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©  ASM
AS Monaco: TheCorner.com (e-commerce) "official fashion retail partner" for 2021-2024

TheCorner.com, an Italian shop specialised in luxury online sales, has become the "official fashion retail partner" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/08/2021. TheCorner.com has the status of official supplier the fourth level in AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225558
• Published on 06/08/21 at 15:00
©  LaLiga
Spain: Real Madrid CF and FC Barcelona reject LaLiga's agreement with investment firm CVC

Real Madrid CF and FC Barcelona have rejected the agreement between LaLiga and the Luxembourg-based investment firm CVC Capital Partners, deeming it insufficiently remunerative in relation to its 50-year term, according to the two LaLiga Santander clubs on 05/08/2021. "LaLiga announces an…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, Authorities, Finance, …
• Article # 225579
• Published on 06/08/21 at 14:30
©  FC Nantes
Ligue 1 Uber Eats: FC Nantes markets its 2021-22 away shirt in the form of an NFT

FC Nantes (Ligue 1 Uber Eats) has teamed up with Lille-based platform Golden Goals (blockchain , FRA) and is launching its first collection of NFTs, a 3D representation of its 2021-22 away shirt, announced the French club on 04/08/2021. "For this first collection, fans will have the opportunity…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225517
• Published on 06/08/21 at 13:30
©  Free
Free: promotion of the "Free Ligue 1" application through partnerships with 12 top flight clubs

Free, a French telecommunications operator that broadcasts Ligue 1 Uber Eats over the 2020-2024 cycle (digital lot, see below), has become a partner of FC Nantes, AS Saint-Étienne and Angers SCO from 2021-22, announced the three top flight clubs on 04 and 05/08/2021. These agreements, the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 225524
• Published on 06/08/21 at 12:20
©  Leeds United FC
Premier League: Leeds United launch first fan token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner (second level) of Leeds United FC (Premier League) from 2021-22, announced the club on 05/08/2021. As part of the agreement, the Malta-based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225531
• Published on 06/08/21 at 11:40
©  Cagliari Calcio
Cagliari Calcio: Latte Arborea (dairy products) extends as sleeve sponsor for two additional seasons

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has extended as partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) "for the 2021-22 and 2022-23 seasons," announced the club on 05/08/2021. Latte Arborea will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225508
• Published on 06/08/21 at 11:00
©  English Football League
England: eBay (e-commerce) partners with the EFL to support local small businesses

eBay, an American e-commerce platform, has become an official partner of the English Football League (EFL) for three seasons (2021-2024), announced the body on 05/08/2021. As part of the agreement, the two entities are launching the "Small Businesses United" initiative, which aims to provide…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 225536
• Published on 06/08/21 at 10:20
©  FRMF
"A World Cup every 2 years would give hope to millions of Africans" (F. Lekjaa, FRMF)

"Those who are against the World Cup every two years are in fact selfish, because they discriminate against billions of people only to protect their own commercial interests. They should support the possibility of giving hope to the hundreds of millions of people who inhabit our continent," said…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Stadiums
• Article # 225500
• Published on 06/08/21 at 09:40
LFP TV rights: Canal+ can't terminate sub-license agreement with beIN and will broadcast the matches

The Court of Nanterre has ruled in summary proceedings that Canal+ cannot terminate its sub-license agreement with beIN Sports for Lot 3 of the 2020-2024 Ligue 1 Uber Eats broadcasting rights on 05/08/2021. The French pay-TV group will appeal this decision (see below) although the appeal is…
Domain(s): Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 225519
• Published on 05/08/21 at 18:00
©  Borussia Dortmund
Bundesliga: Sky acquires broadcasting rights in the UK and Ireland (2021-2025)

The British pay-TV operator Sky has acquired the broadcasting rights to the Bundesliga and the DFL-Supercup for the United Kingdom and Ireland, over the 2021-2025 cycle, on 05/08/2021. "Sky will show Bundesliga matches across Sky Sports linear channels as well as utilising a range of digital…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media, Essentials Media
• Article # 225518
• Published on 05/08/21 at 17:30