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©  Paris SG
Paris Saint-Germain: ALL (Accor) transforms hotel rooms into private boxes for PSG - Lille

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by transforming rooms in the Mama Shelter Paris East and Paris West hotels, belonging to the group, into "private boxes for two" to watch the match between…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 213041
• Published on 31/03/21 at 12:39
©  D.R.
Euro Media Group (audiovisual service provider) becomes EMG and changes its visual identity

Euro Media Group has become EMG and is changing its visual identity, announced the French-based audiovisual services provider with operations in 10 countries, on 30/03/2021. "The rebrand solidifies the company's position as an industry leader offering unique know-how and world-renowned…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 213168
• Published on 31/03/21 at 11:59
©  Manchester City FC
Premier League: Manchester City to install 5,620 rail seats at the Etihad Stadium in summer 2021

Manchester City FC (Premier League) will install 5,620 rail seats in the lower section of the South Stand at the Etihad Stadium (55,097 capacity) during the summer of 2021, announced the club on 23/03/2021. Standing places had been banned in the United Kingdom since 1989 and the introduction of…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Stadiums
• Article # 213166
• Published on 31/03/21 at 11:24
©  LaLiga
Spain: launch of the "MBA of LaLiga" a course at the Spanish League's headquarters

LaLiga will launch, in November 2021, a Master of Business Administration entitled "MBA of LaLiga", a course (in English) which will be taught at the body's headquarters in Madrid (Spain) and which is aimed at "preparing people who want to lead change in the sports and entertainment industry,…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Marketing - Communication
• Article # 213112
• Published on 31/03/21 at 10:50
©  European Leagues
European Leagues: post of president is replaced by a management board comprised of four members

Javier Tebas (ESP, LaLiga), Mathieu Moreuil (FRA, Premier League), Claus Thomsen (DEN, Divisionsforeningen) and Claudius Schäfer (SUI, Swiss Football League) are the four members of the European Leagues management board, established during the new board of directors' constitution meeting on…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 213106
• Published on 31/03/21 at 10:10
©  Manchester United FC
Manchester United Foundation: 4,500 kit items donated by adidas to distribute to school kids

adidas, the official equipment supplier of Manchester United FC (Premier League), has donated 4,500 kit items to the club's Foundation, which will then distribute them to 63 partner schools and colleges, announced the English club on 29/03/2021. "The donation, which included a variety of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 213123
• Published on 31/03/21 at 09:40
©  EFL
EFL: a £117.5m funding package from MetLife Investment Management for Sky Bet Championship clubs

"The EFL has today agreed a new £117.5m funding package from MetLife Investment Management, the institutional asset management business of MetLife Inc., to support Sky Bet Championship clubs in meeting PAYE (Pay As You Earn) liabilities," announced the English Football League on 29/03/2021. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Finance, …
• Article # 213071
• Published on 30/03/21 at 17:50
©  Sky Italia
Serie A TV rights: new call for tenders for the unallocated lot, Sky's offer (€87.5m/year) refused

Lega Serie A is preparing a new call for tenders for Lot 2 (non-exclusive rights to 3 games per matchday) of the domestic broadcasting rights to the Serie A TIM over the 2021-2024 cycle, following the non-allocation of the lot to the pay-TV operator Sky Italia, on 29/03/2021. Sky Italia offered…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 213033
• Published on 30/03/21 at 17:20
©  D.R.
Serie A TIM: FC Inter Milan unveils a new visual identity and logo

FC Inter Milan (Serie A TIM) has unveiled a new visual identity that "extols the club's founding values and reinforces its bond with the city of Milan (Lombardy, ITA)" as well as a new logo that will be used from the 2021-22 season, announced the club on 30/03/2021. "Inter has moved to revamp…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Agencies, …
• Article # 213085
• Published on 30/03/21 at 16:30
©  Mercedes-AMG Petronas F1 Team / Formula E Mercedes-EQ
Formula 1/Formula E: TeamViewer (software), partner of the Mercedes teams from 2021

TeamViewer GmbH, a German company specialised in remote computer management software, has become a partner of Mercedes-AMG Petronas F1 Team (Formula 1) and Formula E Mercedes-EQ (Formula E) for five seasons (2021-2025), announced the stable on 30/03/2021. "TeamViewer will provide the teams…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 213093
• Published on 30/03/21 at 15:59