Archives 2021 (page 117/286)

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©  ASM

Ligue 1 Uber Eats: Cupra Alpes-Maritimes (car dealership) official supplier of AS Monaco (2021-2023)

Cupra Alpes-Maritimes, car dealership, has become an official car supplier of AS Monaco FC (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 29/07/2021. Cupra Alpes-Maritimes has the status of official supplier, the fifth level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225101
• Published on
©  BT

UK: free-to-air television network ITV not interested in acquiring BT Sport (pay-TV)

"We have a good relationship with BT and BT Sport in particular, and we do constantly talk to them about how we might collaborate and cooperate. Those discussions are ongoing. We've been very focused on our balance sheet, we're really very robust. We still see uncertainty ahead (amid the…
Domain(s): Media
• Category(ies): Finance, Marketing - Communication, Media
• Article # 225208
• Published on
©  FC Barcelona

Spain: Orange extends its distribution agreement with Telefonica (LaLiga and European Cups)

The Spanish subsidiary of French telecommunications group Orange has extended its distribution agreement with rival Telefonica to distribute its football channels for the 2021-22 season on 29/07/2021. The cost of the agreement is said to be around €300m per year according to Spanish media…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication
• Article # 225181
• Published on
©  LFP

LFP TV rights: beIN Sports appeals to a conciliator and places itself under protection of the Court

Pay-TV group beIN Sports France has called in a conciliator beIN Sports believes that the dispute over the Lot, which it has sub-licensed to Canal+ for €332m per year over the 2020-2024 cycle, should be settled between Canal+ and the LFP. A source close to the case indicated that the contract had…
Domain(s): Media
• Category(ies): Authorities, Legal, Media, …
• Article # 225161
• Published on
©  FC Barcelone

FC Barcelona: launch of a campaign to promote tourism in Catalonia during preseason matches

FC Barcelona (LaLiga Santander) has joined forces with the Government of Catalonia, through the Catalan Tourism Agency (ACT) and the Catalan Ministry of Commerce and Labor, to "promote Catalonia as a tourism destination through its men's and women’s teams during their preseason matches," announced…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 225139
• Published on
©  D.R.

FC Girondins de Bordeaux: Winamax (betting), main shirt sponsor for €1.4m/year (2021-2024)

Winamax, a French sports betting operator, has become the main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 30/07/2021. The bookmaker will pay the Girondins €1.4m per season, according to News Tank Football's information. As…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 225154
• Published on
©  DFL

Covid-19/Germany: the four biggest sports leagues join forces to offer vaccination opportunities

The German football (DFL with Bundesliga and 2.Bundesliga), basketball (easyCredit Basketball Bundesliga/BBL), handball (Liqui Moly Handball Bundesliga and 2.Handball Bundesliga) and ice hockey (Penny Del) leagues and their respective clubs want to offer additional vaccination opportunities in…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 225108
• Published on
©  D.R.

LaLiga Santander: Allianz (insurance, GER), global partner of FC Barcelona for 2021-2024

Allianz, a German insurance company, has expanded its partnership with FC Barcelona (LaLiga Santander) to become a global partner of the Catalan club for three seasons (2021-2023), announced Barça on 30/07/2021. The agreement also covers Barça's men's B team and the senior women's team (Primera…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 225140
• Published on
©  Première Ligue

Mediapro: €668m in turnover (+68%) and an EBITDA of €115m for the first half of 2021

"The Mediapro Group has recovered quickly from the impact the Covid-19 pandemic had on its activity in 2020. In just 6 months of 2021 it has generated practically all the EBITDA forecast for the entire year: €115m compared to €124m forecast for the entire year of 2021. Turnover until the month of…
Domain(s): Media
• Category(ies): Finance, Marketing - Communication, Media
• Article # 225141
• Published on
©  UEFA

UEFA: PlayStation (video game console) extends its partnership with the Champions League (2021-2024)

PlayStation, a video game console belonging to Japan's Sony Interactive Entertainment (Sony Corporation Group), has extended its partnership with the UEFA Champions League for an additional three seasons (2021-2024), announced UEFA on 30/07/2021. The rights also cover the UEFA Super Cup, Youth…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225133
• Published on