Archives 2021 (page 115/286)

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©  FC Lorient

Ligue 1 Uber Eats: Breizh Cola (beverages) extends as pocket sponsor of FC Lorient (2021-2024)

Breizh Cola, brand of drinks of the company Phare Ouest, extends as left pocket sponsor of FC Lorient (Ligue 1 Uber Eats) for three additional seasons (2021-2024), announces the Breton club on 03/08/2021. Breizh Cola continues to benefit from the status of "official sponsor", ie the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225328
• Published on
©  Burnley FC

Premier League: Pulseroll (recovery technology), official partner of Burnley FC for 2021-22

Pulseroll, a British muscle recovery brand, has become the official "muscle recovery technology partner" of Burnley FC (Premier League) for the 2021-22 season, announced the club on 03/08/2021. "The partnership will see Pulseroll provide the club with their range of vibrating foam rollers and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225318
• Published on
©  Mahd Sports Academy

CSR: a tournament featuring four European Top 5 clubs for the benefit of cardiovascular research

The first edition of the Unbeatables Cup, a charity tournament organised by the Italian cardiovascular research association Unbeatables, will take place on 07/08/2021, announced the Mahd Sports Academy (KSA), official sponsor of the event, on 02/08/2021. Proceeds from the tournament, in which two…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 225314
• Published on
©  D.R.

Serie A TIM: Crypto.com, first partner of VAR and Goal-Line Technology in the European Top 5

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, is to become the first "technology partner" for VAR and Goal-Line Technology (GLT) in the Serie A TIM from 2021-22, announced the Lega Serie A at its general assembly on 02/08/2021. The Serie A TIM thus becomes the first European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 225305
• Published on
©  Manchester City FC

Premier League: Manchester City FC to open football school in Melbourne (Australia) in January 2022

Manchester City FC (Premier League) will open a football academy in Melbourne (AUS) in January 2022, announced the club on 01/08/2021. The school, launched in partnership with Parade College, a secondary school for boys whose facilities will be used by the club, is the first ever to be launched in…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 225302
• Published on
©  AS Monaco FC

2021-22 Ligue 1 Uber Eats: Kappa and adidas, the most represented equipment suppliers as in 2020-21

With just a few days to go before the start of the 2021-22 Ligue 1 Uber Eats season, Kappa and adidas are the most represented equipment suppliers in the French championship, with four clubs each under contract (as of 03/08/2021). The two brands had dethroned Puma in 2020-21, while the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225277
• Published on
©  Wolverhampton Wanderers FC

Premier League: YO·GYM (CHN), regional fitness partner of Wolverhampton Wanderers FC from 2021-22

YO·GYM, a sports and fitness facility based in Shenzhen (Guangdong province, China), has become the official "regional fitness partner" (first level) of Wolverhampton Wanderers FC (Premier League) from the 2021-22 season, announced the club on 02/08/2021. With this new agreement, staff at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 225256
• Published on

LFP TV rights: Court of Nanterre's decision regarding the beIN Sports - Canal+ dispute on 05/08/2021

The Commercial Court of Nanterre will render a decision on Thursday 05/08/2021 in the dispute between the pay-TV group beIN Sports France and the pay-TV group Canal+ regarding the sub-licensing contract for Lot 3 of the Ligue 1 Uber Eats TV rights for the 2020-2024 cycle. The 05/08/2021 is also…
Domain(s): Media
• Category(ies): Authorities, Legal, Media, …
• Article # 225278
• Published on

Rugby: "We've had good talks with potential investors" (Alan Gilpin, World Rugby)

"In the sport of rugby, the World Cup, for both men and women, is the premium property, so would demand the highest possible valuation. We've had good talks with potential investors in that regard," said Alan Gilpin, CEO of World Rugby, to UK newspaper The Financial Times, 30/07/2021. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 225264
• Published on
©  OGC Nice

OGC Nice: Ineos Hygienics (disinfectants) succeeds Belstaff as sleeve sponsor for 2021-22

Ineos Hygienics, brand of hand sanitizer from the Ineos group (chemicals), owner of OGC Nice (Ligue 1 Uber Eats), has extended its partnership with the club and has become its new sleeve sponsor for the 2021-22 season, announced OGC Nice on 31/07/2021. Ineos Hygienics, which had become the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225223
• Published on