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©  OGC Nice
OGC Nice: Ineos Hygienics (disinfectants) succeeds Belstaff as sleeve sponsor for 2021-22

Ineos Hygienics, brand of hand sanitizer from the Ineos group (chemicals), owner of OGC Nice (Ligue 1 Uber Eats), has extended its partnership with the club and has become its new sleeve sponsor for the 2021-22 season, announced OGC Nice on 31/07/2021. Ineos Hygienics, which had become the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225223
• Published on 03/08/21 at 10:20
Serie A TIM: Cosmote TV (pay-TV) acquires broadcasting rights for Greece (2021-2024)

The Greek pay-TV service Cosmote TV has acquired the broadcasting rights to the Serie A TIM for Greece for the 2021-2024 cycle, on 02/08/2021. The rights were acquired from the Swiss agency Infront, which markets the rights of the Italian championship internationally (excluding the USA and MENA…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 225342
• Published on 03/08/21 at 09:40
©  FIGC
Italy: FIGC calls on government to adopt measures to support professional football

"Support the football system, it is fundamental for the general recovery of Italy" was the message sent by the Federazione Italiana Giuoco Calcio in a letter to the Italian government, which included an analysis of the socio-economic impact of professional football in the country (document…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 225262
• Published on 03/08/21 at 09:40
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 225238
• Published on 02/08/21 at 17:20
©  Formula One Group
Formula 1: partnership with BWT (water treatment) for a "single-use plastic free paddock by 2025"

BWT (Best Water Technology), an Austrian company specialised in water treatment equipment, has extended its partnership with Formula One Group and become an "official partner" (second level) from 2021 onwards as part of a multi-year agreement, announced Formula One Management on 30/07/2021…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 225235
• Published on 02/08/21 at 16:30
©  Facebook
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 225236
• Published on 02/08/21 at 16:00
©  RB Leipzig
Bundesliga: Volkswagen and Porsche extend as partners of RB Leipzig for 3 years (2021-2024)

German car manufacturer Volkswagen AG and Porsche Leipzig GmbH, a factory belonging to the Volkswagen Group, have extended their partnership with RB Leipzig (Bundesliga) for three additional seasons (2021-2024) on 30/07/2021. Volkswagen and Porsche, partners of RB Leipzig since 2014-15, have…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 225231
• Published on 02/08/21 at 15:20
©  ACF Fiorentina
Serie A TIM: ACF Fiorentina launches an NFT collection to celebrate its 95th anniversary

ACF Fiorentina (Serie A TIM) has joined forces with the platform Genuino (blockchain, ITA) to launch "VIOLA 9.5", a project that will offer fans "the possibility of collecting and exchanging NFTs that can be matched to physical objects, thus proposing a revolutionary model of fan engagement,…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225227
• Published on 02/08/21 at 14:40
©  Kia
esports: Kia succeeds Renault as automotive partner of Team Vitality from 2021

Kia has become the new official partner of the French esports organisation Team Vitality from 2021, announced the South Korean car manufacturer on 29/07/2021. Kia is thus strengthening its partnerships in esports, after becoming a partner of the LEC with Riot Games and title sponsor of Damwon…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 225093
• Published on 02/08/21 at 14:00
©  LOSC Lille
Ligue 1 Uber Eats: LOSC Lille launches its first NFTs to celebrate the club's title winning season

LOSC Lille (Ligue 1 Uber Eats) has teamed up with Rarecubes studio (blockchain, SUI) and is launching a collection of non-fungible tokens (NFT) to celebrate its 2020-21 French league title, announced the club on 30/07/2021. "LOSC has created four unique pieces for the occasion: champions…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225192
• Published on 02/08/21 at 12:30