:45 CET), according to data from the audience measurement institute Auditel. This figure represented an…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media
• Article # 233482
• Published on 08/11/21 at 17:20
©  D.R.
Qatar 2022: Ooredoo (telecoms, QAT) becomes a "regional supporter" of the XXII FIFA World Cup

Ooredoo, a Qatari telecommunications operator, has become a "regional supporter" of the 2022 World Cup in Qatar, announced FIFA on 08/11/2021. The competition will take place in the Persian Gulf emirate from 21/11 to 18/12/2022. Ooredoo joins GWC (logistics) and QNB Group (banking) as the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 233483
• Published on 08/11/21 at 16:40
©  FC Bayern
2021-22 Bundesliga: attendance for Matchday 11 (32,678 spectators on average per game)

Matchday 11 of the 2021-22 Bundesliga season drew an average of 32,678 spectators per match, from Friday 05 to Sunday 07/11/2021. The average fill rate was 70.6%. These low figures, modest for the German championship, can be explained by the limited capacities imposed by the public authorities…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 233480
• Published on 08/11/21 at 16:00
©  FC Inter Milan
Serie A TIM: Gatorade (sports drinks) extends as an official partner of FC Inter Milan (2021-2023)

Gatorade, a sports drinks brand belonging to the US group PepsiCo, has extended as official partner (fourth level) of FC Inter Milan (Serie A TIM) for two seasons (2021-2023), announced the club on 04/11/2021. The American brand has been an official partner of FC Inter Milan for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233443
• Published on 08/11/21 at 15:20
©  LUFC
Leeds United FC: 49ers Enterprises (NFL) increases its stake in the club to 44%

49ers Enterprises, the investment arm of the San Francisco 49ers (NFL), has increased its stake in Leeds United FC (Premier League) to 44%, announced the English club announced on 05/11/2021. 49ers Enterprises entered into a strategic partnership with Leeds United and acquired a 15% stake in…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding, Legal
• Article # 233455
• Published on 08/11/21 at 14:40
©  D.R.
TikTok: number of followers of the 82 European Top 5 clubs with an official account (November 2021)

With 20.8 million followers, Paris Saint-Germain (Ligue 1 Uber Eats) remain the most popular European club on the Chinese social network TikTok, ahead of FC Barcelona (LaLiga Santander, 11.6 million followers) and Manchester United FC (Premier League, 9.8 million), according to data recorded by…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 233448
• Published on 08/11/21 at 14:00
©  1. FC Köln
1.FC Köln: Rewe (retail) extends as main shirt sponsor until 2024-25

Rewe, a retail group based in Cologne (GER), has extended its role as main shirt sponsor of 1. FC Köln (Bundesliga) for "at least" three more seasons (2022-2025), announced the German club on 04/11/2021. "Rewe and FC Köln have extended their partnership earlier than expected," said the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 233438
• Published on 08/11/21 at 12:30
©  FCGB
2021-22 Ligue 1 Uber Eats: attendance for Matchday 13 (29,520 spectators on average per game)

Matchday 13 of the 2021-22 Ligue 1 Uber Eats season drew an average of 29,520 spectators per game, from Friday 05 to Sunday 07/11/2021. This figure represents the best attendance for the French championship since the start of the season. The average fill rate was 79.2%. Olympique de Marseille …
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 233439
• Published on 08/11/21 at 11:40
©  RB Leipzig
Bundesliga: RB Leipzig launches an after-school sports programme in seven local primary schools

RB Leipzig (Bundesliga) has launched an extracurricular programme to develop sports in primary schools in the Leipzig region (Saxony, GER), announced the club on 20/10/2021. The programme, which will allow beneficiary pupils to learn about different sports after school, will be implemented in…
Domain(s): Clubs
• Category(ies): Game - pitch, Social Responsibility, Stadiums
• Article # 233435
• Published on 08/11/21 at 11:00