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©  Changhong
Bundesliga: ChiQ (household appliance) extends as partner of Borussia Dortmund for 2021-22

ChiQ, a sub-brand of Hong Kong electronics giant Changhong (household appliances), has extended its partnership with Borussia Dortmund (Bundesliga) for the 2021-22 season, announced the group on 09/08/2021. This new agreement was negotiated by Sportfive, Borussia Dortmund's marketing agency until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225867
• Published on 16/08/21 at 13:40
Lega Serie A/TV rights: Sky-DAZN agreement for public establishments, a YouTube channel in MENA

The Lega Serie A has authorised DAZN to sublicense Lot 1 of the domestic broadcasting rights of Serie A TIM over the period 2021-2024 to Sky Italia for non-exclusive broadcasting in public establishments, announced the body on 13/08/2021. The OTT sports platform and the pay-TV group must now…
Domain(s): Media
• Category(ies): Digital, Authorities, Media
• Article # 225858
• Published on 16/08/21 at 13:00
©  Brentford FC
Premier League: Umbro extends as equipment supplier of promoted side Brentford FC until 2024-25

Umbro, an English brand belonging to the American company Iconix Brand Group, has extended as official equipment supplier of Brentford FC for four additional seasons (2021-2025), announced the club, promoted to the Premier League for the 2021-22 season, on 12/08/2021. Umbro has been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 225818
• Published on 16/08/21 at 12:00
©  DFL
Germany/DFL: Donata Hopfen to succeed Christian Seifert as CEO from 01/01/2022

"Donata Hopfen will become chairwoman of the board of directors of the DFL on 01/01/2022. Born in 1976 (in Hamburg), she is currently managing director and partner at BCG Digital Ventures, a Boston Consulting Group company. In accordance with the DFL by-laws she will also assume the function of…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 225846
• Published on 16/08/21 at 11:20
©  RB Leipzig
Bundesliga: Oliver Mintzlaff extends as CEO of RB Leipzig until 2026

RB Leipzig (Bundesliga) and its CEO Oliver Mintzlaff have agreed to extend the latter's contract until 2026, announced the German club on 12/08/2021. Oliver Mintzlaff, who became CEO of RB Leipzig in 2016, had first extended his contract in December 2019, until 2024. He has also been president…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 225843
• Published on 16/08/21 at 10:40
©  LaLiga
LaLiga: draft agreement with investment firm CVC approved at general assembly by 38 out of 42 clubs

The general assembly of LaLiga has approved the "LaLiga Impulso" project with the support of 38 of its 42 member clubs, announced the Spanish league on 12/08/2021. A minimum of 32 votes were needed to validate the project linking Spanish professional football to the Luxembourg-based investment…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 225832
• Published on 16/08/21 at 10:02
©  LaLiga
LaLiga Santander 2021-22: all you need to know about the broadcast of the 2021-22 season

Valencia CF - Getafe CF, the first match of the 2021-22 LaLiga Santander, scheduled to take place at the Estadio Mestalla (55,000 capacity) this Friday 13/08/2021 (kick-off at 21:00 CET), is broadcast in Spain on the pay-TV channel Movistar LaLiga (Telefonica Group). The other fixtures of…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 225817
• Published on 13/08/21 at 18:10
©  SRFC
Messi in L1: "A breath of fresh air that brings a certain added value" (N. Holveck, Stade Rennais)

"This comes as a very good news for Ligue 1 at a time when the clubs are in economic difficulty, in a very bleak context. It's a very favourable element in terms of enhancing the value of the competition. It's a breath of fresh air that will bring a certain added value," said Nicolas Holveck…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Sponsors - Partners, …
• Article # 225814
• Published on 13/08/21 at 17:20
©  Sky Sports
Premier League: all you need to know about the broadcast of the 2021-22 season

Brentford FC - Arsenal FC, the first match of the 2021-22 Premier League, scheduled to take place at the Brentford Community Stadium (17,250 capacity) on Friday 13/08/2021 (kick-off at 20:00 local time, 21:00 CET), is broadcast in the UK by pay-TV group Sky, on its channels Sky Sports Main Event…
Domain(s): Media
• Category(ies): Clubs, Media
• Article # 225811
• Published on 13/08/21 at 16:20
©  LoL Esports
esport: SAP (IT) and Mastercard (payment solutions), partners of the LEC (Riot Games)

SAP, a German IT company, has become a partner of the 2021 Summer Split (summer segment) playoffs of the League of Legends European Championship (LEC), which starts on 13/08/2021, announced LoL Esports, an entity of Riot Games that manages the marketing of its esports circuit, on 12/08/2021. On…
Domain(s): Sponsors & Partners
• Category(ies): Activation, esport - gaming
• Article # 225798
• Published on 13/08/21 at 15:20