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©  ECA
ECA: launch of "Be a Changemaker" the body's first women's football strategy (2021-2023)

"Be a Changemaker" is the slogan of ECA's "first ever women's football strategy" for 2021-2023 "which aims to help clubs drive a better tomorrow for women's football through creative actions to deliver lasting positive change," announced the European Club Association on 29/03/2021. "Full scale…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 212887
• Published on 29/03/21 at 16:20
©  DFB
2022 World Cup qualifiers: 6.3 million viewers for Romania - Germany on RTL

Romania - Germany (0-1), the German national team's second qualifying match for the 2022 World Cup, drew an average of 6.349 million viewers on the free and private TV channel RTL, on Sunday 28/03/2021 (kick-off at 20:45 CET). This figure represented an audience share of 19.4% and ranked RTL…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212896
• Published on 29/03/21 at 15:40
©  FFF
2022 World Cup qualifiers: 4.5 million viewers viewers for Kazakhstan - France on TF1

Kazakhstan - France (0-2), the French national team's second qualifying match for the 2022 World Cup (Group D), drew an average of 4.5 million viewers on the French free and private TV channel TF1, on Sunday 28/03/2021 (kick-off at 15:00 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 212888
• Published on 29/03/21 at 14:54
©  RFEF
2022 World Cup qualifiers: 2.1 million viewers for Georgia - Spain on La1 (TVE)

Georgia - Spain (1-2), the Spanish national team's second qualifying match for the 2022 World Cup (Group B), drew an average of 2.116 million viewers on the Spanish public TV channel La1 (RTVE), on Sunday 28/03/2021 (kick-off at 18:00 CET). This figure represented an audience share of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 212906
• Published on 29/03/21 at 14:19
©  AS Monaco FC
Ligue 1 Uber Eats: AS Monaco holds its first press conference on the social network ClubHouse

"On Thursday (25/03/2021) AS Monaco FC (Ligue 1 Uber Eats) left back Caio Henrique (BRA) participated in a virtual press conference on a new and innovative format on the new social network ClubHouse," announced the club on 26/03/2021. Launched in California (USA) in March 2020, ClubHouse is an…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 212889
• Published on 29/03/21 at 13:39
©  Villarreal CF
LaLiga Santander: Villarreal CF to open an academy in Houston (Texas), the club's 7th in the USA

Villarreal CF (LaLiga Santander) are to open an academy in Houston, Texas, their 7th in the United States, announced the Spanish club on 26/03/2021. "Villarreal Houston Academy will be aimed at boys and girls under 12 who want to learn about football under the Yellow Submarine's (nickname of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 212865
• Published on 29/03/21 at 13:00
©  D.R.
Bundesliga: Viessmann (heating systems) extends as a partner of Bayern Munich for Southeast Asia

Viessmann, a German manufacturer of heating, cooling and industrial systems, has extended its role as a regional partner of FC Bayern Munich (Bundesliga) for Southeast Asia from 2020-21, announced the club on 26/03/2021. The German group has been a partner of Bayern Munich since 2018-19 as part…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 212864
• Published on 29/03/21 at 12:15
©  RFEF
Spain: new women's football league in 2021-22 to accelerate its professionalisation

The path towards the professionalisation of women's football in Spain will take a new step forward with the birth of a new league named "Liga Ellas" ("Ellas" means "they" in female, in Spanish) from the 2020-21 season, according to Irene Lozano, president of the High Council for Sports (Consejo…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 212808
• Published on 29/03/21 at 11:28
©  Juventus FC
Serie A TIM: Juventus, first European club to open a store on Chinese e-commerce platform Dewu

Juventus FC (Serie A TIM) has opened an official store on the Chinese e-commerce application Dewu, and thus becomes "the first European football club to enter the platform," announced the Italian club on 26/03/2021. "The store will provide an easy and convenient place for Chinese fans to…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 212849
• Published on 29/03/21 at 10:10
©  D.R.
Covid-19/European Union: "Commitment to promote sport's contribution to health and well-being"

"We, Ministers responsible for sport, reiterate our commitment to promote the role and value of sport and physical activity in terms of its contribution to the physical and mental health and well-being of citizens and in terms of prevention of chronic and infectious diseases, especially in crisis…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 212692
• Published on 29/03/21 at 09:40