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©  D.R.
Messi in Ligue 1: "For broadcasters and especially Amazon, this is very good news" (Arnaud Simon)

"For the broadcasters, and especially Amazon, this is very good news, given that their deal is already exceptional (€250m per season for 80% of the rights) compared to what other broadcasters pay elsewhere in Europe. I don't think this mitigates any form of anger on the part of Canal+. They won't…
Domain(s): Media
• Category(ies): Authorities, Digital, Media, …
• Article # 225740
• Published on 12/08/21 at 15:30
©  Borussia Dortmund
Borussia Dortmund: launch of the "Panama" system to assist visitors at the Signal Iduna Park

Borussia Dortmund (Bundesliga) has introduced the "Panama" system, "a simple, easy way to get help when you are in an uncomfortable situation in the stadium," announced the club on 11/08/2021. By asking "which way to Panama?" to staff at Signal Iduna Park (Dortmund, GER), visitors will receive…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 225763
• Published on 12/08/21 at 15:00
©  FC Bayern Munich
Sponsorship: major changes among Bundesliga clubs for the 2021-22 season

The 2021-22 Bundesliga season begins this Friday 13/09/2021 with 69 new sponsorship deals among the 18 participating clubs (as of 12/08/2021), compared to 126 over the entire 2020-21 season. The Bundesliga is the European Top 5 league that has had the least changes in shirt sponsorship and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 225759
• Published on 12/08/21 at 14:00
©  D.R.
LaLiga: partnership with Kore Software to optimise its sponsorship strategy

Kore Software, a US-based management solutions company, has become a partner of LaLiga "to optimise its approach to partnership and activation management and support its global growth," announced the body on 10/08/2021. "LaLiga will leverage Kore Software's intelligence platform to manage…
Domain(s): Public Authorities & Regulations
• Category(ies): Activation, Digital, Sponsors - Partners
• Article # 225741
• Published on 12/08/21 at 12:30
©  D.R.
adidas, which acquired Reebok in 2006 (€3.1bn), sells the brand to Authentic Brands Group for €2.1bn

Authentic Brands Group (ABG), a US-based brand management company, has acquired the Reebok brand from adidas AG for €2.1bn, announced the German equipment manufacturer on 12/08/2021. The transaction, led by P Morgan (financial advisor) and Hengeler Mueller (legal advisor), is expected to close in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 225794
• Published on 12/08/21 at 12:25
©  Socios.com
Paris Saint-Germain: Socios.com offers $PSG Fan Tokens to Lionel Messi after his arrival at the club

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for the arrival of Lionel Messi, announced the club on 12/08/2021. "In a world first for such a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 225751
• Published on 12/08/21 at 11:40
©  MHSC
Messi in Ligue 1: "We can expect an increase in international rights" (L. Nicollin, Montpellier HSC)

"It's a magnificent recruitment for Paris Saint-Germain and for Ligue 1. Thanks to the Parisian club, our championship should be able to join the European Top 4. In terms of image, it is fabulous for French football. We can also expect the international rights of Ligue 1 to increase (see below),…
Domain(s): Clubs
• Category(ies): Transfer Market, Authorities, Media, …
• Article # 225715
• Published on 12/08/21 at 11:00
©  Udinese Calcio
Udinese Calcio: 2021-22 home shirt made from recycled plastic for the club's 125th anniversary

Udinese Calcio (Serie A TIM) and its Italian equipment supplier Macron have unveiled the club's home shirt for the 2021-22 season, which "besides displaying the club's colours and symbols, champions environmental sustainability and awareness by using Eco-Softlock, a material created using recycled…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Social Responsibility, …
• Article # 225739
• Published on 12/08/21 at 10:20
©  LOSC Lille
Messi to PSG: "Ligue 1 will gain greater exposure in France and internationally" (O. Létang)

"This is obviously a very positive thing for our championship, which will gain greater exposure in France and internationally. As a club president, it's great that one of the greatest players in history is playing in France," said Olivier Létang, president of LOSC Lille (Ligue 1 Uber Eats), to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 225722
• Published on 12/08/21 at 09:40
©  Accor
Paris Saint-Germain: Accor, Ooredoo, Qatar Airways... reactions from partners of the club and Messi

"Welcome to our limitless team," stated ALL ("All Live Limitless", Accor group's loyalty programme), main shirt sponsor of Paris Saint-Germain (Ligue 1 Uber Eats), on the occasion of Paris Saint-Germain's signing of Lionel Messi (2021-2023, + 1 optional additional season) on 10/08/2021. Like many…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 225734
• Published on 11/08/21 at 17:55