Archives 2021 (page 219/286)

Filter by domain

Filter by year

Filter by month

©  LFP

LFP: eLigue 1 Tour, the League's first international esports competition to be played in 6 countries

The Ligue de Football Professionnel has launched its first international esports competition, the eLigue 1 Tour, with qualifying rounds played in six countries between January and March 2021, announced the French League on 30/03/2021. The competition is played on the FIFA 21 video game (published…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, esport - gaming
• Article # 213040
• Published on

Lega Serie A deal "a tipping point in the migration of sports consumption from pay-TV to OTT" (DAZN)

The Lega Serie A agreement "is one of the largest sports streaming deals in history and is a seminal tipping point in the migration of sports consumption from linear pay-TV to OTT," said the UK based OTT sports platform on 26/03/2021. Lega Serie A awarded the 2021-2024 broadcasting rights to…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Authorities, …
• Article # 213000
• Published on
©  Riot Games

Riot Games/LEC: Erste Group (AUT) and Sparkassen (GER), partners of the 2021 Spring Split

Erste Group Bank, an Austrian banking group, has extended its partnership with Riot Games and become a main partner of the LEC Spring Split 2021, according to the US video game publisher on 26/03/2021. As part of the agreement with Erste Group Bank, Sparkassen, the group's German savings bank…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 213004
• Published on
©  Betway

USA: Betway (betting), partner of seven franchises (NBA and NHL) and the Miami Open (tennis)

Betway has signed its first sponsorship contracts with American sports franchises, with five NBA teams and two others from the NHL, according to the sports betting operator based in Guernsey and Malta on 24 and 25/03/2021. Betway's logo will be displayed on the basketball courts and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 212646
• Published on
©  OM

Ligue 1 Uber Eats: Aqualux (swimming pools), regional partner of Olympique de Marseille (2021-2023)

Aqualux - CF Group, an French industrial and family-owned company specialised in swimming pools, has become a "regional partner" of Olympique de Marseille (Ligue 1 Uber Eats) from the end of the 2020-21 season and until the end of 2022-23, announced the club on 29/03/2021. The company based in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 213010
• Published on
©  BVB/A.Simoes BVB/Stefan Grey Borussia Dortmund GmbH & Co. KGaA

Exclusive "Digital world will never be able to replace reality and real experiences" (C. Cramer, B. Dortmund)

"The current (Covid-19) situation must be of finite extent, even though this end appears not yet foreseeable. It is a painful process, for the fans just as much as for us as a club. To cope with it and to keep in exchange, the digital world certainly helps in some ways. But there's no doubt that…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 212782
• Published on
©  Paris SG

Environment: Paris Saint-Germain joins the UN's "Sports for Climate Action" programme

As the "first French football club to join the 'Sports for Climate Action' programme of the UNFCCC (United Nations Framework Convention on Climate Change), the United Nations agency responsible for climate and the environment, Paris Saint-Germain (Ligue 1 Uber Eats) is making a strong commitment…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 212949
• Published on
©  D.R.

esports: Seat enters the discipline as a major partner of MAD Lions (ESP) on LoL (LEC)

Seat, a Spanish car manufacturer belonging to the Volkswagen Group, has become a major partner and main shirt sponsor of MAD Lions from 2021, announced the Spanish esports organisation, which belongs to the OverActive Media Group (esports and entertainment), on 26/03/2021. The partnership only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 212891
• Published on
©  FIGC

2022 World Cup qualifiers: 6.39 million viewers for Bulgaria - Italy on Rai 1

Bulgaria - Italy (0-2), the Italian national team's second qualifying match for the 2022 World Cup (Group C), drew an average of 6.394 million viewers on the Italian public TV channel RAI 1, on Sunday 28/03/2021 (kick-off at 20:45 CET). This figure represented an audience share of 23.7%, which…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212950
• Published on
©  ECA

ECA: launch of "Be a Changemaker" the body's first women's football strategy (2021-2023)

"Be a Changemaker" is the slogan of ECA's "first ever women's football strategy" for 2021-2023 "which aims to help clubs drive a better tomorrow for women's football through creative actions to deliver lasting positive change," announced the European Club Association on 29/03/2021. "Full scale…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 212887
• Published on