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©  Formula One Group
Formula 1: record audience of 1.98 million viewers for the Bahrain GP on Sky Sports in the UK

The Bahrain Grand Prix, the first GP of the 2021 Formula One season, won by Britain's Lewis Hamilton (Mercedes), drew an average of 1.98 million viewers in the UK, with a peak audience of 2.23 million, on the pay-TV bouquet Sky Sports on Sunday 28/03/2021 (race start at 17:00 CET). This is a…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 213304
• Published on 01/04/21 at 12:10
©  Selección Española de Fútbol
2022 World Cup qualifiers: 3 million viewers for Spain - Kosovo on La1 (TVE)

Spain - Kosovo (3-1), the Spanish national team's third qualifying match for the 2022 World Cup (Group B), drew an average of 3.085 million viewers on the Spanish public TV channel La1 (RTVE), on Wednesday 31/03/2021 (kick-off at 20:45 CET). This figure represented an audience share of 20.6%…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 213344
• Published on 01/04/21 at 11:40
©  Milano Cortina 2026
Milano Cortina 2026: Olympic and Paralympic Winter Games emblem revealed

The "Futura" logo has been chosen as the logo for the 2026 Olympic and Paralympic Winter Games in Milan and and Cortina d'Ampezzo (ITA)," announced the IOC on 30/03/2021. "The emblem traces a single ice-white line of the number 26, reflecting Milano Cortina 2026's ambition to place sustainability…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums
• Article # 213262
• Published on 01/04/21 at 11:00
©  PSG
PSG Esports: Betway (betting) extends partnership with the Chinese team PSG.LGD (Dota 2) in 2021

Betway, a sports betting operator based in Guernsey and Malta, has extended its partnership with PSG Esports and is strengthening its commitment to the Shanghai-based PSG.LGD team (on Dota 2) from 2021, announced Paris Saint-Germain on 29/02/2021. As part of the agreement, Betway has been named…
Domain(s): Clubs
• Category(ies): Betting, Sponsors - Partners, esport - gaming
• Article # 213167
• Published on 01/04/21 at 10:15
©  PSG
UEFA: 30% spectator attendance limit removed, visiting supporters remain banned

"The previously UEFA-imposed spectator attendance limit of a maximum of 30% of the relevant stadium's seating capacity is lifted," announced UEFA after its executive committee meeting held by videoconference on 31/03/2021. "The committee decided that in light of the fact that each of UEFA's 55…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 213275
• Published on 01/04/21 at 09:35
©  AC Milan
Serie A TIM: BMW (via its Italian subsidiary) automotive partner of AC Milan from 2020-21

BMW, a German car manufacturer, has become a partner of AC Milan (Serie A TIM) from the 2020-21 season as part of a "multi-year" agreement, announced the Italian club on 31/03/2021. The partnership was signed with the Italian subsidiary of the car group. Audi was AC Milan's previous automotive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 213246
• Published on 31/03/21 at 17:04
©  UEFA / Intime Sports
Greece: Theodoros Zagorakis, captain of the Euro 2004 champions, elected president of the Federation

Theodoros Zagorakis, born on 27/10/1971, captain of the Greek team that won Euro 2004 in Portugal, was elected president of the Hellenic Football Federation (EPO/HFF) on 27/03/2021. As the sole candidate, Zagorakis succeeds Evangelos Grammenos, whose mandate had come to an end. Theodoros…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 213228
• Published on 31/03/21 at 16:04
©  FC Schalke 04 Instagram
Schalke 04: Gazprom extends partnership but decreases its contribution (€10m) until 2024-25

Gazprom, a Russian energy supplier, has extended its role as main shirt sponsor of FC Schalke 04 (Bundesliga) for "at least" three more seasons from 2022-23 to 2024-25, announced the club on 30/03/2021. Despite the financial and sporting difficulties faced by the German club (last in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 213193
• Published on 31/03/21 at 15:15
©  New Zealand Rugby
Rugby: New Zealand Rugby confirms ongoing negotiations with Silver Lake (investment firm)

Mark Robinson, CEO of New Zealand Rugby (NZR), has confirmed that New Zealand Rugby is in discussions with US investment firm Silver Lake to acquire a stake in NZR on 30/03/2021. Silver Lake's investment in New Zealand Rugby will be voted on at the body's annual general assembly in mid-April…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 213170
• Published on 31/03/21 at 14:19
©  Bundesliga international
Bundesliga International: DFL seeks investors for a maximum of 25 years and 25.1% shareholding

The DFL has sent a document to some 30 private equity firms offering them the opportunity to acquire shares in two new entities dedicated to the marketing of the international media and marketing rights to the Bundesliga and 2.Bundesliga, according to the German daily newspaper Frankfurter…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 213192
• Published on 31/03/21 at 13:14