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©  Lega Serie A
Italy: Serie A YouTube channel passes the 7 million subscribers mark

The official Serie A YouTube account now has over 7 million subscribers, "confirming its status as the most followed football league on the platform," announced the Italian professional football league on 24/08/2021. "During the first Matchday of the Serie A TIM (20-23/08/2021) alone, there was…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 226527
• Published on 25/08/21 at 17:55
©  Leeds United
Premier League: Boost Drinks (energy drinks) official partner of Leeds United for 2021-22

Boost Drinks, a food and beverages company specialised in energy drinks based in Leeds (ENG), has become the "official energy drinks partner" of Leeds United FC (Premier League), announced the club on 20/08/2021. "As our new official energy drinks partner, Boost Drinks will be promoted…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 226505
• Published on 25/08/21 at 17:20
©  AC Milan
Serie A TIM: Nexen Tire (tyres, KOR) regional partner of AC Milan from 2021-22

Nexen Tire, a South Korean tyre manufacturer, has become a regional partner of AC Milan (Serie A TIM) for the Italian market from the 2021-22 season, announced the club on 25/08/2021. "As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 226520
• Published on 25/08/21 at 16:50
©  Seb Lascoux
Olympique de Marseille: Nathalie Nénon-Zimmermann appointed as chief of marketing and revenue

"I'm delighted to be joining Olympique de Marseille (Ligue 1 Uber Eats) as chief of marketing and revenue," announced Nathalie Nénon-Zimmermann via LinkedIn, on 24/08/2021. Nathalie Nénon-Zimmermann, who has worked for Sportfive, Kantar Media and the Webedia group, was selected by the French…
Domain(s): Clubs
• Category(ies): Activation, Agencies, Ticketing, …
• Article # 226515
• Published on 25/08/21 at 16:10
©  FIFA
FIFA: $201m in compensation awarded to the FIFA Foundation by the US Department of Justice

"The United States Department of Justice has awarded the sum of $201m (€171m) to the FIFA Foundation as compensation for the losses suffered by FIFA, Concacaf and CONMEBOL as victims of decades of football corruption schemes. "The funds will go into a newly formed World Football Remission…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 226526
• Published on 25/08/21 at 15:35
©  TIMVision
Italy (Serie A TIM): 1.5 million subscribers for TIMvision and nearly 1 million for DAZN (press)

The telecommunications operator Telecom Italia has "at least 1.5 million subscribers" for its TIMvision streaming service (up from 350,000 in July 2020), according to the Italian business daily Milano Finanza on 24/08/2021. TIM notably offers TIMvision (series and films), DAZN (Serie A TIM…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 226508
• Published on 25/08/21 at 15:00
©  FCB
European Top 5: clubs lost more than €2bn in matchday revenue in 2020-21 (KPMG)

"The 2020-21 season was played in empty stadia: the Premier League allowed fans to return for the last two rounds of fixtures, but the other major leagues did not decide to do so. Thus, it is expected that clubs in the big 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Uber Eats and Serie A TIM…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 226502
• Published on 25/08/21 at 14:00
©  Lacoste
Tennis: Lacoste extends as sports and lifestyle equipment supplier of Novak Djokovic until 2025

Lacoste has extended as a sports and lifestyle equipment supplier of Serbian tennis player Novak Djokovic until 2025, announced the French clothing brand on 24/08/2021. The world No. 1 ATP player (to date) became a global ambassador for the French brand from the 2017 edition of the French Open…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 226493
• Published on 25/08/21 at 12:35
©  Valencia CF
LaLiga Santander: Zumub (supplements), "official nutrition partner" of Valencia CF from 2021-22

Zumub, a dietary supplements and sports nutrition online store, has become an "official nutrition partner" of Valencia CF (LaLiga Santander) from 2021-22, announced the club on 24/08/2021. "Zumub has the largest catalogue of supplements and sports nutrition in Europe, with more than 10,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226484
• Published on 25/08/21 at 11:45
©  D.R.
esports/Covid-19: Worlds 2021 moved from China to Europe (host cities to be determined)

Initially scheduled to take place in five cities in China (Qingdao, Wuhan, Chendu, Shanghai and Shenzhen), the 2021 edition of the "Worlds" will now be held in Europe, as announced by John Needham, global head of LoL Esports, the Riot Games entity that manages the marketing of its esports circuit…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, esport - gaming
• Article # 226452
• Published on 25/08/21 at 11:00