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©  D.R.
LaLiga Santander: BK Sports (betting), regional partner in Asia of 5 Spanish clubs for 2021-22

BK8 Sports, a Maltese sports betting operator specialised in the Asian market, has become a regional partner of Valencia CF, Athletic Club Bilbao, Villarreal CF, RCD Mallorca and Elche CF (LaLiga Santander) for the Asian market for the 2021-22 season, announced the bookmaker on 16/08/2021. BK8…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225957
• Published on 17/08/21 at 13:20
©  Hisense France
Paris Saint-Germain: Hisense France doubles its turnover after one year of partnership

Hisense France, a national subsidiary of the Chinese electronics group (telephones, televisions, household appliances), "has seen revenue increase by 101% over one year" since the launch of its partnership (on 10/08/2020) with Paris Saint-Germain (Ligue 1 Uber Eats), announced the group on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Finance, …
• Article # 225915
• Published on 17/08/21 at 12:20
United States: ESPN + (OTT) has 14.9 million subscribers as of 03/07/2021 (+6.4 million in one year)

ESPN+, an OTT sports platform launched on 12/04/2018 in the United States, has 14.9 million subscribers as of 03/07/2021, according to the quarterly results published by The Walt Disney Company, parent company of the ESPN pay-TV sports package, on 12/08/2021. The platform, marketed at $6.99…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 225944
• Published on 17/08/21 at 11:40
©  ECA
Super League project: ECA reinstates founding clubs except for Barça, Juventus and Real Madrid

"AC Milan, Arsenal FC, Chelsea FC, Club Atlético de Madrid, FC Inter Milan, Liverpool FC, Manchester City FC, Manchester United FC and Tottenham Hotspur FC will retain their ECA ordinary membership for the 2019-2023 cycle," announced the European Club Association on 16/08/2021. These nine…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 225932
• Published on 17/08/21 at 11:00
©  BVB
2021-22 Bundesliga: attendance for Matchday 1 (15,050 spectators on average per game)

Matchday 1 of the 2021-22 Bundesliga season drew an average of 15,050 spectators per game from Friday 13 to Sunday 15/08/2021. The average fill rate was only 35%. These very low numbers, unusual for the German Championship, are explained by the partial capacity (30-50% depending on the stadium…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 225918
• Published on 17/08/21 at 10:20
©  BT Sport
BT Sport: launch of "Hype Mode", new broadcasting features to "engage younger audiences"

BT Sport has launched "Hype Mode", a set of new features to enhance the broadcasting of matches, during Manchester United - Leeds United (5-1), the 2021-22 Premier League opener, on Saturday 14/08/2021. "The Hype Mode feature will include a range of graphics designed to engage younger…
Domain(s): Media
• Category(ies): Media
• Article # 225873
• Published on 17/08/21 at 09:40
©  SL Benfica
Portugal: Betano (betting), first ever sleeve sponsor of SL Benfica for three seasons (2021-2024)

Betano, a betting operator belonging to Athens-based group Kaizen Gaming, has become the first ever sleeve sponsor of SL Benfica (Liga Portugal Bwin) for three seasons (2021-2024), announced the club on 13/08/2021. "Betano will also be featured in Benfica’s matches in all European competitions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225904
• Published on 16/08/21 at 17:20
©  DFL
Germany/DFL: launch of the "Bundesliga Next" app to expand its digital offer for young audiences

The Deutsche Fußball Liga GmbH (DFL) has launched "Bundesliga Next", its official mobile application that enables "children and young people to consume Bundesliga content without reservation and in a protected way," announced the body on 13/08/2021. "This free service is aimed at children and…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 225900
• Published on 16/08/21 at 16:20
©  Crystal Palace FC
Premier League: Facebank (facial recognition), sleeve sponsor of Crystal Palace for 2021-22

Facebank, a London-based startup specialising in facial recognition technologies, has become a partner and sleeve sponsor of Crystal Palace FC (Premier League) for the 2021-22 season, announced the club on 14/08/2021. "The Facebank logo will appear on the sleeves of the club’s playing shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225892
• Published on 16/08/21 at 15:40
©  LaLiga
LaLiga: a multi-camera signal for three 2021-22 LaLiga Santander games per matchday

LaLiga and pay-TV bouquet Movistar (Telefonica Group) have launched a multi-camera signal that will be deployed for three games per matchday of LaLiga Santander 2021-22, announced the body on 11/08/2021. This device, developed by the Spanish League's official production partner Mediapro, will…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 225819
• Published on 16/08/21 at 15:00