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©  Paris Saint-Germain
Social networks: Lionel Messi, 2nd most followed footballer in the world behind Cristiano Ronaldo

Argentina international Lionel Messi, Paris Saint-Germain's (Ligue 1 Uber Eats) new player, has over 350.7 million followers on the social networks Facebook and Instagram, as of 11/08/2021. The former FC Barcelona (LaLiga Santander) player does not have a personal account on Twitter. This makes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Digital, …
• Article # 225733
• Published on 11/08/21 at 17:35
©  FC Bayern Munich
Bundesliga: Einhell (garden equipment), gold partner of FC Bayern Munich for 4 seasons (2021-2025)

Einhell, a German-based manufacturer of power tools and garden equipment, has become a gold partner of FC Bayern Munich (Bundesliga) for four seasons (2021-2025), announced the club on 10/08/2021. The deal also includes an option to extend the agreement. Einhell has the status of gold partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225693
• Published on 11/08/21 at 16:50
©  VMATCH
"Welcoming a superstar like Messi is extraordinary" (H. Bodinier, VMATCH)

"The signing of Lionel Messi at Paris Saint-Germain is a great opportunity for everyone. In terms of image for PSG, for Ligue 1 and for France, welcoming a superstar like Messi is extraordinary, at all levels. For PSG, it is a dream come true. For the Ligue 1 Uber Eats, it is an additional value…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225716
• Published on 11/08/21 at 16:00
©  The FA
Women's Euro 2022: over 140,000 tickets sold in three weeks, including 53,000 for the final

More than 140,000 tickets for all 31 matches of the Women's Euro 2022 (06-31/07/2022) have been sold in a three-week pre-sale organised by the US payment solutions and financial services group Visa, including 53,000 tickets for the final of the competition at Wembley (London, ENG, 31/07/2022)…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Media, …
• Article # 225717
• Published on 11/08/21 at 15:30
©  PSG
Ligue 1: Playbetr (betting), regional partner of Paris Saint-Germain in Latin America for 2021-2024

Playbetr, a Bulgarian sports betting operator, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) in Latin America for three seasons (2021-2024), announced the club on 10/08/2021. Playbetr has the status of regional partner, the fifth level in PSG's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225697
• Published on 11/08/21 at 15:00
©  Real Betis Balompié
Real Betis Balompié: Finetwork (telecoms) succeeds Betway as main shirt sponsor (2021-2024)

Finetwork, a Spanish telecommunications company, has become a partner and main shirt sponsor of Real Betis Balompié (LaLiga Santander) for three seasons (2021-2024), announced the club on 10/08/2021. The deal also includes an option to extend the agreement for two more seasons. "Both companies…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225698
• Published on 11/08/21 at 14:30
©  ACF Fiorentina
Serie A TIM: ACF Fiorentina launches a new B2B platform dedicated to its partners

ACF Fiorentina (Serie A TIM), in collaboration with the Italian agency Luther Dsgn, has launched "Fiorentina Bridge", a new B2B platform dedicated to its partners, according to the club on 09/08/2021. "The platform will allow each company to have a dedicated profile page with all the main…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 225699
• Published on 11/08/21 at 13:30
©  bwin
Germany: bwin extends partnerships in the Bundesliga and 2.Bundesliga for 3 seasons (2021-2024)

bwin, a Gibraltar-based sports betting operator owned by British group Entain plc (formerly GVC Holdings), has extended its partnership with the Bundesliga clubs, Borussia Dortmund, 1. FC Union Berlin and 1. FC Köln, for three seasons (2021-2024), according to the brand on 10/08/2021. The betting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225700
• Published on 11/08/21 at 12:20
©  Paris SG
Exclusive Sponsorship: Messi, football's 2nd best earner in terms of revenue after Ronaldo, ahead of Neymar Jr

Lionel Messi, who signed a two-year contract (2021-2023 + 1 optional additional season) with Paris Saint-Germain (Ligue 1 Uber Eats) on 10/08/2021, generated $130m (€109m) in revenue in 2020-21, according to an annual ranking by the US media company Forbes published on 04/06/2021. The Parisian…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 225696
• Published on 11/08/21 at 11:40
©  UEFA
UEFA: Expedia Group (travel operator), extends as a partner of the Champions League for 2021-22

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has extended as an "official travel partner" of the Champions League for the 2021-22 season, announced UEFA on 10/08/2021. The rights also cover the UEFA Super Cup, the Youth League finals and the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225691
• Published on 11/08/21 at 11:00