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©  Cagliari Calcio
Serie A TIM: Unipol Group (insurance), title sponsor of Cagliari Calcio's stadium until 2030-31

Unipol Group, an Italian insurance group, has become a partner of Cagliari Calcio (Serie A TIM) and acquired the naming rights to its stadium for ten seasons (2021-2031), according to the Sardinian club on 23/07/2021. The agreement also includes the naming of the Sardegna Arena (16,233…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 224804
• Published on 27/07/21 at 17:25
©  LFP
2021-22 LFP TV rights (Lot 3): beIN could broadcast Matchday 1 and Canal+ the rest of the season

The two matches in Lot 3 (Saturdays at 21:00 and Sundays at 17:00 CET) of the Ligue 1 Uber Eats TV rights could be broadcast by the pay-TV group beIN Sports France on Matchday 1 of the 2021-22 season (07 and 08/08/2021) and by Canal+ from Matchday 2 onwards, according to the RMC Sport…
Domain(s): Media
• Category(ies): Authorities, Legal, Media, …
• Article # 224797
• Published on 27/07/21 at 16:30
©  UEFA
UEFA: Engelbert Strauss (workwear), Europa League and Europa Conference League partner (2021-2024)

Engelbert Strauss, a German manufacturer of workwear and protective equipment, has become a partner of the Europa League and the Europa Conference League for three seasons (2021-2024), announced UEFA on 27/07/2021. "The Europa League and Europa Conference League presents Engelbert Strauss with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 224790
• Published on 27/07/21 at 15:30
©  FIGC
Italy: 2020 Activity Report, from the fight against Covid to the Azzurri's victory at Euro 2020

"From the introduction of medical protocols to the economic support programme for the entire football system, the 2020 Activity Report summarises all the programmes implemented by the Federation to overcome the health emergency. And on the sporting front, (Roberto) Mancini's national team has…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 224786
• Published on 27/07/21 at 14:40
©  AS Monaco
AS Monaco FC: friendly versus Real Sociedad pay-per-view (€1.09) via the club's Facebook page

The friendly match Real Sociedad (LaLiga Santander) - AS Monaco FC (Ligue 1 Uber Eats) will be broadcast in pay-per-view on the Monegasque club's Facebook page, at a price of € 1.09, on Wednesday 07/28/2021 at 18 hours. "This pay-per-view match is a test. All funds raised will be donated to…
Domain(s): Clubs, Media
• Category(ies): Clubs, Digital, Media, …
• Article # 224765
• Published on 27/07/21 at 14:00
©  PSG
Paris Saint-Germain: Autohero (used cars platform), premium partner for 2021-2024

Autohero, an online used car sales platform belonging to Berlin-based Auto1 Group SE, has become a global partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22, announced the club on 27/07/2021. Autohero, a platform launched in France in 2019, has the status of premium partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224752
• Published on 27/07/21 at 12:30
©  D.R.
Tennis: International Tennis Federation (ITF) 2020 annual report and financial statement published

The International Tennis Federation (ITF) has posted a $6.9m (€5.9m) deficit for the 2020 financial year disrupted by the coronavirus pandemic, according to the body in its 2020 annual report published on 25/07/2021. The ITF's annual revenues have been significantly reduced to $35.6m (€30.3m…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 224760
• Published on 27/07/21 at 11:50
©  ziggosport
Netherlands: Ziggo acquires Ligue 1 TV rights and extends others (6 nations, Formula E)

The Netherlands pay-TV group Ziggo Sport, has acquired the broadcasting rights to the Ligue 1 Uber Eats in the Netherlands for the 2021-2024 cycle, on 26/07/2021. The French league has not had a broadcaster in the Netherlands for several seasons. On the same day, Ziggo Sport also announced the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 224728
• Published on 27/07/21 at 11:10
©  eToro
Sports sponsorship: "A big step forward in terms of exposure" (Valérie Kalifa, eToro)

"The acquisition of users is not done directly via the shirt sponsorship of AS Monaco FC, which above all offers us exposure and credibility. Sports sponsorship is above all a way for us to take a big step forward in terms of exposure," said Valérie Kalifa, marketing director at eToro France, to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 224711
• Published on 27/07/21 at 10:20
©  AC Milan
Serie A TIM: Premier Bet (betting), regional partner of AC Milan in Africa from 2020-21

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive, has become a regional partner of AC Milan (Serie A TIM) in Africa from the 2021-22 season, announced the Italian club on 26/07/2021. Premier Bet joins carpooling app Jeeny (Saudi Arabia, Jordan and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 224727
• Published on 27/07/21 at 09:40