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©  PSG
Paris Saint-Germain: 100% capacity at the Parc des Princes for first home game of the 2021-22 season

"Following the Prefecture's confirmation that the stadium could open to full capacity, Paris Saint-Germain are getting ready to welcome supporters back into the Parc des Princes on 14/08/2021 for their match against RC Strasbourg Alsace (Matchday 2 of 2021-22, kick-off at 21:00 CET)," announced…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Stadiums
• Article # 225652
• Published on 10/08/21 at 11:40
©  D.R.
Brand Finance: Messi's departure would lower FC Barcelona's valuation by 11% (-€137m)

Following the departure of Lionel Messi, FC Barcelona (LaLiga Santander) would see its valuation drop by €137m to €1.129bn, according to a study by the Spanish subsidiary of the strategy and brand valuation consultancy firm Brand Finance, published on 08/08/2021. The Argentine six-time Ballon d'Or…
Domain(s): Clubs
• Category(ies): Finance, Transfer Market
• Article # 225658
• Published on 10/08/21 at 11:00
©  Damien LG / OL
2021-22 Ligue 1 Uber Eats: attendance for Matchday 1 (18,383 spectators on average per game)

Matchday 1 of the 2021-22 Ligue 1 Uber Eats season drew an average of 18,383 spectators per game from Friday 06 to Sunday 08/08/2021. The average fill rate was 60%. Ligue 1 clubs posted an average 24,492 spectators per game on Matchday 1 of the 2019-20 season (nearly all of the 2020-21 season was…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 225651
• Published on 10/08/21 at 10:20
©  BVB
Borussia Dortmund: revenues of €358.6m (-26%) and a net deficit of €72.8m in 2020-21

Borussia Dortmund (Bundesliga) posted revenues (including transfers) of €358.6m during the 2020-21 financial year (01/07/2020 to 30/06/2021), down 26% on 2019-20 (€486.9m), the club announced on 09/08/2021. The German club posted a net loss of €72.8m, compared to a deficit of €43.9m at the end…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Transfer Market, …
• Article # 225644
• Published on 10/08/21 at 09:40
©  BT Sport x Serie A
Serie A TIM: BT Sport acquires TV rights in the UK and Ireland until 2023-24

The British telecommunications operator BT has acquired exclusive broadcast rights to the Serie A TIM in the UK and Ireland, until 2023-24, announced the company on 09/08/2021. BT's pay-TV package BT Sport will broadcast five live games per matchday, i.e. more than 200 live matches per season…
Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication, Media
• Article # 225637
• Published on 09/08/21 at 17:30
©  Infront
Infront: Christopher Axer (head of sales at FIFA) named director of central sales from 01/10/2021

Christopher Axer (GER), current head of sales at FIFA, has been appointed as Infront's director of central sales for the ProSports division, based at the marketing company's headquarters in Zug (SUI), and will take up his post from 01/10/2021, announced Infront on 09/08/2021. Axer has spent…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 225634
• Published on 09/08/21 at 16:30
©  Manchester United FC
Sponsorship: major changes among Premier League clubs for the 2021-22 season

The 2021-22 Premier League season begins this Friday, 13/09/2021, with promoted side Brentford FC versus Arsenal FC at the Brentford Community Stadium (17,250 capacity). 65 sponsorship deals have been signed and take effect from the 2021-22 season (as of 09/08/2021), compared to 142 deals for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 225627
• Published on 09/08/21 at 15:40
©  Chelsea FC
Premier League: Parimatch (betting), official partner of Chelsea FC for 3 seasons (2021-2024)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Chelsea FC (Premier League) for three seasons (2021-2024), announced the London club on 09/09/2021. "Parimatch will use Chelsea's bold and ambitious brand and will utilise a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225626
• Published on 09/08/21 at 14:45
©  Red Star FC
France: Red Star FC and Kappa present a customisable shirt with dedicated adhesive badges

Red Star FC (National 1) and its Italian equipment manufacturer Kappa have presented the "first-ever progressive and customisable football shirt," announced the club on 06/08/2021. This shirt features a system of adhesive badges designed by the agency BETC, which has been accompanying the club…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 225610
• Published on 09/08/21 at 14:00
LFP TV rights: Canal+ pays first instalment to beIN and broadcasts 2 games on Matchday 1 of Ligue 1

Canal+ has paid the first instalment of €68m (including VAT) to beIN Sports in relation to its sub-licensing contract for Lot 3 of the 2020-2024 Ligue 1 Uber Eats rights, according to the French sports daily L'Equipe on 06/08/2021, a sum which was then transferred to the Ligue de Football…
Domain(s): Media
• Category(ies): Clubs, Authorities, Media
• Article # 225615
• Published on 09/08/21 at 12:30