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©  OL
adidas: a joint 2021-22 shirt for Olympique Lyonnais' and LDLC ASVEL's men's and women's teams

adidas France, a subsidiary of the German equipment manufacturer, has unveiled a joint shirt for the men's and women's teams of Olympique Lyonnais (Ligue 1 Uber Eats, D1 Arkema) and LDLC ASVEL (Betclic Élite, LFB), for the 2021-22 season, announced the French club on 29/08/2021. "The third…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 226809
• Published on 30/08/21 at 12:30
©  CIO / Richard Juilliart
IOC: death of Jacques Rogge (BEL), president from 2001 to 2013 and honorary president since 2013

Belgian Count Jacques Rogge, the eighth president of the International Olympic Committee, which he led from 2001 to 2013 (after Spain's Juan Antonio Samaranch and before Germany's Thomas Bach), has died at the age of 79 after a long illness, according to the IOC on 29/08/2021. "Rogge was an…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 226792
• Published on 30/08/21 at 11:40
©  UEFA
UEFA: Hankook (tyres), partner of the Europa League and Europa Conference League (2021-2024)

Hankook, a South Korean tyre manufacturer, has extended its partnership with the Europa League and become a partner of the Europa Conference League for three seasons (2021-2024), announced UEFA on 27/08/2021. As part of this agreement, Hankook will also promote its Laufenn tyre brand. An…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 226791
• Published on 30/08/21 at 11:00
©  NZR
Rugby: Altrad (construction), main jersey sponsor of the All Blacks (2022-2027)

The French group Altrad, distributor of construction and engineering equipment, has become a major global partner of New Zealand Rugby (NZR) for the next six years from 2022, on 27/08/2021. Altrad will become the main jersey sponsor of the All Blacks and the Black Ferns (New Zealand women's team…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 226741
• Published on 30/08/21 at 10:20
©  FC Bayern
2021-22 Bundesliga: attendance for Matchday 3 (17,655 spectators on average per game)

Matchday 3 of the 2021-22 Bundesliga season drew an average of 17,655 spectators per game, from Friday 27 to Sunday 29/08/2021. The average fill rate was just 39%. These very low figures, unusual in the German championship, can be explained by the limited capacities (from 30 to 50% depending…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 226794
• Published on 30/08/21 at 09:40
©  Venezia FC
Covid-19: Venezia FC offers fans the chance to be vaccinated at the same time as players

Venezia FC (promoted to the Serie A TIM for 2021-22) is offering its supporters the opportunity to be vaccinated along with the players during a special day at the Pala Expo vaccination centre in Venice (ITA) on Saturday 28/08/2021, according to the club on 26/08/2021.  Coach Paolo Zanetti…
Domain(s): Clubs
• Category(ies): Activation, Authorities, Social Responsibility
• Article # 226735
• Published on 27/08/21 at 17:35
Ligue 1 Uber Eats: VTVcab acquires 2021-2024 TV rights in Vietnam via the Reddentes agency

"Reddentes Sports has agreed a deal with beIN Sports to bring Ligue 1 Uber Eats action to viewers in Vietnam via VTV Cab for the next three seasons (2021-22 to 2023-24)," announced the Singapore-based agency and the Qatari pay-TV group beIN Media Group (holder of Ligue 1's international rights…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 226756
• Published on 27/08/21 at 16:55
©  FIFA
Qatar 2022/Human rights: "Qatar has made significant positive progress" (G. de Jong, UEFA/KNVB)

"It is clear that Qatar has made significant positive progress with human rights legislation in the last three years. There is no doubt this progress has accelerated as a result of the FIFA World Cup being awarded. The challenge is the legislation is not yet universally adopted, and whilst efforts…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility, Stadiums
• Article # 226736
• Published on 27/08/21 at 16:30
©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 226742
• Published on 27/08/21 at 16:00
©  UEFA
2021-22 Europa Conference League: results of the draw for the group stage

Tottenham Hotspur FC, 7th in the Premier League in 2020-21, from Pot 1, will play in Group G of the inaugural Europa Conference League in 2021-22 and will face Stade Rennais FC (Ligue 1 Uber Eats, FRA), SBV Vitesse (Eredivisie, NED) and NS Mura (PrvaLiga, SVN), following the draw carried out by…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Essentials Public Authorities & Regulations
• Article # 226753
• Published on 27/08/21 at 15:30