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©  Liverpool FC
Premier League: Sonos (audio developer) "official sound partner" of Liverpool FC since 2021-22

Sonos, an American audio developer, has become the "official sound partner" of Liverpool FC (Premier League), as part of a "multi-year agreement" from 2021-22, announced the Merseyside club on 10/08/2021. "From the sound of the Kop to the acoustics-amplifying design of the new Main Stand, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225685
• Published on 11/08/21 at 10:20
©  Paris SG
Ligue 1 Uber Eats: Lionel Messi (ARG) signs for Paris Saint-Germain for 2 seasons (+1 optional)

"Paris Saint-Germain (Ligue 1 Uber Eats) is delighted to announce the signing of Leo Messi on a two-year contract with an option of a third year," said the club in a statement on the evening of 10/08/2021. The Argentine player joins the French League from FC Barcelona (LaLiga Santander), where he…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 225701
• Published on 11/08/21 at 09:40
©  D.R.
LaLiga/CVC agreement: Real Madrid CF to take legal action against Javier Tebas and investors

"At its meeting today at 11:00 (CET), the Real Madrid CF (LaLiga Santander) board of directors unanimously agreed to initiate both civil and criminal legal action against the LaLiga president, Mr Javier Tebas Medrano, Mr Javier de Jaime Guijarro, head of the CVC Fund, and against the CVC Capital…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Investment - Shareholding, …
• Article # 225687
• Published on 10/08/21 at 17:50
©  Lega Serie A
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 225594
• Published on 10/08/21 at 17:10
©  AC Milan
Serie A TIM: BitMex (cryptocurrency trading), AC Milan's first ever sleeve sponsor

BitMex, a Seychelles-based cryptocurrency trading platform owned by HDR Global Trading Limited, has become a main partner and sleeve sponsor of AC Milan (Serie A TIM) from the 2021-22 season as part of a multi-year agreement, announced the club on 10/08/2021. BitxMex is the first brand to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225671
• Published on 10/08/21 at 16:30
©  DFL
Bundesliga: Telefonica (Movistar+) extends its TV rights in Spain until 2023-24

Telefonica, the telecommunications operator, has extended its Bundesliga TV rights in Spain for the 2021-2024 cycle, on 10/08/2021. The matches will be accessible via the Movistar+ pay-TV channels (Movistar+ Liga de Campeones and #Vamos). This agreement was announced in April 2021 by the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 225676
• Published on 10/08/21 at 16:00
©  Union Sport & Cycle
Messi/PSG: "A more realistic operation than the arrival of Neymar and Mbappé in 2017" (V. Caillet)

"The arrival of Lionel Messi has turned out to be a much more accessible and realistic operation in the end than the double recruitment of Kylian Mbappé and Neymar Jr. in 2017 (€400m in transfer fees). These operations are not at all comparable. Messi would arrive as a free player, this is not a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Transfer Market, …
• Article # 225680
• Published on 10/08/21 at 15:20
©  Brentford FC
Premier League: IFX Payments (forex), platinum partner of Brentford FC for three seasons (2021-2024)

IFX Payments, a London-based forex platform, has become a platinum partner of Brentford FC (Premier League) for three seasons (2021-2024), announced the club on 06/08/2021. IFX Payments will benefit from the status of "platinum partner", the second level in the sponsoring hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225673
• Published on 10/08/21 at 14:40
©  AliExpress
Exclusive Tokyo 2020: "The primary purpose is to drive brand trust and relevance" (Christina Lu, AliExpress)

"AliExpress already has a rather high brand awareness in key markets such as France, Spain and Brazil. The primary purpose now is to drive brand trust and relevance especially towards younger customers. We genuinely believe that our partnership with Olympic Games is a unique opportunity," said…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Digital, …
• Article # 225662
• Published on 10/08/21 at 14:00
©  Shanghai Juss Sports Development
Tennis/ATP: Shanghai Masters 1000 cancelled, BNP Paribas Open extended from 07 to 17/10/2021

The Rolex Shanghai Masters, an ATP Masters 1000 tournament held in Shanghai (CHN), will not appear on the 2021 calendar due to Covid-19, according to the ATP on 09/08/2021. The cancellation of the Chinese ATP tournaments in Chengdu and Zhuhai is also confirmed in the latest version of the 2021…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 225654
• Published on 10/08/21 at 12:30